“M-commerce is still in its infancy in the shopping for the home online market, but it has huge growth potential as almost three in ten shoppers would consider using their mobiles to buy home products in the future. The use of mobile devices for shopping online is growing rapidly from a low customer base as people want to shop when, where and how they choose.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Environment
Online Shopping for the Home in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Products Purchased for the Home
The Consumer – Websites Used for Online Shopping for the Home
The Consumer – Attitudes Towards Shopping Online for the Home
The Consumer – Devices Used to Shop Online for the Home
The Consumer – Attitudes Towards Buying Products for the Home
The Consumer – Attitudes Towards Using Smartphones to Shop Online
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – Market Size and Forecast
Appendix – The Consumer – Products Purchased for the Home
Appendix – The Consumer – Websites Used for Online Shopping for the Home
Appendix – The Consumer – Attitudes Towards Shopping Online for the Home
Appendix – The Consumer – Devices Used to Shop Online for the Home
Appendix – The Consumer – Attitudes Towards Buying Products for the Home
Appendix – The Consumer – Attitudes Towards Using Smartphones to Shop Online
Appendix – The Consumer – Target Groups
|
What motivates consumers to shop online?
