OTC Pediatrics - US - March 2014
OTC Pediatrics - US - March 2014

“After a series of product recalls, the OTC pediatrics market appears to have fully recovered. However, the market faces a few challenges to growth, including a declining population of households with children, and an overall movement toward prevention rather than treatment. Manufacturers and retailers that can meet parents’ unique needs will be best positioned to maximize sales.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Cold, Cough, and Allergy Remedies (including Sinus and Nasal)
Segment Performance – Vitamins, Minerals, and Supplements
Segment Performance – Internal Analgesics
Segment Performance – Baby Electrolytes
Segment Performance – Miscellaneous Remedies
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of OTC Medications Purchased/Used
Usage of and Interest in Ways to Treat Ailments
Perceived Safety and Effectiveness
Attitudes toward Children’s OTC Medications
Usage of and Attitudes toward Children’s Vitamins
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Cold, Cough, and Allergy Remedies (including Sinus and Nasal)
Brand Share – Vitamins, Minerals, and Supplements
Brand Share – Internal Analgesics
Brand Share – Baby Electrolytes
Brand Share – Miscellaneous Remedies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Trade Associations