“The China chocolate market has been growing steadily over the past five years and is expected to continue developing at such a rate in future as Chinese consumers gradually embrace the concept of real chocolate owing to rising incomes and greater exposure to the western lifestyle.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Key Issue: Targeting New Chocolate Consumption Occasions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue: The Importance of Brand Positioning
Key Issue: Innovation Can Stimulate Growth in the Chocolate Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Types of Chocolate Eaten
Appendix – Occasions for Eating Chocolate
Appendix – Chocolate Brands Purchased
Appendix – Chocolate Brands Purchased Most Often
Appendix – Channels of Chocolate Purchase
Appendix – Important Factors in Choosing Chocolate
Appendix – Attitudes Towards Chocolate
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What are the brand positionings of key chocolate brands and where are their opportunities for new brand positionings in the Chinese chocolate market?
