Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Market segmentation of spend on fridges and freezers, by value, by type, 2012
- Figure 2: Consumer spend on fridges and freezers, 2007-17
- Market factors
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- Figure 3: Fridges bought in the last 12 months, by those households refitting kitchens, 2012
- Companies, brands and innovation
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- Figure 4: Manufacturer shares, by volume, 2012
- Retail distribution
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- Figure 5: Fridges and freezers distribution, by value, 2012
- The consumer
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- Figure 6: Ownership of fridges and freezers, January 2013
- Figure 7: Purchasing fridges and freezers in the last three years, January 2013
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- Figure 8: Factors influencing purchases of fridges and freezers, January 2013
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- Figure 9: Features of fridges and freezers would pay more for, January 2013
- Figure 10: Features of fridges and freezers expected as standard, January 2013
- What we think
Issues in the Market
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- How influential is style and fashion in creating demand for fridges and freezers?
- Are manufacturers slowing the pace of innovation?
- Is the ‘smart’ appliance really relevant?
- What is happening to the distribution of fridges and freezers? Who are the winners and losers?
- What will it take to boost demand for fridges and freezers?
Trend Application
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- Trend: Who are the Joneses?
- Trend: Hungry Planet
- Mintel Futures: Old Gold
Internal Market Environment
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- Key points
- Everyone has a fridge
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- Figure 11: Ownership of large domestic kitchen appliances, 2008-12
- Revamping the kitchen
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- Figure 12: Purchasing activity for kitchens, percentage and number, 2011 and 2012
- Figure 13: Fridges bought in the last 12 months by those households refitting kitchens, 2008-12
- Prices rising
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- Figure 14: Consumer Price Indices for large domestic appliances (white goods), January 2008-January 2013
- AMDEA says it’s Time to Change
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- Figure 15: Example of energy labelling for fridges and freezers, 2012
- More energy advice
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- Figure 16: Energy Saving logo, 2012
- Stretching the food budget
- Recycling and the law
Broader Market Environment
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- Key points
- Boost to demand as 25-34s increase in number
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- Figure 17: Trends in the age structure of the UK population, 2007-17
- More ABs will boost demand for premium appliances
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- Figure 18: Forecast adult population trends, by socio-economic group, 2007-17
- Changing nature of households
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- Figure 19: UK households, by size, 2007-17
- Slow housing market
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- Figure 20: UK residential housing transactions, 2006-12
- Home entertaining
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- Figure 21: Trends in agreement with attitudinal statements, 2008-12
- Losing interest in the environment?
- Gadget youth
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- Figure 22: Agreement with attitudinal statement ‘I love to buy new gadgets and appliances’, by age, 2012
- Attitudes towards the kitchen and the home
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- Figure 23: Trends in agreement with attitudinal statements relating to kitchen and home, 2008-12
Competitive Context
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- Key points
- Consumer spend on selected products for the home
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- Figure 24: UK consumer spending on selected home products, 2008-12
- How are consumers feeling?
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- Figure 25: Consumer sentiment for the coming year, measured at February 2009-13
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Breakthrough technology from Camfridge
- Looking after the wine
- Revolutionary concept from Electrolux
- Style and colour
- Vinyl wraps
- Eco Door from LG
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- Figure 26: LG Eco Door, 2013
- Built-in gadgetry
- International developments
Market Size and Segmentation
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- Key points
- Slight decline in overall sales
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- Figure 27: Consumer spending on all fridges, freezers and fridge-freezers, by volume and value, 2008-12
- Figure 28: Consumer spending on all fridges, freezers and fridge-freezers, by volume, 2008-12
- Market segmentation
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- Figure 29: Market segmentation of spend on fridges and freezers, by value, by type, 2012
- Combined fridge-freezers on the rise
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- Figure 30: Consumer spend on fridge-freezers, by volume and value, 2008-12
- Standalone units lose share
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- Figure 31: Consumer spend on refrigerators (standalone), by volume and value, 2008-12
- Figure 32: Consumer spend on freezers (standalone), by volume and value, 2008-12
- Sales of drink coolers
- Forecast
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- Figure 33: Consumer spending on fridges and freezers, 2007-17
Companies and Products
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- Key points
- Manufacturers – overview
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- Figure 34: Manufacturer shares, by volume, 2009 and 2012
- Beko Plc
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- Figure 35: Financial performance of Beko Plc, 2009-11
- BSH Group
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- Figure 36: Financial performance of BSH Home Appliances Limited, 2009-11
- Candy Hoover
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- Figure 37: Financial performance of Hoover Limited, 2009-11
- Electrolux Group
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- Figure 38: Financial performance of Electrolux Plc, 2009-11
- Indesit
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- Figure 39: Financial performance of Indesit Company UK Ltd, 2009-11
- LG Electronics
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- Figure 40: Financial performance of LG Electronics UK Limited, 2009-11
- Panasonic
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- Figure 41: Financial performance of Panasonic Europe Limited, 2010-12
- Sharp Electronics
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- Figure 42: Financial performance of Sharp Electronics UK Limited, 2010-12
- Figure 43: Revenue for Sharp Electronics UK Limited, by geographical market, 2011 and 2012
- Whirlpool
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- Figure 44: Financial performance of Whirlpool UK Limited, 2009-11
- Smeg
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- Figure 45: Financial performance of Smeg UK Limited, 2009-11
- Other operators in the UK fridges and freezers market
Channels to Market
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- Key points
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- Figure 46: Fridges and freezers distribution, by value, 2012
- Goodbye to Comet
- Economies and improved service at Currys
- Independents’ strength in numbers
- Supermarkets strive to grow non-food sales
- John Lewis continues to develop online shopping
- Selling online via partnerships
- Pureplay retailers
- What consumers tell us about shopping for fridges
- Space allocation
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- Figure 47: white goods and small appliances, space allocation, January 2013
- Range
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- Figure 48: Range of refrigeration appliances, leading retailers, April 2013
Brand Communication and Promotion
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- Key points
- Five-year trend in advertising spend
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- Figure 49: Main monitored media advertising spend on fridges and freezers, 2008-12
- Advertising by company
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- Figure 50: Main monitored media advertising spend on fridges and freezers, by top ten advertisers, 2008-12
- Figure 51: Main monitored media advertising spend on fridges and freezers, percentage share by advertiser, 2012
- Advertising by media
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- Figure 52: Main monitored media advertising spend on fridges and freezers, by media type, 2008-12
- Advertising specifics
The Consumer – Ownership and Purchasing Patterns
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- Key points
- Ownership of fridges and freezers
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- Figure 53: Ownership of fridges and freezers, 2012
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- Figure 54: Purchasing of fridges, freezers and fridge-freezers, by age, 2012
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- Figure 55: Purchasing of fridges, freezers and fridge-freezers, by socio-economic group, 2012
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- Figure 56: Trends in ownership and purchasing of fridges and freezers, 2008-12
- Mintel’s ownership research
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- Figure 57: Trends in ownership of fridges and freezers, February 2012 and January 2013
- Purchasing patterns
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- Figure 58: Trends in purchasing fridges and freezers (last three years), February 2012 and January 2013
- Larger households and confident consumers make the most purchases
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- Figure 59: Purchasers of fridges and freezers, by financial situation, January 2013
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- Figure 60: Purchasers of fridges and freezers, by household size, January 2013
- What are they planning to buy?
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- Figure 61: Refrigeration purchase intentions in the next 12 months, January 2013
The Consumer – Factors Influencing Purchases of Fridges and Freezers
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- Key points
- Factors influencing purchases
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- Figure 62: Factors influencing purchases of fridges and freezers, February 2013
- Who wants an energy-efficient appliance?
- What about the environment?
- Attitudes towards brand
- How do they feel about style?
