Facial Skincare - US - May 2014
Facial Skincare - US - May 2014

“Despite slow sales growth and the highly saturated nature of the facial skincare category, the market does hold opportunities for products that emphasize gentle skincare, function, and convenience. At the same time, the changing landscape of the facial skincare category presents both challenges and opportunities for brands and retailers to reinvent the traditional category segmentation.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Anti-aging
Segment Performance – Facial Cleansers
Segment Performance – Acne Treatments
Segment Performance – Facial Moisturizers
Segment Performance – Fade/Bleach
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Use of Facial Cleansing Products
Use of Facial Moisturizer
Use of Multiple-benefit Products
Use of Specialty Skincare Products
Use of Facial Skincare Products Based on Brand Usage
Shopping for Facial Skincare
Choosing Facial Skincare Products
Interest in Product Claims and Formats
Attitudes Toward Facial Skincare
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Anti-aging
Brand Share – Facial Cleansers
Brand Share – Acne Treatments
Brand Share – Facial Moisturizers
Brand Share – Fade/Bleach
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations