Table of Contents
Introduction
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- Methodology
- Abbreviations
Executive Summary
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- Challenging fiscal conditions set to continue
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- Figure 1: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
- Consumers tighten their belts
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- Figure 2: Changes in spending habits in 2013 compared with 2012, January 2013
- Strong pent-up demand for holidays
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- Figure 3: How adults would spend a financial windfall, January 2013 and February 2008
- Savvy shopping is becoming the default
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- Figure 4: Effect of recession on spending habits (selected attitudes), January 2013
- Recession sees Brits go back to basics
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- Figure 5: Effect of recession on people’s lifestyles (selected attitudes), January 2013
Britain Today: The Economy
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- Key points
- What we think
- The state of the UK economy
- The economy remains flat…
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- Figure 6: Quarterly change in UK GDP, Q1 2008-Q4 2012
- … but employment is up, and the income squeeze is easing
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- Figure 7: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
- Consumers’ current financial situation
- Some sign of financial recovery…
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- Figure 8: Household financial situation index, February 2009-December 2012
- … but the income squeeze is having an impact on consumers
- Spending priorities
- Safety first…
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- Figure 9: Financial priorities for 2013 (any important), December 2012
- … but still room for some luxury spending
- Financial expectations
- Macroeconomic expectations
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- Figure 10: Economic expectations, December 2012
- Personal financial expectations
Britain Today: The People
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- Key points
- Population trends
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- Figure 11: Population trends and projections, 2007-17
- Age structure
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- Figure 12: Trends in the age structure of the UK population, 2007-17
- Fertility rate
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- Figure 13: Total fertility rate for the United Kingdom, by UK born and non-UK born women, 2007-11
- Lifestage
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- Figure 14: Forecast adult population trends, by lifestage, 2007-17
- Household size trends
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- Figure 15: UK households, by size, 2007-17
- Families and children
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- Figure 16: Percentage of dependent children in the UK, by family type, 2002-12
- Employment
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- Figure 17: Employment and unemployment, by gender, 2007-17
- Socio-economic group
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- Figure 18: Forecast adult population trends, by socio-economic group, 2007-17
Expenditure Overview
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- Key points
- Sector breakout
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- Figure 19: Consumer expenditure, by sector (£billion), 2012
- Optimistic outlook for the next five years
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- Figure 20: Best- and worst-case forecast total value sales, 2007-17
- Winners in the next five years
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- Figure 21: Fastest-growing consumer sectors, at current prices, by % growth, 2012-17 (est)
- Slower growth sectors (2012-17)
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- Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2012-17 (est)
In-home Food
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- Key points
- What we think
- Winners and losers for 2013
- Price hikes boost expenditure on in-home food
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- Figure 23: UK in-home food market value, 2007-12
- Market is set for strong growth in the next five years
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- Figure 24: Best- and worst-case forecast value sales of in-home food, at current prices, 2007-17
- Home-baking and crisps have benefited from the recession…
- … while cakes and bread have struggled to maintain sales
- Changing consumer spending habits
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- Figure 25: Changes in spending habits on in-home food in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 26: Reasons for spending more/less on in-home food over the past year, January 2013
Foodservice (Eating Out and Takeaways)
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- Key points
- What we think
- Winners and losers for 2013
- Eating out industry remains resilient despite economic downturn
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- Figure 27: UK foodservice market value, 2007-12
- Foodservice will see modest growth in the next five years
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- Figure 28: Best- and worst-case forecast value sales of eating out market, at current prices, 2007-17
- Product specialists have benefited from the recession
- Leisure venue catering has struggled to maintain sales
- Changing consumer spending habits
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- Figure 29: Changes in spending habits on eating out and takeaways in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 30: Reasons for spending more/less on eating out and takeaways over the past year, January 2013
Non-alcoholic Drinks
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- Key points
- What we think
- Winners and losers for 2013
- Non-alcoholic drinks industry has grown steadily during economic downturn
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- Figure 31: UK non-alcoholic drinks market value, 2007-12
- Strong growth forecast in the sector
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- Figure 32: Best- and worst-case forecast value sales of non-alcoholic drinks market, at current prices, 2007-17
- Carbonated soft drinks have benefited from the recession
- Tea has struggled to maintain sales
- Changing consumer spending habits
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- Figure 33: Changes in spending habits on non-alcoholic drinks in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 34: Reasons for spending more/less on non-alcoholic drinks in the past year, January 2013
Alcoholic Drinks
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- Key points
- What we think
- Winners and losers for 2013
- In-home drinking remains buoyant despite economic downturn
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- Figure 35: UK alcoholic drinks market value, 2007-12
- The out-of-home market bounces back but remains embattled
- Forecast
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- Figure 36: Best- and worst-case forecast value sales of alcoholic drinks market, at current prices, 2007-17
- Cider, wine and sparkling wines have benefited from the recession
- Champagne and stout have struggled to maintain sales
- Changing consumer spending habits
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- Figure 37: Changes in spending habits on alcoholic drinks in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 38: Reasons for spending more/less on alcoholic drinks over the past year, January 2013
Beauty and Personal Care
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- Key points
- What we think
- Winners and losers for 2013
- Beauty industry remains buoyant despite economic downturn
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- Figure 39: UK beauty and personal care market value, 2007-12
- Strong growth projected in the market
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- Figure 40: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2007-17
- Fragrances and the face have benefited from the recession
- Hair and body sectors struggled to grow sales
- Changing consumer spending habits
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- Figure 41: Changes in spending habits on beauty products and toiletries in 2013 compared to 2012, January 2013
- Business as usual for personal hygiene
- Cautious approach for 11 million adults
- Reasons for changes to consumer spending habits
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- Figure 42: Reasons for spending more/less on beauty products and toiletries over the past year, January 2013
OTC and Pharmaceuticals
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- Key points
- What we think
- Winners and losers for 2013
- OTC industry has been stable despite economic downturn
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- Figure 43: UK OTC and pharmaceuticals market value, 2007-12
- Growth projected in the next five years
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- Figure 44: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2007-17
- Complementary medicine flourishes
- Gastrointestinal remedies decline
- Changing consumer spending habits
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- Figure 45: Changes in spending habits on OTC and pharmaceuticals in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 46: Reasons for spending more/less on OTC and pharmaceuticals over the past year, January 2013
Clothing and Accessories
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- Key points
- What we think
- Winners and losers for 2013
- Fashion industry remains robust despite economic downturn
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- Figure 47: UK clothing and accessories market value, 2007-12
- Modest growth expected in the sector
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- Figure 48: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2007-17
- Fashion accessories have benefited from the recession…
- … while precious metal jewellery and underwear have struggled
- Changing consumer spending habits
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- Figure 49: Changes in spending habits on clothing and accessories in 2013 compared to 2012, January 2013
- Men spend the same, while young spend more
- Reasons for changes to consumer spending habits
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- Figure 50: Reasons for spending more/less on clothing and accessories over the past year, January 2013
Household Care
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- Key points
- What we think
- Winners and losers for 2013
- Steady growth in sales despite economic downturn
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- Figure 51: UK household care market value, 2007-12
- Modest growth is projected for the next five years
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- Figure 52: Best- and worst-case forecast value sales of the household care market, at current prices, 2007-17
- Dishwashing has benefited from the recession
- Laundry detergents struggled to maintain sales
- Changing consumer spending habits
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- Figure 53: Changes in spending habits on household care in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 54: Reasons for spending more/less on household care over the past year, January 2013
Technology and Communications
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- Key points
- What we think
- Winners and losers for 2013
- Technology industry is stable despite economic downturn
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- Figure 55: UK technology, communications and media market value, 2007-12
- Steady growth in the sector will continue
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- Figure 56: Best- and worst-case forecast value sales of the technology, communications and media market, at current prices, 2007-17
- Customised content services have benefited from the recession
- Dedicated devices have struggled to maintain sales
- Changing consumer spending habits
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- Figure 57: Changes in spending habits on technology and communications in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 58: Reasons for spending more/less on technology and communications in the past year, January 2013
Leisure and Entertainment
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- Key points
- What we think
- Winners and losers for 2013
- Leisure and entertainment industry holds value in spite of economic downturn
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- Figure 59: UK leisure and entertainment market value, 2007-12
- Forecast
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- Figure 60: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2007-17
- Days out attractions have benefited from the recession
- Tenpin bowling has struggled to maintain sales
- Changing consumer spending habits
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- Figure 61: Changes in spending habits on entertainment in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 62: Reasons for spending more/less on entertainment over the past year, January 2013
Home and Garden
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- Key points
- What we think
- Winners and losers for 2013
- Home and garden sector one of the losers in the downturn
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- Figure 63: UK home and garden market value, 2007-12
- Growth is expected to pick up somewhat in the next five years
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- Figure 64: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2007-17
- Domestic services a bright spot in the recession
- Floorcoverings have struggled to maintain sales
- Changing consumer spending habits
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- Figure 65: Changes in spending habits on home and garden in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 66: Reasons for spending more/less on home and garden over the past year, January 2013
Transport
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- Key points
- What we think
- Winners and losers for 2013
- The personal transport industry resilient in the economic downturn
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- Figure 67: UK transport market value, 2007-12
- The market is expected to remain stagnant
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- Figure 68: Best- and worst-case forecast value sales of the transport market, at current prices, 2007-17
- Rail travel benefited from the recession
- New cars struggled to maintain sales
Holidays
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- Key points
- What we think
- Winners and losers for 2013
- Total holiday market recovers to pre-recessionary levels
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- Figure 69: UK holidays market value, 2007-12
- Domestic holidays will drive the growth going forward
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- Figure 70: Best- and worst-case forecast value sales of the holidays market, at current prices, 2007-17
- Domestic holidays benefitted
- Overseas segment has suffered
- Changing consumer spending habits
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- Figure 71: Changes in spending habits on holidays in 2013 compared to 2012, January 2013
- Reasons for changes to consumer spending habits
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- Figure 72: Reasons for spending more/less on holidays in the past year, January 2013
Personal Finance
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- Key points
- What we think
- Winners and losers for 2013
- Personal finance spending remains well below pre-recessionary levels
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- Figure 73: UK personal finance market value, 2007-12
- Gradual recovery is expected over the next five years
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- Figure 74: Best- and worst-case forecast of personal finance market, at current prices, 2007-17
- Insurance spending has weathered the recession
- Consumer credit markets continue to struggle
- Some signs of improvement in consumer financial health
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- Figure 75: Current financial situation, January 2012 vs. January 2013
- Most people don’t feel better-off compared to a year ago
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- Figure 76: Financial position compared to a year ago, January 2012 vs. January 2013
Housing
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- Key points
- What we think
- A slight upturn in housing-related spending in 2012
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- Figure 77: UK expenditure on housing, 2007-12
- Housing expenditure will continue to rise
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- Figure 78: Best- and worst-case forecast value sales of the housing market, at current prices, 2007-17
- Mortgage-related spend shows slight increase
- Spending on rent continues to rise
- Hike in energy prices pushing up spending
Newsagents’ Goods
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- Key points
- What we think
- Newsagents goods market grew modestly
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- Figure 79: UK newsagents’ goods market value, 2007-12
- Forecast
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- Figure 80: Best- and worst-case forecast of value sales of the newsagents’ goods market, at current prices, 2007-17
- Cards may still be attractive, but people need less stationery
- Tobacco sales remain resilient
- Changing consumer spending habits
Miscellaneous Expenditure
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- Key points
- What we think
- Winners and losers for 2013
- Miscellaneous expenditure maintains steady growth despite economic downturn
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- Figure 81: UK miscellaneous expenditure market value, 2007-12
- Growth is expected to be much stronger in the next five years
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- Figure 82: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2007-17
- Funerals have benefited from the recession
- As have disposable nappies and wipes
- Optical goods grew modestly
The Consumer – Comparison of Spending Habits in 2012 and 2013
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- Key points
- Few are spending more relative to last year
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- Figure 83: Changes in spending habits in 2013 compared with 2012, January 2013
- Higher income earners haven’t been affected
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- Figure 84: Changes in spending habits in 2013 compared with 2012, by household income, January 2013
- Is spending more a choice?
