Household Paper Products - US - February 2014
Household Paper Products - US - February 2014

“In spite of low overall sales growth and universal household penetration, the household paper market holds opportunities for brands that emphasize quality and performance and that explore ideas that make it easier for consumers to use paper products in a wider array of occasions. At the same time, sustainability is poised to become a more important issue in the category, presenting marketers with a new set of issues and opportunities.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Usage of Paper Products
Personal Use of Paper Products
Paper Product Shopping Behaviors
Attribute Importance
Household Paper Product Preferences
Interest in Household Paper Product Concepts
Attitudes toward Sustainability and Household Paper Products
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Toilet Tissue
Brand Share – Paper Towels
Brand Share – Facial Tissue
Brand Share – Paper Napkins
Brand Share – Flushable Wet Wipes
Brand Share – Hand/Face Moist Towelettes
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations