Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Market size and forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- Market size and forecast
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- Figure 1: Total US sales and fan chart forecast of coffee houses and donut shops, at current prices, 2008-18
- Market drivers
- Opportunities
- Menu analysis
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- Figure 2: Top 10 beverage types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
- Figure 3: Top 10 food items menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
- Consumer data
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- Figure 4: Coffee house and donut shop usage and dayparts, September 2013
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- Figure 5: Ordering methods at coffee houses and donut shops, by restaurant types, September 2013
- Figure 6: Any importance of consumer attitudes toward coffee houses and donut shops, by day parts, September 2013
- What we think
Issues and Insights
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- Lifestyle Brands: How operators can stay relevant throughout the day
- The issues
- The implications
- Brand Story: How brands can differentiate themselves
- The issues
- The implications
- Technology: How brands can utilize technology
- The issues
- The implications
Trend Applications
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- Trend: Factory Fear
- Trend: Moral Brands
- Mintel Futures: Access Anything Anywhere
Market Size and Forecast
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- Key points
- Market size and forecast
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- Figure 7: Total US sales and forecast of coffee houses and donut shops, at current prices, 2008-18
- Figure 8: Total US sales and forecast of coffee houses and donut shops, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 9: Total US sales and fan chart forecast of coffee houses and donut shops, at current prices, 2008-18
Market Drivers
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- Economic indicators
- Governmental legislation
- Gluten-free defined by government
- Cost and inflation of food items
- Coffee sourcing
- Custom roasting
Competitive Context
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- Coffee houses and donut shops
- Home brewing and grocery stores
- Convenience stores and vending machines
- Coffee houses in nontraditional venues
- Non-coffee house operators
- Teas and juices
Featured Companies
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- Starbucks
- Peet’s Coffee and Caribou Coffee
- Dunkin’ Donuts
- Psycho Donuts
Innovations and Innovators: Menu Items
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- Drink innovation
- Limited-time Offer (LTO) drinks
- Breakfast expansion
- Lunch expansion
- Limited-time Offer (LTO) foods
Innovations and Innovators – Operational
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- Better-for-you
- On-the-go
- Altruistic
Marketing Strategies
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- Overview of the brand landscape
- Mobile payment
- Mobile loyalty
- Interactive marketing
Social Media
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- Key points
- Key social media metrics
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- Figure 10: Key performance indicators, November 2013
- Market overview
- Brand usage and awareness
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- Figure 11: Brand usage and awareness of coffee house and donut shop brands, September 2013
- Interaction with brands
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- Figure 12: Interaction with coffee house and donut shop brands, September 2013
- Online conversations
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- Figure 13: Online mentions, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
- Where are people talking about coffee house and donut shop brands?
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- Figure 14: Mentions by page type, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
- What are people talking about online?
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- Figure 15: Mentions by type of conversation, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
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- Figure 16: Mentions by type of conversations surrounding selected coffee house and donut shop brands, by page type, May 12, 2013-November 10, 2013
- Brand analysis
- Starbucks
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- Figure 17: Starbucks key social media indicators, November 2013
- Dunkin’ Donuts
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- Figure 18: Dunkin’ Donuts key social media indicators, November 2013
- McDonald’s McCafe
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- Figure 19: McDonald’s McCafé key social media indicators, November 2013
- Krispy Kreme
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- Figure 20: Krispy Kreme key social media indicators, November 2013
- Caribou Coffee
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- Figure 21: Caribou Coffee key social media indicators, November 2013
- Peet’s Coffee & Tea
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- Figure 22: Peet’s Coffee & Tea key social media indicators, November 2013
Menu Analysis – Drink Offerings
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- Drink offerings overview
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- Figure 23: Top 10 beverage types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
- Coffee beverages
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- Figure 24: Top 10 coffee types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
- Tea beverages
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- Figure 25: Top 10 tea types menued at coffee houses and donut shops, by incidence, Q2 2010-Q2 2013
Menu Analysis – Drink Claims
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- Overview
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- Figure 26: Claims for drink items on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Menu item claims
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- Figure 27: Leading item claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Marketing claims
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- Figure 28: Leading marketing claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Nutritional claims
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- Figure 29: Leading nutritional claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Menu Analysis – Food Offerings
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- Food offerings overview
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- Figure 30: Top 10 food items menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
- Breakfast sandwiches
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- Figure 31: Top 5 ingredients on breakfast sandwiches on coffee house and donut shop menus, by incidence, Q3 2010-13
- Donuts
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- Figure 32: Top 5 flavors of donuts on coffee house and donut shop menus, by incidence, Q3 2010-Q2 2013
Menu Analysis – Food Claims
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- Overview
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- Figure 33: Claims for food items on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Menu item claims
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- Figure 34: Leading item claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Marketing claims
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- Figure 35: Leading marketing claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13
- Nutritional claims
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- Figure 36: Leading nutritional claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Consumer Trends Overview
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- Key points
- Three quarters visited a coffee house with breakfast being most popular
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- Figure 37: Coffee house and donut shop usage and dayparts, September 2013
- Users of independent shops dine-in, while dessert seekers order to-go
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- Figure 38: Ordering methods at coffee houses and donut shops, by day parts, September 2013
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- Figure 39: Ordering methods at coffee houses and donut shops, by restaurant types, September 2013
- Changes in behavior at coffee houses and donut shops
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- Figure 40: Changes in behavior at coffee houses and donut shops, September 2013
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- Figure 41: Changes in behavior at coffee houses and donut shops – More, by day parts, September 2013
