Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- The market
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- Figure 1: Fan chart forecast of total U.S. dollar and discount store sales, 2008-18
- Market Factors
- Expansion and acceptance of dollar stores
- Consumer confidence impacts the market
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- Figure 2: University of Michigan Consumer Sentiment index, November 1978-June 2013
- Hispanic population growth may benefit dollar and discount stores
- The consumer
- Dollar and discount stores shopped
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- Figure 3: Dollar and Discount stores shopped, May 2013
- Quality and selection deter shoppers from dollar stores
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- Figure 4: Reasons for not shopping at dollar stores, May 2013
- Many prefer to shop at other retailers over discount stores
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- Figure 5: Reasons for not shopping at discount stores, May 2013
- Convenience, price drive shoppers to dollar stores
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- Figure 6: Attitudes toward dollar stores—any agree, May 2013
- Saving money primary reason for discount store shopping
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- Figure 7: Attitudes toward discount stores—any agree, May 2013
- What we think
Issues and Insights
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- Who has recently started shopping at dollar and discount stores?
- The issues
- The implications
- What would encourage people to shop at dollar and discount stores?
- The issues
- The implications
- More than just convenience and price drive shoppers to dollar and discount stores
- The issues
- The implications
Trend Application
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- Inspire trend: Locavore
- Inspire trend: The Nouveau Poor
- Mintel Futures: Access Anything, Anywhere
Market Size and Forecast
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- Key points
- Favorable outlook for dollar and discount stores
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- Figure 8: Total U.S. dollar and discount store sales, at current prices, 2008-18
- Figure 9: Total U.S. dollar and discount store sales, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 10: Fan chart forecast of total U.S. dollar and discount store sales, 2008-18
Segment Performance
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- Key points
- Dollar and discount stores see growth, dollar stores increase market share
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- Figure 11: Total U.S. discount and dollar stores* retail sales, by segment, at current prices, 2011 and 2013
Segment Performance – Dollar Stores
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- Key points
- Dollar stores post strong growth over past five years
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- Figure 12: Total U.S. dollar store* retail sales, at current prices, 2008-13
Segment Performance – Discount Stores
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- Key points
- Discount stores driven by savings, stylish offerings
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- Figure 13: Total U.S. discount store retail sales, at current prices, 2008-13
Market Drivers
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- Key points
- Expansion and acceptance of dollar stores
- Consumer confidence
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- Figure 14: University of Michigan Consumer Sentiment index, November 1978-June 2013
- Growing Hispanic population bodes well for dollar and discount stores
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- Figure 15: Population, by race and Hispanic origin, 2008-18
- Competition from other channels
Retailer Overview
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- Dollar stores
- Dollar General
- Family Dollar
- Dollar Tree
- 99 Cents Only
- Five Below
- Market threats and opportunities for dollar stores
- Discount stores
- T.J. Maxx and Marshalls
- HomeGoods
- Big Lots
- Ross Stores
- Tuesday Morning
- Burlington Coat Factory
- Stein Mart
- Loehmann’s
- Nordstrom Rack
- Bloomingdale’s Outlet
- Off 5th
- Last Call by Neiman Marcus
- Market threats and opportunities for discount stores
Innovations and Innovators
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- Off 5th introduces a new format
- Dollar stores offer cigarettes, alcohol to drive sales
Social Media – Dollar and Discount Store Retailing
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- Key points
- Key social media metrics
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- Figure 16: key brand metrics, dollar and discount store retailing brands, June 2013
- Market overview
- Brand usage and awareness
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- Figure 17: Usage and awareness of selected dollar and discount store retailing brands, May 2013
- Interaction with brands
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- Figure 18: Interaction with selected dollar and discount store retailing brands, May 2013
- Online conversations
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- Figure 19: Online mentions, selected dollar and discount store retailing brands, by day, June 12-July 11, 2013
- Where are people talking about dollar and discount store retail brands?
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- Figure 20: Mentions, by page type, selected dollar and discount store retailing brands, June 12-July 11, 2013
- What are people talking about online?
