“As an increasing number of snack options in China continue to snare consumer interest, the image of noodles as first and foremost a convenience product poses a challenge. However, there is scope for premium and healthier instant noodles to support growth if they can meet the demands of the growing numbers of affluent consumers and of a growing older demographic concerned about health and nutrition.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Tailoring Offerings to Address Specific Occasions Broadens the Appeal of Instant Noodles
Premiumisation Can Encourage Trading Up
New, Exotic Tastes can Cater to Affluent and Adventurous Customers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Convenient Products Address the Demands of Busy Lifestyles
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Eating Instant Noodles
Appendix – Occasions for Eating Instant Noodles
Appendix – Flavours of Instant Noodles Bought in the past Six Months
Appendix – Flavours of Instant Noodles Consumers Would Be Interested in Buying
Appendix – Brands of Instant Noodles Bought in the Past Six Months
Appendix – Brand of Instant Noodles Bought the Most Often in the Past Six Months
Appendix – Behaviours and Attitudes Towards Instant Noodles
Appendix – Attitudes towards Instant Noodles
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Will tailoring offerings to address specific occasions broaden the appeal of instant noodles?
