“Cheese is a staple product in Irish households. However, the category is suffering from an unsustainable level of promotional activity, which is being used to boost sales amidst increased prices. Future growth within the category will be dependent on increased usage and purchase frequency. Value-added products in both the snacking and meal component categories present opportunities for cheese and will help the category to grow within a difficult market environment ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Executive Summary
Trend Applications
Market
Market
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Market Overview
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation
Consumer
Consumer
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The Consumer – Frequency and Users of Cheese
The Consumer – Type of Cheese Consumed
Brand/Company
Brand/Company
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Companies and Innovations
Data
Data
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Appendix
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Has cheese become a commoditised product?