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- Figure 21: Mentions, by type of conversation, selected dollar and discount store retailing brands, June 12-July 11, 2013
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- Figure 22: Major areas of discussion surrounding dollar and discount store retailing brands, by day, June 12-July 11, 2013
- Figure 23: Major areas of discussion surrounding dollar and discount store retailing brands, by page type, June 12-July 11, 2013
- Brand analysis
- Marshalls
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- Figure 24: Marshalls key social media indicators, July 2013
- Key online campaigns
- What we think
- Dollar Tree
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- Figure 25: Dollar Tree key social media indicators, July 2013
- Key online campaigns
- What we think
- T.J. Maxx
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- Figure 26: T.J. Maxx key social media indicators, July 2013
- Key online campaigns
- What we think
- Dollar General
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- Figure 27: Dollar General key social media indicators, July 2013
- Key online campaigns
- What we think
- Nordstrom Rack
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- Figure 28: Nordstrom Rack key social media indicators, July 2013
- Key online campaigns
- What we think
- Loehmann’s
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- Figure 29: Loehmann’s key social media indicators, July 2013
- Key online campaigns
- What we think
Marketing Strategies
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- Overview
- Strategy: focus on men
- Strategy: appeal to stylish, young adults
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- Figure 30: HomeGoods email ad, July 2013
- Strategy: Price comparisons and value
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- Figure 31: Dollar General, homepage offers, July 2013
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- Figure 32: Dollar Tree, homepage offers, July 2013
- Figure 33: Family Dollar, homepage offers, July 2013
Incidence of and Change in Shopping at Dollar Stores
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- Key points
- Most shop at dollar stores the same amount or more than last year
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- Figure 34: Incidence of and change in shopping at dollar stores in past year, May 2013
- Young adults shopping at dollar stores more frequently this year
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- Figure 35: Incidence of and change in shopping at dollar stores in the past year, by gender and age, May 2013
- All household income levels shop dollar stores
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- Figure 36: Incidence of and change in shopping at dollar stores in the past year, by household income, May 2013
- Largest households shopping dollar stores more often
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- Figure 37: Incidence of and change in shopping at dollar stores in the past year, by household size, May 2013
Incidence of and Change in Shopping at Discount Stores
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- Key points
- Most shop at discount stores the same amount as last year
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- Figure 38: Incidence of and change in shopping at discount stores in the past year, May 2013
- Youngest shoppers visiting discount stores more often this year
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- Figure 39: Incidence of and change in shopping at discount stores in the past year, by gender and age, May 2013
- Discount store visits same across all household income levels
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- Figure 40: Incidence of and change in shopping at discount stores in the past year, by household income, May 2013
Dollar and Discount Stores Shopped
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- Key points
- Beyond the top four, no other significantly visited dollar store
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- Figure 41: Dollar stores shopped, May 2013
- T.J. Maxx and Marshalls frequented by discount store shoppers
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- Figure 42: Discount stores shopped, May 2013
- Store preferences vary by gender
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- Figure 43: Dollar/discount stores shopped, by gender and age, May 2013
- TJX stores succeeding with higher income discount store shoppers
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- Figure 44: Dollar/discount stores shopped, by household income, May 2013
Shopping Behavior
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- Key points
- Young men, lower-income earners newest entrants to category
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- Figure 45: Have always shopped at vs. have just started shopping at dollar and discount stores, May 2013
- Dollar stores
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- Figure 46: Have always shopped at vs. have just started shopping at dollar stores, by gender and age, May 2013
- Figure 47: Have always shopped at vs. have just started shopping at dollar stores, by household income, May 2013
- Discount stores
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- Figure 48: Have always shopped at vs. have just started shopping at discount stores, by gender and age, May 2013
- Figure 49: Have always shopped at vs. have just started shopping at discount stores, by household income, May 2013
Reasons for Not Shopping at Dollar or Discount Stores
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- Dollar stores
- Key points
- Quality and selection deter consumers from dollar stores
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- Figure 50: Reasons for not shopping at dollar stores, May 2013
- Women cite inconvenient locations as reason for not shopping at dollar stores
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- Figure 51: Reasons for not shopping at dollar stores, by gender and age, May 2013
- Discount stores
- Key points
- Many prefer to shop at other retailers over discount stores
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- Figure 52: Reasons for not shopping at discount stores, May 2013
- Men offer a wider range of reasons for not shopping discount stores
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- Figure 53: Reasons for not shopping at discount stores, by gender, May 2013
- 65+ prefer other channels, think selection and quality is poor
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- Figure 54: Reasons for not shopping at discount stores, by age, May 2013
- Higher-income earners choose other retailers over discount stores
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- Figure 55: Reasons for not shopping at discount stores, by household income, May 2013
Attitudes Toward Dollar and Discount Stores
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- Key points
- Attitudes toward dollar stores
- Convenience, price drive shoppers to dollar stores
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- Figure 56: Attitudes toward dollar stores, May 2013
- Men focused on price, women driven by convenience
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- Figure 57: Attitudes toward dollar stores, by gender and age, May 2013
- Higher-income dollar store shoppers less satisfied with brands/products offered
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- Figure 58: Attitudes toward dollar stores, by household income, May 2013
- Attitudes toward discount stores
- Saving money primary reason for shopping at discount stores
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- Figure 59: Attitudes toward discount stores, May 2013
- Women think highly of discount stores compared to men
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- Figure 60: Attitudes toward discount stores, by gender and age, May 2013
- Lowest-income discount store shoppers pleased with products, shopping experience
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- Figure 61: Attitudes toward discount stores, by household income, May 2013
Items Purchased at Dollar and Discount Stores
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- Key points
- Household items purchased at dollar stores, clothing at discount stores
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- Figure 62: Items purchased at dollar vs. discount stores, May 2013
- Items purchased at dollar stores
- Young men likely to buy food and drink, less likely to buy personal care at dollar stores
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- Figure 63: Items purchased at dollar stores, by gender and age, May 2013
- Lowest-income earners likely to purchase a variety of categories at dollar stores
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- Figure 64: Items purchased at dollar stores, by household income, May 2013
- Items purchased at discount stores
- Young adults buy clothing and footwear at discount stores
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- Figure 65: Items purchased at discount stores, by gender and age, May 2013
- Similar items purchased across all household income groups
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- Figure 66: Items purchased at discount stores, by household income, May 2013
Frequency of Visits to Dollar and Discount Stores
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- Key points
- More than one quarter of dollar store shoppers visit weekly or more
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- Figure 67: Frequency of visits to dollar vs. discount stores, May 2013
- Dollar store shopping frequency
- Men aged 18-34 shop at dollar stores most often
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- Figure 68: Frequency of visits to dollar stores, by gender and age, May 2013
- Lowest-income households are heavy dollar store shoppers
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- Figure 69: Frequency of visits to dollar stores, by household income, May 2013
- Discount store shopping frequency
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- Figure 70: Frequency of visits to discount stores, by gender and age, May 2013
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- Figure 71: Frequency of visits to discount stores, by household income, May 2013
Race and Hispanic Origin
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- Key points
- Hispanics most likely to shop at dollar stores and discount stores
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- Figure 72: Incidence of and change in shopping at dollar stores in the past year, by race/Hispanic origin, May 2013
- Figure 73: Incidence of and change in shopping at discount stores in the past year, by race/Hispanic origin, May 2013
- Some differences in retailer preferences among race/Hispanic origin groups
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- Figure 74: Dollar/Discount stores shopped, by race/Hispanic origin, May 2013
- Hispanics, other race newest to dollar store shopping
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- Figure 75: Have always shopped at vs. have just started shopping at dollar stores, by race/Hispanic origin, May 2013
- Figure 76: Have always shopped at vs. have just started shopping at discount stores, by race/Hispanic origin, May 2013
- Hispanics and blacks most satisfied with dollar stores
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- Figure 77: Attitudes toward dollar stores, by race/Hispanic origin, May 2013
- Black discount shoppers have more reasons to like these stores
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- Figure 78: Attitudes toward discount stores, by race/Hispanic origin, May 2013
- Hispanics seek food/drink, blacks buy beauty and personal care at dollar stores
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- Figure 79: Items purchased at dollar stores, by race/Hispanic origin, May 2013
- All buy clothing, Hispanics and blacks shop for accessories at discount stores
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- Figure 80: Items purchased at discount stores, by race/Hispanic origin, May 2013
- White dollar and discount store shoppers visit less frequently than others
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- Figure 81: Frequency of visits to dollar stores, by race/Hispanic origin, May 2013
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- Figure 82: Frequency of visits to discount stores, by race/Hispanic origin, May 2013
Appendix – Other Useful Consumer Tables
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- Incidence of and change in shopping at dollar stores in the past year
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- Figure 83: Incidence of and change in shopping at dollar stores in the past year, by number of dollar stores shopped, May 2013
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- Figure 84: Incidence of and change in shopping at dollar stores in the past year, by number of discount stores shopped, May 2013
- Incidence of and change in shopping at discount stores in the past year
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- Figure 85: Incidence of and change in shopping at discount stores in the past year, by household size, May 2013
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- Figure 86: Incidence of and change in shopping at discount stores in the past year, by generations, May 2013
