“Using more unusual flavour combinations in bars may appeal to the 28% of users who like trying chocolate with exciting flavours. Chilli flavours are now fairly commonplace in premium block and boxed chocolates and could add an exciting twist to bars, as could a hint of sea salt in a caramel centre.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Chocolate Confectionery
Consumer – Choice Factors and Flavour Preferences
Consumer – Attitudes Towards Chocolate Confectionery
Consumer – Further Attitudes Towards Chocolate Confectionery
Consumer – Attitudes Towards Price Rises
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Usage of Chocolate Confectionery
Appendix – Consumer – Choice Factors and Flavour Preferences
Appendix – Consumer – Attitudes towards Chocolate Confectionery
Appendix – Consumer – Further Attitudes towards Chocolate Confectionery
Appendix – Consumer – Attitudes towards Price Rises
Appendix – Consumer Target Groups
13th January 2014
"Increasing the advertising of the Marvellous Creations range of the Cadbury Dairy Milk line-up will remind consumers that Dairy Milk, too, can push the boundaries with regard to flavours."
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Which NPD areas offer most potential in chocolate bars?