- Storage solutions
- Gadgets
The Consumer – What Customers Would Pay More For
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- Key points
- Standard or attracting a higher spend
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- Figure 63: Features expected as standard and features would pay more for, January 2013
- What they want as standard
- What they will pay more for
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- Figure 64: What they would pay more for, 16-24s vs all, January 2013
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- Figure 65: What they would pay more for, 25-34s vs all, January 2013
- Gadgets and extras
- Technology raises interest
Appendix – Internal Market Environment
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- Figure 66: Ownership of large domestic kitchen appliances, by demographics, 2012
- Figure 67: Ownership of large domestic kitchen appliances, by demographics, 2012
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- Figure 68: Ownership of large domestic kitchen appliances, by demographics, 2012
- Figure 69: Purchasing activity for kitchens, percentage and number, by demographics, 2012
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Appendix – Broader Market Environment
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- Figure 70: Agreement with attitudinal statements relating to the home, by demographics, 2012
- Figure 71: Agreement with attitudinal statements relating to kitchen and home, by demographics, 2012
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- Figure 72: Agreement with attitudinal statements, by demographics, 2012
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Appendix – Ownership and Purchasing Patterns
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- Figure 73: Ownership and purchasing of refrigerator, by demographics, 2012
- Figure 74: Ownership and purchasing of freezer (separate from refrigerator), by demographics, 2012
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- Figure 75: Ownership and purchasing of combined fridge-freezer, by demographics, 2012
- Figure 76: Ownership of fridges/freezers, by demographics, January 2013
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- Figure 77: Fridges/freezers purchased in the past three years, by demographics, January 2013
- Figure 78: Intention to purchase fridges or freezers, by demographics, January 2013
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Appendix – The Consumer – Factors Influencing Purchases of Fridges and Freezers
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- Figure 79: Importance of factors in buying energy-efficient model, by demographics, January 2013
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- Figure 80: Importance of factors in buying reputable brand, by demographics, January 2013
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- Figure 81: Importance of factors in buying model, by demographics, January 2013
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- Figure 82: Importance of factors in buying matches or co-ordinates with other appliances in my kitchen, by demographics, January 2013
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- Figure 83: Importance of factors in buying door colour/finish, by demographics, January 2013
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- Figure 84: Importance of factors in buying variety of compartments or storage spaces, by demographics, January 2013
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- Figure 85: Importance of factors in buying stylish design, by demographics, January 2013
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- Figure 86: Importance of factors in buying manufactured in an environmentally friendly way, by demographics, January 2013
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- Figure 87: Importance of factors in buying extras, by demographics, January 2013
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Appendix – The Consumer – What Consumers Would Pay More For
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- Figure 88: Attitudes towards paying for shelves on runners/sliders for easier access, by demographics, January 2013
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- Figure 89: Attitudes towards paying for automatic defrost, by demographics, January 2013
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- Figure 90: Attitudes towards paying for antibacterial lining/coating, by demographics, January 2013
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- Figure 91: Attitudes towards paying for odour control, by demographics, January 2013
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- Figure 92: Attitudes towards paying for intelligent electronic controls, by demographics, January 2013
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- Figure 93: Attitudes towards paying for humidity control, by demographics, January 2013
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- Figure 94: Attitudes towards paying for a compartment that can be used as either a fridge or freezer, by demographics, January 2013
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- Figure 95: Attitudes towards paying for door alarm, by demographics, January 2013
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- Figure 96: Attitudes towards paying for ice dispenser/maker, by demographics, January 2013
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- Figure 97: Attitudes towards paying for chilled water/drink dispenser, by demographics, January 2013
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- Figure 98: Attitudes towards paying for freshness monitor/stock control system, by demographics, January 2013
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- Figure 99: Attitudes towards paying for barcode reader synched to online shopping, by demographics, January 2013
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- Figure 100: Attitudes towards paying for recipe suggestions, by demographics, January 2013
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