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- Figure 87: Incidence of and change in shopping at discount stores in the past year, by number of dollar stores shopped, May 2013
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- Figure 88: Incidence of and change in shopping at discount stores in the past year, by number of discount stores shopped, May 2013
- Dollar and discount stores shopped
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- Figure 89: Dollar/discount stores shopped, by household size, May 2013
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- Figure 90: Dollar/discount stores shopped, by generations, May 2013
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- Figure 91: Dollar stores shopped, by dollar store user groups, May 2013
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- Figure 92: Dollar/discount stores shopped, by marital status and presence of children in household, May 2013
- Reasons for not shopping at dollar and discount stores
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- Figure 93: Reasons for not shopping at dollar stores, by household income, May 2013
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- Figure 94: Reasons for not shopping at dollar stores, by generations, May 2013
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- Figure 95: Reasons for not shopping at discount stores, by generations, May 2013
- Attitudes toward dollar stores
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- Figure 96: Attitudes toward dollar stores, by generations, May 2013
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- Figure 97: Attitudes toward dollar stores, by number of dollar stores shopped, May 2013
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- Figure 98: Attitudes toward dollar stores, by number of discount stores shopped, May 2013
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- Figure 99: Attitudes toward dollar stores, by dollar store user groups, May 2013
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- Figure 100: Attitudes toward dollar stores, by change in shopping at dollar stores in the past year, May 2013
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- Figure 101: Attitudes toward dollar stores, by dollar store shopped, May 2013
- Attitudes toward discount stores
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- Figure 102: Attitudes toward discount stores, by discount store user groups, May 2013
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- Figure 103: Attitudes toward discount stores, by Incidence of and change in shopping at discount stores in the past year, May 2013
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- Figure 104: Attitudes toward discount stores, by discount store shopped, May 2013
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- Figure 105: Attitudes toward discount stores, by discount store shopped, May 2013
- Items purchased at dollar stores
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- Figure 106: Items purchased at dollar stores, by generations, May 2013
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- Figure 107: Items purchased at dollar stores, by number of dollar stores shopped, May 2013
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- Figure 108: Items purchased at dollar stores, by number of discount stores shopped, May 2013
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- Figure 109: Items purchased at dollar stores, by dollar store user groups, May 2013
- Items purchased at discount stores
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- Figure 110: Items purchased at discount stores, by generations, May 2013
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- Figure 111: Items purchased at discount stores, by number of dollar stores shopped, May 2013
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- Figure 112: Items purchased at discount stores, by number of discount stores shopped, May 2013
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- Figure 113: Items purchased at discount stores, by number of discount stores shopped, May 2013
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- Figure 114: Items purchased at discount stores, by discount store user groups, May 2013
- Frequency of visits to dollar and discount stores
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- Figure 115: Frequency of visits to dollar stores, by generations, May 2013
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- Figure 116: Frequency of visits to discount stores, by generations, May 2013
Appendix – Social Media
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- Brand usage or awareness
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- Figure 117: Brand usage or awareness, May 2013
- Figure 118: Dollar General usage or awareness, by demographics, May 2013
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- Figure 119: Dollar Tree usage or awareness, by demographics, May 2013
- Figure 120: T.J. Maxx usage or awareness, by demographics, May 2013
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- Figure 121: Marshalls usage or awareness, by demographics, May 2013
- Figure 122: Nordstrom Rack usage or awareness, by demographics, May 2013
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- Figure 123: Loehmann’s usage or awareness, by demographics, May 2013
- Activities done
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- Figure 124: Activities done, May 2013
- Figure 125: Dollar General—Activities done, by demographics, May 2013
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- Figure 126: Dollar tree—Activities done, by demographics, May 2013
- Figure 127: T.J. Maxx—Activities done, by demographics, May 2013
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- Figure 128: Marshalls – Activities done, by demographics, May 2013
- Figure 129: Nordstrom Rack—Activities done, by demographics, May 2013
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- Figure 130: Loehmann’s—Activities done, by demographics, May 2013
- Online conversations
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- Figure 131: Online mentions, selected dollar and discount store retailing brands, by day, June 12-July 11, 2013
- Figure 132: Mentions, by page type, selected dollar and discount store retailing brands, June 12-July 11, 2013
- Figure 133: Mentions, by type of conversation, selected dollar and discount store retailing brands, June 12-July 11, 2013
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- Figure 134: Major areas of discussion surrounding dollar and discount store retailing brands, by day, June 12-July 11, 2013
- Figure 135: Major areas of discussion surrounding dollar and discount store retailing brands, by page type, June 12-July 11, 2013
Appendix – Trade Associations
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