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- Figure 85: Number of categories where spending increased and decreased in 2013 compared with 2012, January 2013
- The better-off pay more to treat themselves
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- Figure 86: Reasons for spending more across all categories in 2013 compared with 2012, by current financial situation relative to 2012, January 2013
- Expenditure varies by lifestage
- Trend application insight
The Consumer – Reasons Why People Spent More
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- Key points
- Competitive pricing remains important in the food sector
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- Figure 87: Reasons for spending more on food over the past year, January 2013
- Alcohol consumption is linked to lifestyle
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- Figure 88: Reasons for spending more on drink over the past year, January 2013
- ‘Lipstick effect’ sustains the beauty and toiletries sector
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- Figure 89: Reasons for spending more on beauty, personal care, healthcare, and household products over the past year, January 2013
- Technology sector benefits from discounting
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- Figure 90: Reasons for spending more on clothing & accessories, technology and home & garden over the past year, January 2013
- Holidays seen as a treat, but less affordable for many
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- Figure 91: Reasons for spending more on leisure & entertainment and holidays over the past year, January 2013
- Finding ways to indulge
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- Figure 92: Number of categories where adults spent more over the past year, January 2013
- Who is more likely to spend on indulgences?
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- Figure 93: Demographics of adults who spent more in 3+ categories as a treat over the past year, January 2013
- Economic sentiment has greatest influence on discretionary spending
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- Figure 94: Number of categories where adults spent more to treat themselves, by current financial situation and sentiment for 2013, January 2013
- Price increases chip away at consumer confidence
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- Figure 95: Number of categories where adults spent more due to increase in prices, by current financial situation and sentiment for 2013, January 2013
- Debt reduction is a priority for those hit by rising prices
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- Figure 96: Activities undertaken in the past 3 months, by whether people spend more due to price increases or as a treat, January 2013
- Age cohort determines financial confidence
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- Figure 97: Current financial situation, sentiment for 2013, and effect of the downturn, by age, January 2013
- Trend application insight
The Consumer – Reasons Why People Spent Less
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- Key points
- Taking shelter within home
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- Figure 98: Reasons for spending less on food over the past year, January 2013
- Health concerns prompt cutting down on alcohol
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- Figure 99: Reasons for spending less on drink over the past year, January 2013
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- Figure 100: Other reasons for spending less on alcoholic drinks in-home over the past year, January 2013
- Strong demand for ‘value’ beauty and toiletries
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- Figure 101: Reasons for spending less on beauty, personal care, healthcare, and household products over the past year, January 2013
- Making things last longer
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- Figure 102: Reasons for spending less on clothing & accessories, technology and home & garden over the past year, January 2013
- Leisure and holidays are the first on the chopping block
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- Figure 103: Reasons for spending less on leisure & entertainment and holidays over the past year, January 2013
- The instinct for savings drives people to spend less
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- Figure 104: Number of categories where adults spent less over the past year, January 2013
- Savvy shoppers in the family lifestage
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- Figure 105: Demographics of adults who spent less in 5 categories+ in order to save over the past year, January 2013
- Everyone feeling the pinch
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- Figure 106: Number of categories where adults spent less owing to finding best over the past year, by current financial situation, January 2013
