“Frozen pizza brands face growing competition from pizza restaurants, as more consumers are able to spend on restaurant pizza again and a majority of consumers perceive store-bought pizza as inferior. Frozen brands can compete by continuing to focus on convenience, while also pointing to brand quality improvements.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Frozen Pizza
Segment Performance – Refrigerated/Frozen Crust/Dough and Kits
Segment Performance – Take-and-bake Pizza
Segment Performance – Shelf-stable Kits, Crusts/Crust Mixes, and Sauce
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types of Pizza Eaten in the Last Six Months
Purchase Behaviors Toward Store-bought Frozen/Refrigerated Pizza
Important Health-related Product Attributes for Frozen/Refrigerated Pizza Purchases
Interest in Pizza Types
Attitudes Toward Pizza
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Frozen Pizza
Brand Share – Refrigerated/Frozen Crust/Dough and Kits
Brand Share – Shelf-stable Kits, Crusts/Crust Mixes, and Sauce
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
25th February 2015
“Parents are well aware of the need for limiting portion sizes in their child’s meals; however, they also recognize the usefulness of allowing the occasional indulgence. It’s clear they regard pizza as something of a useful splurge.”
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How can frozen brands compete with pizzerias?
