Table of Contents
Introduction
-
- Definition
- Methodology
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Best- and worst-case scenario for retail value sales of gastrointestinal remedies, 2007-17
- Market factors
-
- Figure 2: Method of managing gastrointestinal complaints, September 2012
- Companies, brands and innovation
-
- Figure 3: UK value sales of gastrointestinal remedies, by company, year ending August 2012
- The consumer
-
- Figure 4: Experience of gastrointestinal problems in the past 12 months, September 2012
- What we think
Issues in the Market
-
- What can be done to narrow the gap between suffering and usage?
- How can the market encourage greater usage?
- How to better meet the need for advice, guidance and diagnosis?
- How to harness the influence of friends and family?
Trend Application
-
- Trend: Cool Vending
- Trend: Open Diary
- 2015 Trend: Old Gold
Market Drivers
-
- Key points
- Reaching out to an ageing population
-
- Figure 5: Trends in the age structure of the UK population, 2007-17
- 25-34-year-olds – a challenge and an opportunity
- Socio-economic groups – opportunities for industry growth
-
- Figure 6: Forecast adult population trends, by socio-economic group, 2007-17
- Healthy eating on the decline
-
- Figure 7: Attitudes towards diet and health, 2007-12
- IBS – more women suffer than men
- Gastrointestinal remedies and the NHS
-
- Figure 8: Index of gastrointestinal prescription items dispensed against total prescription items dispensed in England, 2008-12
- Probiotics: functional food or gastrointestinal remedy?
-
- Figure 9: Trends in purchase of food and drink with added health benefits (eg pro-biotic, omega 3 or cholesterol lowering), 2008-12
- Increase in gastrointestinal complaints
-
- Figure 10: Complaints suffered from in the last 12 months, 2007-12
- Seasonal profile
-
- Figure 11: Complaints suffered from in the last 4 weeks, 2007-12
- Doctors in decline for diagnoses
-
- Figure 12: Sources used for information, advice or diagnosis in the last 12 months, 2008-12
- Above average need for guidance among sufferers of gastrointestinal complaints
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Tablets dominate launch activity
-
- Figure 13: New product activity in gastrointestinal remedies, by format, Jan 2009-Jul 2012
- Chewable but not chewy
- Non-ingested formats emerge
-
- Figure 14: New product activity in gastrointestinal remedies, % share by top ten claims, Jan 2011-Jul 2012
- More flavour to savour
-
- Figure 15: New product activity in gastrointestinal remedies, % share by top ten flavours, Jan 2011-Jul 2012
- Grocery multiples lead product development
-
- Figure 16: New product activity in gastrointestinal remedies, by top five companies, Jan 2011-Jul 2012
- Figure 17: New product activity in gastrointestinal remedies, by top ten brands, Jan-Jul 2012
- Own-labels to the fore
- Getting emotional
- Segmentation by demographics
- Ready to go
- Updating and repackaging
- What next?
Market Size and Forecast
-
- Key points
- Value sales
-
- Figure 18: UK retail value sales of gastrointestinal remedies at current and constant prices, 2007-17
- Market conditions hamper growth
- The future
-
- Figure 19: Best- and worst-case scenario for retail value sales of gastrointestinal remedies, 2007-17
- Forecast methodology
Segment Performance
-
- Key points
- Indigestion remedies dominate value sales
-
- Figure 20: UK estimated retail value sales of gastrointestinal remedies, by segment, 2010-12 (year ending August)
- Irritable Bowel Syndrome – strong growth in value sales
Market Share
-
- Key points
- Top five companies generate over 70% of sales
-
- Figure 21: UK estimated value sales of gastrointestinal remedies, by company, 2011-12 (year ending August)
- Own-labels – potential for growth
- Gaviscon and Rennie dominate indigestion remedies
-
- Figure 22: UK estimated value sales of indigestion remedies, by brand, 2011-12 (year ending August)
- Imodium leads the pack in anti-diarrhoeals
-