- Trend application insight
The Consumer – Imagine You Won the Lottery…
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- Key points
- What people can afford to spend on…
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- Figure 107: Top ten things people spend their extra money on, January 2013
- … and categories held in pent up demand
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- Figure 108: How adults would spend a financial windfall, January 2013 and February 2008
- The need to get away from it all
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- Figure 109: How adults would spend their financial windfall, by lifestage, January 2013 and February 2008
- Trend application insight
The Consumer – Effect of Recession on Spending Habits
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- Key points
- 23 million adults now only buy if there is a need
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- Figure 110: Effect of recession on spending habits, January 2013
- Discounts galore
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- Figure 111: Effect of recession on spending habits, continued, January 2013
- Focusing on lower prices over better quality
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- Figure 112: Effect of recession on spending habits, continued, January 2013
- Pensioners partial to British products
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- Figure 113: Trends in attitudes towards shopping, 2008-12
- Conflicting views on buying British
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- Figure 114: Attitudes towards buying British products, November 2012
- Rise in savvy shopping
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- Figure 115: Trends in attitudes towards shopping, continued, 2008-12
- Even among the better-off spending habits vary by lifestage
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- Figure 116: Attitudes towards shopping, by social group and lifestage, 2012
- Profound effect of recession on spending habits and attitudes
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- Figure 117: Number of ways in which consumer spending habits have changed in response to recession, January 2013
- Quality and price - a balancing act
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- Figure 118: Effect of recession on spending habits, by spending habits, January 2013
- Trend application insight
The Consumer – Effect of Recession on Lifestyle
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- Key points
- Reining in the spend
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- Figure 119: Effect of recession on people’s lifestyles, January 2013
- Spending more time at work
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- Figure 120: Effect of recession on people’s lifestyles, by age and financial situation compared with last year, January 2013
- Rediscovering passion for cooking and baking
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- Figure 121: Effect of recession on people’s lifestyles, January 2013
- Staying in is the new going out
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- Figure 122: Effect of recession on people’s lifestyles, by household income and presence of children, January 2013
- ‘Greener’ and healthier lifestyles take a back seat
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- Figure 123: Effect of recession on people’s lifestyles, by age, January 2013
- Deteriorating standards of living and family life
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- Figure 124: Trends in attitudes towards family, career and standard of living, 2008-12
- Generational divide in living standards
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- Figure 125: Agreement with the statement ‘I am perfectly happy with my standard of living’, by lifestage, January 2013
- Britons adapt to the ‘new normal’
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- Figure 126: Number of ways in which people changed their lifestyle in response to recession, January 2013
- ‘Greener’ habits are better for the wallet
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- Figure 127: Effect of recession on people’s lifestyles, by changes in lifestyles, January 2013
- Sentiment about the economy drives consumer spending
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- Figure 128: Effect of recession on lifestyles, by people who spent more or less on 5+ categories over the past year, January 2013
- Trend application insight
The Consumer – Typologies
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- Key points
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- Figure 129: Consumer typologies, January 2013
- The Unaffected (44%)
- Who are they?
- The Price-Sensitive (34%)
- Who are they?
- Measured Spenders (23%)
- Who are they?
