“Standing out from the rest is difficult in a market like bathrooms. Retailers need to build a wide suite of skills to service the complex requirements of a bathroom make-over. So we expect to see more development of quality own-label products with differentiated styles and designs. Alongside this, services will become increasingly sophisticated, with branded elements to add reassurance for shoppers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who has Replaced Bathrooms?
The Consumer – What They Spent on Bathrooms and Fitting
The Consumer – Where They Bought Bathrooms
The Consumer – Factors Considered Important When Deciding Where to Buy
The Consumer – Features People Would Pay More For
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Channels of Distribution
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – The Consumer – Who has Replaced Bathrooms?
Appendix – The Consumer – What They Spent on Bathrooms
Appendix – The Consumer – Where they Bought Bathrooms
Appendix - The Consumer – Factors Considered Important When Deciding Where to Buy
Appendix – The Consumer – Features People Would Pay More For
27th May 2014
'Shower toilets', or washlets, combine the function of a bidet with a conventional WC. 
8th May 2014
"Supermarkets have a very large pool of homewares shoppers but they capture only a small market share – so there is scope for supermarket retailers to push up frequency of purchase and average purchase price in homewares."
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Are people buying bathrooms online?
