Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2008-18
- Market drivers
- Dwindling youth population
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- Figure 2: Projected changes in numbers of 15-24-year-olds in the UK, 2008-13 and 2013-18
- Changes to higher education
- Youth unemployment remains high
- Young people cut back on buying clothes
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- Figure 3: What extra money is spent on, by 16-24s, August 2012 and August 2013
- Companies, brands and innovation
- Retail competitor analysis
- Who’s innovating?
- The consumer
- Primark leads
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- Figure 4: Retailers from where clothing has been purchased in-store or online in the last 12 months, by age, September 2013
- Females and older youths show the most caution
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- Figure 5: Attitudes towards shopping for clothes, by age, September 2013
- One in seven men buy fewer branded clothes
- Young still enjoy visiting stores
- Fashion remains a top priority for 15-17-year-olds
- Three in 10 buy clothes online via mobile devices
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- Figure 6: Attitudes towards buying clothes online, September 2013
- A quarter buy more online than a year ago
- Websites with catwalk videos
- What we think
Issues and Insights
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- Young people who have driven fashion spend are now cutting back
- The facts
- The implications
- What can young fashion retailers do to compete in an increasingly challenging youth fashion market?
- The facts
- The implications
- The store environment continues to be very important for young people
- The facts
- The implications
- What are the online opportunities in the youth fashion sector?
- Facts
- Implications
Trend Applications
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- Trend: The Nouveau Poor
- Trend: Many Mes
- Mintel futures: Access Anything, Anywhere
Market Drivers
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- Key points
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- Figure 7: All students at publicly funded higher education institutions, by mode and level of study, 2007/08-2011/12
- Declining youth population
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- Figure 8: Projected changes in numbers of 15-24-year-olds in the UK, 2008-13 and 2013-18
- Unemployment
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- Figure 9: Unemployment rate for 16-24-year-olds, by age, 2008-13
- Figure 10: Number of employed 16-24s in the UK, November 2012-July 2013
- A quarter of under-25s describe their finances as tight
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- Figure 11: How respondents describe their financial situation, by 16-24s, August 2012 and August 2013
- Young people cut back on buying clothes
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- Figure 12: What extra money is spent on, by 16-24s, August 2012 and August 2013
- Smartphone owners
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- Figure 13: Smartphone owners and using smartphones to access internet, by age, January 2013
- Social media
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Improved delivery and collections
- Brand extensions
- Value ranges
- Focus on fashion
- New technology
- Designer and celebrity collaborations
Competitive Context
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- Key points
- Total clothing and footwear market outperforms youth market
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- Figure 14: Spend on clothing and footwear by 15-24s and total spend on clothing and footwear, 2008-13
Market Size and Forecast
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- Key points
- Youth fashion market remains flat in 2013
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- Figure 15: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2008-18
- The future
- The market will grow by 10% by 2018
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- Figure 16: Estimated expenditure on clothing and footwear by 15-24s, at current prices, 2008-18
- Factors used in this forecast
Retail Competitor Analysis
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- Key points
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- Figure 17: Turnover of selected players in the youth fashion market, 2010-13, ranked by 2012 revenues
Space Allocation Summary
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- Key points
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- Figure 18: Clothing retailers, detailed space allocation estimates, clothing specialists, September 2013
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- Figure 19: Womenswear specialists, detailed space allocation estimates, September 2013
- Figure 20: Menswear specialists, detailed space allocation estimates, September 2013
Retail Product Mix
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- Figure 21: Estimated sales by product, Primark, TK Maxx, New Look, Zara, H&M, 2012-13
- Estimated sales densities
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- Figure 22: Estimated sales density by product, Primark, TK Maxx, New Look, Zara, H&M, 2012/13
- Market shares by product
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- Figure 23: Estimated Market shares by product, Primark, TK Maxx, New Look, Zara, H&M, 2012/13
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Companies and Products
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- Topshop/Topman
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- Figure 24: Key financials of Arcadia Group Limited, 2012 and 2013
- H&M
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- Figure 25: Key financials for H&M (Hennes & Mauritz), 2012 and 2013
- New Look
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- Figure 26: Key financials for New Look Group Plc, 2012 and 2013
- Primark
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- Figure 27: Key financials for Primark Stores Limited, 2011 and 2012
- River Island
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- Figure 28: Key financials for River Island Clothing Co. Limited, 2011 and 2012
- Asos
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- Figure 29: Key financials for ASOS, 2011 and 2012
- Ones to watch
- Boohoo
- Missguided
- Abercrombie & Fitch and Superdry
Brand Communication and Promotion
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- Key points
- Adspend rises in 2012 and then slows in 2013
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- Figure 30: Main monitored media advertising expenditure on fashion, 2009-13
- H&M spends the most on ad campaigns
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- Figure 31: Main monitored media advertising expenditure on fashion, by company, 2009-13
- Press and outdoor advertising are most popular
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- Figure 32: Main monitored media advertising expenditure on fashion, by media type, 2009-13
The Consumer – Where Do 15-24s Shop for Clothes?
