“Technology (whether in the form of an app or wearable products) can be a powerful tool to boost motivation and increase retention levels, because it allows regular and accurate measurement of performance and fitness.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Current Usage
The Consumer – Sport and Exercise Participation
The Consumer – Frequency of Usage
The Consumer – Activities Done at Leisure Centres
The Consumer – Reasons for Visiting
The Consumer – Reasons for Not Visiting
The Consumer – Attitudes towards Sport and Exercise
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size Forecast Scenarios
Appendix – The Consumer – Current Usage
Appendix – The Consumer – Sport and Exercise Participation
Appendix – The Consumer – Frequency of Usage
Appendix – The Consumer – Activities Done at Leisure Centres
Appendix – Reasons for Visiting
Appendix – The Consumer – Reasons for Not Visiting
Appendix – The Consumer – Attitudes towards Sport and Exercise
6th March 2014
“The growth in wearable fitness technology should have a positive impact on fitness facilities as the public becomes increasingly aware of their own fitness levels. It is a trend fitness clubs and leisure centres should embrace and attempt to capitalise on.”
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How can operators demonstrate empathy for customers’ squeezed financial circumstances?
