“The healthfulness of tea has been heavily pushed through media and marketing. However, consumers’ focus may be switching away from health, which they have most likely come to expect from the category, and are now looking for flavor and product innovation to keep them interested."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Drinking Habits
Preferences for Ready-to-Drink Teas
Preferences for Bagged, Loose Leaf, Single-cup Tea
Time of Day/Meal Occasions for Consuming Tea
Locations for Consuming Tea
Attitudes towards Tea
Behaviors and Attitudes towards Tea and Tea Innovation
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Canned and Bottled Tea
Brand Share – Ready-to-Drink Refrigerated Tea
Brand Share – Bagged, Loose, Single-cup Tea
Brand Share – Instant Tea
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
27th August 2015
“The RTD category is growing, and coffeehouse-style RTD teas are creating new BFY drink options and flavors, while hitting on popular consumer trends. Argo Tea is the latest brand appealing to tea’s nutritional benefits and evolving its flavor profile with new Teappuccios.” 
31st March 2015
"Consumers constantly seek healthier alternatives to their favorite beverages. They are looking for hydrating, nutritional drinks that hit on natural and organic preferences. Inko's ready-to-drink white teas look to meet these trends, relaunching its products with a new organic, non-GMO formula.
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Is tea losing its health appeal?