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- Key points
- Primark leads
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- Figure 33: Retailers from which clothing has been purchased in-store or online in the last 12 months, September 2013
- Topshop attracts younger audience
- New Look draws three fifths of women
- Sports stores become fashionable
- A quarter buy clothes from supermarkets
- Retailers by age split
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- Figure 34: Retailers from where clothing has been purchased in-store or online in the last 12 months, by age, September 2013
- In-store/online breakdown
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- Figure 35: Retailers from which clothing has been purchased, by in-store versus online in the last 12 months, September 2013
- Buying online
- Repertoire of stores used
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- Figure 36: Repertoire of retailers shopped in-store in the last 12 months, September 2013
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- Figure 37: Repertoire of retailers shopped online in the last 12 months, September 2013
The Consumer – 15-24s’ Attitudes Towards Clothes Shopping
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- Key points
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- Figure 38: Attitudes towards shopping for clothes, September 2013
- Females and older youths show the most caution
- Men are spending more on fashion than women
- Men buy fewer branded clothes
- Regional divergences
- Young still enjoy visiting stores
- Attitudes by age
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- Figure 39: Attitudes towards shopping for clothes, by age, September 2013
- Fashion remains a top priority for 15-17-year-olds
- Under-25s buy less, but better quality
The Consumer – Young People’s Attitudes Towards Buying Clothes Online
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- Key points
- Three in 10 buy clothes online via mobile devices
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- Figure 40: Attitudes towards buying clothes online, September 2013
- A quarter buy more online than a year ago
- Browsing online whilst out shopping
- Online fashion advice
- Websites with catwalk videos
- Social media
Appendix – Market Size and Forecast
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- Figure 41: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2013-18
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Appendix – The Consumer – Where Do 15-24s Shop For Clothes?
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- Figure 42: Most popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
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- Figure 43: Next most popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
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- Figure 44: Other retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
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- Figure 45: Least popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
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- Figure 46: Most popular retailers shopped at in the last 12 months – Online, by demographics, September 2013
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- Figure 47: Next most popular retailers shopped at in the last 12 months – Online, by demographics, September 2013
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- Figure 48: Other retailers shopped at in the last 12 months – Online, by demographics, September 2013
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- Figure 49: Most popular retailers shopped at in the last 12 months – In-store, by demographics, September 2013
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- Figure 50: Next most popular retailers shopped at in the last 12 months – In-store, by demographics, September 2013
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- Figure 51: Other retailers shopped at in the last 12 months – In-store, by demographics, September 2013
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- Figure 52: Attitudes towards shopping for clothes, by most popular retailers shopped at in the last 12 months – In-store/online, September 2013
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- Figure 53: Attitudes towards shopping for clothes, by next most popular retailers shopped at in the last 12 months – In-store/online, September 2013
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- Figure 54: Attitudes towards shopping for clothes, by other retailers shopped at in the last 12 months – In-store/online, September 2013
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- Figure 55: Attitudes towards buying clothes online, by most popular retailers shopped in-store or online in-store in the last 12 months, September 2013
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- Figure 56: Attitudes towards buying clothes online, by next most popular retailers shopped in-store or online in-store in the last 12 months, September 2013
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- Figure 57: Attitudes towards buying clothes online, by other retailers shopped in-store or online in-store in the last 12 months, September 2013
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Appendix – The Consumer – 15-24s’ Attitudes Towards Clothes Shopping
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- Figure 58: Most popular attitudes towards shopping for clothes, by demographics, September 2013
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- Figure 59: Next most popular attitudes towards shopping for clothes, by demographics, September 2013
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- Figure 60: Attitudes towards buying clothes online, by most popular attitudes towards shopping for clothes, September 2013
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- Figure 61: Attitudes towards buying clothes online, by next most popular attitudes towards shopping for clothes, September 2013
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Appendix – The Consumer – Young People’s Attitudes Towards Buying Clothes Online
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- Figure 62: Most popular attitudes towards buying clothes online, by demographics, September 2013
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- Figure 63: Next most popular attitudes towards buying clothes online, by demographics, September 2013
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- Figure 64: Other attitudes towards buying clothes online, by demographics, September 2013
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