Loyalty in Financial Services - UK - April 2014
Loyalty in Financial Services - UK - April 2014

“Financial services firms cannot expect their clients to exhibit loyalty when they feel that new customers are the ones getting the best deals. Indeed, most of the “loyalty” in the financial services market is due to customer inertia. Going forward, firms need to look at how they can reward long-standing customer relationships in order not to alienate the core of their customer base. Competing for new customers should not be ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Loyalty Across Different Industries
Loyalty Scheme Membership
Switching of Financial Products
Length of Time since Last Provider Switch – By Financial Product
Reasons for Switching Financial Products
Attitudes Towards Loyalty in Financial Services
Importance of Loyalty to Consumers
Consumer Willingness to Look for Better Deals
Target Groups – Consumer Attitudes Towards Loyalty

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Loyalty Across Different Industries
Appendix – Loyalty Scheme Membership
Appendix – Switching of Financial Products
Appendix – Length of Time since Last Provider Switch – By Financial Product
Appendix – Reasons for Switching Financial Products
Appendix – Attitudes Towards Loyalty in Financial Services
Appendix – Importance of Loyalty to Consumers
Appendix – Consumer Willingness to Look for Better Deals
Appendix – Target Groups