“Parents are keeping their 2-5-year-olds entertained through traditional activities like reading and physically active play. Traditional gender roles influence the way that moms and dads interact with their children. Moms are more likely to shop with kids and try to play outside as much as possible. Dads lean toward self-directed play and the use of digital devices.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Toddlers and Preschoolers by the Numbers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
In-home Activities with Toddlers and Preschoolers
Out-of-home Activities with Toddlers and Preschoolers
Sources Used to Learn about Activities for Toddlers and Preschoolers
The Most Important Qualities in Activities for Toddlers and Preschoolers
Parents’ Perceptions of Children’s TV Channels/Networks
Attitudes About Activities and Time Spent with Toddlers and Preschoolers
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
2nd February 2015
“The FTC’s (Federal Trade Commission) recent crackdown on Focus Education LLC demonstrates the organization’s stance on educational claims for young children.” 
29th September 2014
“Gone are the days when parents let children play aimlessly with their phones. Today, digital devices offer a wealth of educational and interactive entertainment options for children – even those as young as two.”
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How do parents keep their toddlers and preschoolers entertained in and out of the home?
