Sports and Energy Drinks - China - July 2014
Sports and Energy Drinks - China - July 2014

To sustain the growth, brands need to go beyond using vitamin enriched drinks as the only way to convey a healthy image for sports and energy drinks. Consumers’ concern over negative ingredients suggests there is potential demand for more products with natural ingredients, reduced calorie and are free from additives.

- Eileen Ngieng, Senior Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Frequency of Consumption
The Consumer – Reasons of Rejection
The Consumer – Consumption Occasions
The Consumer – Purchase Locations
The Consumer – Key Purchasing Factors
The Consumer – Attitudes towards Sports and Energy Drinks

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency of Consumption
Appendix – Reasons of Rejection
Appendix – Consumption Occasions
Appendix – Purchase Location
Appendix – Key Purchasing Factors
Appendix – Attitudes towards Sports and Energy Drinks