- Figure 23: UK estimated value sales of anti-diarrhoeals, by brand, 2011-12 (Year ending August)
Companies and Products
-
- Bayer Healthcare
-
- Figure 24: Products launched by Bayer Healthcare, Nov 2010-Jul 2012
- Reckitt Benckiser Group plc
-
- Figure 25: Products launched by Reckitt Benckiser, Nov 2010-Jul 2012
- Johnson & Johnson
- Boehringer Ingelheim
-
- Figure 26: Products launched by Boehringer Ingelheim, Oct 2010-Jul 2012
- GlaxoSmithKline
- Procter & Gamble
- Sanofi
- Boots
-
- Figure 27: Products launched by Boots, Feb 2011-Jul 2012
- Other companies
- Galpharm
- SSL International
- Thornton & Ross
Brand Communication and Promotion
-
- Key points
- High adspend/sales ratio
-
- Figure 28: Topline adspend of gastrointestinal remedies, Jan 2008-Aug 2012
- Shifting strategies
- Reckitt Benckiser dominates adpsend
-
- Figure 29: Main monitored media advertising spend on gastrointestinal remedies, by the top five advertisers, Jan-August 2012
- TV dominates adspend
-
- Figure 30: Main monitored media advertising spend on gastrointestinal remedies, by media type, Jan 2008-Aug 2012
Channels to Market
-
- Key points
- Convenience and own-label innovation drive supermarket sales
-
- Figure 31: UK estimated value sales of gastrointestinal remedies, by channel, 2010-12 (year ending August)
- Chemists and drugstores under pressure
- Other channels
Consumer Experience of Gastrointestinal Complaints
-
- Key points
- Experience of gastrointestinal problems
-
- Figure 32: Experience of gastrointestinal problems in the past 12 months, September 2012
- Occasional rather than frequent suffering
- Mums most at risk of illness
- Four in ten people suffer diarrhoea but few take a remedy
- Link between poor diet and indigestion
- Mental block on buying constipation remedies
- Mums bear the brunt of the bugs
-
- Figure 33: Number of gastrointestinal problems suffered from in the last 12 months, September 2012
- More suffering = more research and information
- Disconnect between sufferers and treatment of indigestion and heartburn
-
- Figure 34: Number of times that people have suffered from or taken remedies for indigestion and heartburn, 2010-12
- Number of remedies peaks at 5
- Usage peaks for indigestion and heartburn
-
- Figure 35: Conditions products used to treat 2011-12
Consumer Management of Gastrointestinal Complaints
-
- Key points
- GI remedies seen as a last resort
-
- Figure 36: Method of managing gastrointestinal complaints, September 2012
- Consumers making the link between digestion and diet
-
- Figure 37: Demographic profile of sufferers of gastrointestinal remedies who eat what they want knowing that they’ll suffer the consequences later, September 2012
- High regard for own brands
- Usage in decline
-
- Figure 38: Frequency of using products for digestive problems, 2007-12
- Families matter
Consumer Usage of Gastrointestinal Remedies and Formats
-
- Key points
- Consumer use of remedies
-
- Figure 39: Use of gastrointestinal remedies, September 2012
- Discrepancy between suffering and usage
- Over-consumption of antacids
- Tablets are most popular format
-
- Figure 40: Types of products used for digestive problems, 2007-12
- Potential for more innovation in formats
Factors Informing Purchase of Gastrointestinal Remedies
-
- Key points
- Factors informing purchase
-
- Figure 41: Factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
- Recommendation, recommendation, recommendation
- The value placed on friends and family
- Looking to the media
- Purchase considerations
-
- Figure 42: Influencing factors when buying gastrointestinal remedies in the last 12 months, September 2012
- FSTR HYPR
- Doubling or tripling the impact
- Brand name less important than price
- Format over flavour
- Low interest in herbal and natural products
Consumer Typologies
-
- Key points
-
- Figure 43: Consumer target groups, September 2012
- Group 1 – Diet-controlled (32%)
- Who are they?
- Group 2 – Last resort (31%)
- Who are they?
- Group 3 – Always Prepared (23%)
- Who are they?
- Group 4 – Eat It Anyway (14%)
- Who are they?