Appendix – Expenditure Overview
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- Figure 130: Best- and worst-case forecast for total consumer expenditure, 2012-17
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Appendix – In-home Food
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- Figure 131: Best- and worst-case forecast value sales of in-home food, 2012-17
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Appendix – Foodservice (Eating Out and Takeaways)
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- Figure 132: Best- and worst-case forecast value sales of foodservice, 2012-17
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Appendix – Non-alcoholic Drinks
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- Figure 133: Best- and worst-case forecast value sales of non-alcoholic drinks, 2012-17
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Appendix – Alcoholic Drinks
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- Figure 134: Best- and worst-case forecast value sales of alcoholic drinks, 2012-17
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Appendix – Beauty and Personal Care
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- Figure 135: Best- and worst-case forecast value sales of beauty and personal care, 2012-17
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Appendix – OTC and Pharmaceuticals
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- Figure 136: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2012-17
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Appendix – Clothing and Accessories
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- Figure 137: Best- and worst-case forecast value sales of clothing and accessories, 2012-17
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Appendix – Household Care
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- Figure 138: Best- and worst-case forecast value sales of household care, 2012-17
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Appendix – Technology and Communications
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- Figure 139: Best- and worst-case forecast value sales of technology, communications and media, 2012-17
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Appendix – Leisure and Entertainment
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- Figure 140: Best- and worst-case forecast value sales of leisure and entertainment, 2012-17
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Appendix – Home and Garden
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- Figure 141: Best- and worst-case forecast value sales of home and garden, 2012-17
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Appendix – Transport
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- Figure 142: Best- and worst-case forecast value sales of transport, 2012-17
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Appendix – Holidays
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- Figure 143: Best- and worst-case forecast value sales of holidays, 2012-17
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Appendix – Personal Finance
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- Figure 144: Best- and worst-case forecast of personal finance market, 2012-17
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Appendix – Housing
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- Figure 145: Best- and worst-case forecast value sales of housing, 2012-17
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Appendix – Newsagents’ Goods
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- Figure 146: Best- and worst-case forecast value sales of newsagents’ goods, 2012-17
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Appendix – Miscellaneous Expenditure
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- Figure 147: Best- and worst-case forecast of miscellaneous expenditure, 2012-17
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Appendix – The Consumer: Comparison of Spending Habits in 2012 and 2013
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- Figure 148: Comparison of spending habits on food (in home), by demographics, January 2013
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- Figure 149: Comparison of spending habits on eating out, by demographics, January 2013
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- Figure 150: Comparison of spending habits on alcoholic drinks (in home)*, by demographics, January 2013
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- Figure 151: Comparison of spending habits on alcoholic drinks (out of home)*, by demographics, January 2013
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- Figure 152: Comparison of spending habits on non-alcoholic drinks, by demographics, January 2013
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- Figure 153: Comparison of spending habits on beauty products and toiletries, by demographics, January 2013
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- Figure 154: Comparison of spending habits on healthcare products, by demographics, January 2013
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- Figure 155: Comparison of spending habits on household care, by demographics, January 2013
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- Figure 156: Comparison of spending habits on clothing and accessories (including footwear), by demographics, January 2013
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- Figure 157: Comparison of spending habits on technology and communications, by demographics, January 2013
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- Figure 158: Comparison of spending habits on holidays, by demographics, January 2013
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- Figure 159: Comparison of spending habits on leisure/entertainment, by demographics, January 2013
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- Figure 160: Comparison of spending habits on home and garden, by demographics, January 2013
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- Figure 161: Number of categories consumers spent more in 2013 compared with 2013, by demographics, January 2013
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- Figure 162: Number of categories consumers spent less on in 2013 compared with 2012, by demographics, January 2013
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Appendix – The Consumer: Reasons Why People Spent More
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- Figure 163: Reasons for spending more, January 2013
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- Figure 164: Reasons for spending more on food (in home), by demographics, January 2013
- Repertoire – spent more to treat themselves
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- Figure 165: Number of categories where consumers spent more to treat themselves, January 2013
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- Figure 166: Number of categories where consumers spent more to treat themselves, by demographics, January 2013
- Repertoire - spent more due to price increase
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- Figure 167: Number of categories where consumers spent more due to increase in price, January 2013
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- Figure 168: Number of categories where consumers spent more due to increase in price, by demographics, January 2013
- Repertoire – spent more due to change in circumstances
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- Figure 169: Number of categories where consumer spent more due to change of circumstance, January 2013
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- Figure 170: Number of categories where consumers spent more due to change of circumstance, by demographics, January 2013
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Appendix – The Consumer: Reasons Why People Spent Less
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- Figure 171: Reasons for spending less, January 2013
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- Figure 172: Reasons for spending less on food (in home), by demographics, January 2013
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- Figure 173: Reasons for spending less on eating out, by demographics, January 2013
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- Figure 174: Reasons for spending less on alcoholic drinks (in home), by demographics, January 2013
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- Figure 175: Reasons for spending less on alcoholic drinks (out of home), by demographics, January 2013
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- Figure 176: Reasons for spending less on non-alcoholic drinks, by demographics, January 2013
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- Figure 177: Reasons for spending less on beauty products and toiletries, by demographics, January 2013
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- Figure 178: Reasons for spending less on healthcare products, by demographics, January 2013
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- Figure 179: Reasons for spending less on household care, by demographics, January 2013
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- Figure 180: Reasons for spending less on clothing and accessories (including footwear), by demographics, January 2013
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- Figure 181: Reasons for spending less on technology and communications, by demographics, January 2013
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- Figure 182: Reasons for spending less on holidays, by demographics, January 2013
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- Figure 183: Reasons for spending less on leisure/entertainment, by demographics, January 2013
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- Figure 184: Reasons for spending less on home and garden, by demographics, January 2013
- Repertoire – spent less to save money
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- Figure 185: Number of categories consumers spent less to save money, January 2013
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- Figure 186: Number of categories consumers spent less to save money, by demographics, January 2013
- Repertoire – spent less due to looking for best deals
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- Figure 187: Number of categories consumers spending less due to the best deals, January 2013
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- Figure 188: Number of categories consumers spending less due to the best deals, by demographics, January 2013
- Repertoire – spent less due to change in circumstances
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- Figure 189: Number of categories consumers spending less due to change of circumstance, January 2013
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- Figure 190: Number of categories consumers spending less due to change of circumstance, by demographics, January 2013
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Appendix – The Consumer: Imagine You Won the Lottery
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- Figure 191: How people would spend lottery winnings, by demographics, January 2013
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- Figure 192: How people would spend lottery winnings, by demographics, continued, January 2013
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Appendix – The Consumer: Effect of Recession on Spending Habits
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- Figure 193: Effect of recession on spending habits, January 2013
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- Figure 194: Effect of recession on spending habits, by demographics, January 2013
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- Figure 195: Effect of recession on spending habits, by demographics, continued, January 2013
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- Figure 196: Effect of recession on spending habits, by demographics, continued, January 2013
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- Figure 197: Effect of recession on spending habits, by demographics, continued, January 2013
- Repertoire of changes in spending habits
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- Figure 198: Number of ways consumers spending habits have changed over the last five years or so, January 2013
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- Figure 199: Number of ways consumers spending habits have changed over the last five years or so, by demographics, January 2013
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- Figure 200: Effect of recession on spending habits, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
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- Figure 201: Effect of recession on spending habits, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
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Appendix – The Consumer: Effect of Recession on Lifestyle
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- Figure 202: Effect of recession on lifestyles, January 2013
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- Figure 203: Effect of recession on lifestyles, by demographics, January 2013
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- Figure 204: Effect of recession on lifestyles, by demographics, continued, January 2013
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- Figure 205: Effect of recession on lifestyles, by demographics, continued, January 2013
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- Figure 206: Effect of recession on lifestyles, by demographics, continued, January 2013
- Repertoire of changes in lifestyle
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- Figure 207: Number of ways consumer lifestyle has changed over the last five years or so, January 2013
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- Figure 208: Number of ways consumer lifestyle has changed over the last five years or so, by demographics, January 2013
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- Figure 209: Effect of recession on lifestyles, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
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- Figure 210: Effect of recession on lifestyles, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
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Appendix – The Consumer: Typologies
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- Figure 211: Profile of target groups, by demographics, January 2013
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- Figure 212: Comparison of spending habits in 2012 and 2013, by target groups, January 2013
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- Figure 213: Effect of recession on spending habits, by target groups, January 2013
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- Figure 214: Effect of recession on lifestyle, by target groups, January 2013
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- Figure 215: What extra money is spent on, by target groups, January 2013
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