Appendix – Market Drivers
-
-
- Figure 44: Attitudes towards diet and health, by demographics, 2012
- Figure 45: Attitudes towards diet and health, by demographics, 2012 (continued)
-
- Figure 46: Complaints suffered from in the last 12 months, by demographics, 2012
- Figure 47: Complaints suffered from in the last 4 weeks, by demographics, 2012
-
Appendix – Consumer Experience of Gastrointestinal Complaints
-
-
- Figure 48: Experience of gastrointestinal problems, September 2012
-
- Figure 49: Experience of gastrointestinal bowel pain, by demographics, September 2012
-
- Figure 50: Experience of gastrointestinal constipation, by demographics, September 2012
-
- Figure 51: Experience of gastrointestinal diarrhoea, by demographics, September 2012
-
- Figure 52: Experience of gastrointestinal haemorrhoids or piles, by demographics, September 2012
-
- Figure 53: Experience of gastrointestinal heartburn, acid reflux or stomach ulcer, by demographics, September 2012
-
- Figure 54: Experience of gastrointestinal indigestion, by demographics, September 2012
-
- Figure 55: Experience of gastrointestinal irritable bowel syndrome (IBS), by demographics, September 2012
-
- Figure 56: Experience of gastrointestinal sickness or nausea, by demographics, September 2012
-
- Figure 57: Experience of gastrointestinal stomach cramps (not including menstrual cramps), by demographics, September 2012
-
- Figure 58: Experience of gastrointestinal wind, bloating, or flatulence, by demographics, September 2012
-
- Figure 59: Experience of gastrointestinal worms or other intestinal parasites, by demographics, September 2012
- Number of gastrointestinal problems
-
- Figure 60: Number of gastrointestinal problems, by demographics, September 2012
-
- Figure 61: Experience of gastrointestinal problems, by number of gastrointestinal problems, September 2012
-
- Figure 62: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by number of gastrointestinal problems, September 2012
-
Appendix – Consumer Management of Gastrointestinal Complaints
-
-
- Figure 63: Method of managing gastrointestinal complaints, September 2012
-
- Figure 64: Methods of managing gastrointestinal complaints, by demographics, September 2012
-
- Figure 65: Methods of managing gastrointestinal complaints, by demographics, September 2012 (continued)
-
Appendix – Consumer Usage of Gastrointestinal Remedies and Formats
-
- Types of products
-
- Figure 66: Use of gastrointestinal remedies, September 2012
-
- Figure 67: Use of gastrointestinal remedies, by demographics, September 2012
-
- Figure 68: Use of gastrointestinal remedies, by demographics, September 2012 (continued)
- Number of gastrointestinal remedies used
-
- Figure 69: Number of gastrointestinal remedies, by demographics, September 2012
-
- Figure 70: Use of gastrointestinal remedies, by number of gastrointestinal remedies, September 2012
-
- Figure 71: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by number of gastrointestinal remedies, September 2012
Appendix – Factors Informing Purchase of Gastrointestinal Remedies
-
-
- Figure 72: Factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
- Figure 73: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 74: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by demographics, September 2012 (continued)
- Figure 75: Other factors prompting purchase of gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 76: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
- Figure 77: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012 (continued)
-
- Figure 78: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012 (continued)
- Figure 79: Method of managing gastrointestinal complaints, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
-
- Figure 80: Method of managing gastrointestinal complaints, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012 (continued)
- Figure 81: Method of managing gastrointestinal complaints, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012 (continued)
-
- Figure 82: Influencing factors when buying gastrointestinal remedies in the last 12 months, by factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
- Figure 83: Influencing factors when buying gastrointestinal remedies in the last 12 months, by next most popular factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
-
- Figure 84: Influencing factors when buying gastrointestinal remedies in the last 12 months, by other factors prompting purchase of gastrointestinal remedies in the last 12 months, September 2012
-
- Figure 85: Influencing factors when buying gastrointestinal remedies in the last 12 months, September 2012
- Figure 86: Importance of brand name when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 87: Importance of does not cause side-effects when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 88: Importance of easy to use when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 89: Importance of fast-acting when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 90: Importance of flavour when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 91: Importance of has been recommended when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 92: Importance of herbal/natural when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 93: Importance of lowest price when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 94: Importance of special offer/promotion when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
-
- Figure 95: Importance of something I have used before when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 96: Importance of format influencing when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Number of influencing factors when buying gastrointestinal remedies
-
- Figure 97: Number of influencing factors when buying gastrointestinal remedies in the last 12 months, by demographics, September 2012
- Figure 98: Influencing factors when buying gastrointestinal remedies in the last 12 months, by number of influencing factors when buying gastrointestinal remedies in the last 12 months, September 2012
-
Appendix – Consumer Typologies
-
-
- Figure 99: Target groups, by demographics, September 2012
-
- Figure 100: Method of managing gastrointestinal complaints, by target groups, September 2012
-
- Figure 101: Experience of gastrointestinal problems, by target groups, September 2012
-
- Figure 102: Number of gastrointestinal problems, by target groups, September 2012
-
- Figure 103: Use of gastrointestinal remedies, by target groups, September 2012
-
- Figure 104: Number of different types of gastrointestinal remedies used, by target groups, September 2012
-
- Figure 105: Factors prompting purchase of gastrointestinal remedies in the last 12 months, by target groups, September 2012
-
- Figure 106: Influencing factors when buying gastrointestinal remedies in the last 12 months, by target groups, September 2012
-
Back to top