- Consumers want healthier items, more food selections, and drive-thrus
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- Figure 42: Desired menu improvements at coffee houses and donut shops, by day parts, September 2013
- Consumers are enticed by printed coupons, BOGOs, and loyalty programs
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- Figure 43: Drivers for coffee houses and donut shops, by day parts, September 2013
- Treatment of employees and green packaging is important
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- Figure 44: Any importance of consumer attitudes toward coffee houses and donut shops, by day parts, September 2013
Consumer Trends by Gender
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- Key points
- Men use coffee houses more especially during breakfast and lunch
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- Figure 45: Coffee house and donut shop usage, by gender, September 2013
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- Figure 46: Coffee house and donut shop dayparts usage, by gender, September 2013
- Men use dine-in more than women; women use drive-thru more than men
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- Figure 47: Ordering methods at coffee houses and donut shops, by gender, September 2013
- Women are cooking at home more and choosing healthier items when out
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- Figure 48: Changes in behavior at coffee houses and donut shops – More, by gender, September 2013
- Women want healthier items while men desire more food and snack options
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- Figure 49: Desired menu improvements at coffee houses and donut shops, by gender, September 2013
- Women are enticed by deals while men are lured by mobile processes
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- Figure 50: Drivers for coffee houses and donut shops, by gender, September 2013
- Women seek value-added aspects when selecting a concept to visit
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- Figure 51: Any importance of consumer attitudes toward coffee houses and donut shops, by gender, September 2013
Consumer Trends by Age
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- Key points
- Millennials and Baby Boomers are the two key demographics to focus on
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- Figure 52: Coffee house and donut shop usage, by age, September 2013
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- Figure 53: Coffee house and donut shop dayparts usage, by age, September 2013
- Millennials typically order to-go or delivery, showing on-the-go behavior
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- Figure 54: Ordering methods at coffee houses and donut shops, by age, September 2013
- Millennials try new items, while Boomers increase at-home consumption
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- Figure 55: Changes in behavior at coffee houses and donut shops – More, by age, September 2013
- Millennials seek comfort, beverages, snacks, desserts, and entertainment
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- Figure 56: Desired menu improvements at coffee houses and donut shops, by age, September 2013
- Millennials like points programs and LTOs; Boomers use printed coupons
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- Figure 57: Drivers for coffee houses and donut shops, by age, September 2013
- Millennials desire value-added aspects in food and operational initiatives
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- Figure 58: Any importance of consumer attitudes toward coffee houses and donut shops, by age, September 2013
Consumer Trends by Income
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- Key points
- Income determines usage and selection of restaurant type
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- Figure 59: Coffee house and donut shop usage, by household income, September 2013
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- Figure 60: Coffee house and donut shop dayparts usage, by household income, September 2013
- Affluent consumers are more likely than any other group to order take-out
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- Figure 61: Ordering methods at coffee houses and donut shops, by household income, September 2013
- Low income increased combo usage, while the middle class try new items
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- Figure 62: Changes in behavior at coffee houses and donut shops – More, by household income, September 2013
- Affluent consumers desire more healthful items, but not snacks
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- Figure 63: Desired menu improvements at coffee houses and donut shops, by household income, September 2013
- Low income seek daily specials, while the affluent like reward programs
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- Figure 64: Drivers for coffee houses and donut shops, by household income, September 2013
- Low income find treatment of animals and community support important
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- Figure 65: Any importance of consumer attitudes toward coffee houses and donut shops, by household income, September 2013
Consumer Trends by Race
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- Key points
- Asians have highest usage of coffee and donut chains for all dayparts
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- Figure 66: Coffee house and donut shop usage, by race, September 2013
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- Figure 67: Coffee house and donut shop dayparts usage, by race, September 2013
Consumer Trends by Hispanic Origin
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- Key points
- Hispanics have higher usage for all dayparts, especially lunch
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- Figure 68: Coffee house and donut shop usage, by Hispanic origin, September 2013
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- Figure 69: Coffee house and donut shop dayparts usage, by Hispanic origin, September 2013
- Hispanics are more likely than non-Hispanics to order dine-in
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- Figure 70: Ordering methods at coffee houses and donut shops, by Hispanic origin, September 2013
- Hispanics visit and spend more but also use fast casuals and cook at home
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- Figure 71: Changes in behavior at coffee houses and donut shops – More, by Hispanic origin, September 2013
- Hispanics seek grab-and-go items, snacks, socialization, and entertainment
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- Figure 72: Desired menu improvements at coffee houses and donut shops, by Hispanic origin, September 2013
- Hispanics are enticed by online coupons on the restaurants website
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- Figure 73: Drivers for coffee houses and donut shops, by Hispanic origin, September 2013
- Hispanics value community, the environment, and responsible practices
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- Figure 74: Any importance of consumer attitudes toward coffee houses and donut shops, by Hispanic origin, September 2013
Consumer Trends by Region
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- Key points
- Northeasterners visit fast-food coffee chains and desire more food items
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- Figure 75: Coffee house and donut shop usage, by region, September 2013
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- Figure 76: Coffee house and donut shop dayparts usage, by region, September 2013
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- Figure 77: Desired menu improvements at coffee houses and donut shops, by region, September 2013
- Midwesterners have lower usage but prefer to use drive-thrus
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- Figure 78: Ordering methods at coffee houses and donut shops, by region, September 2013
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- Figure 79: Drivers for coffee houses and donut shops, by region, September 2013
- Southerners visit donut chains and desire live entertainment
- Westerners prefer independent shops, healthy items, and support local art
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- Figure 80: Changes in behavior at coffee houses and donut shops – More, by region, September 2013
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- Figure 81: Any importance of consumer attitudes toward coffee houses and donut shops, by region, September 2013
Appendix – Other Useful Consumer Tables
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- Figure 82: Coffee house and donut shop dayparts usage, by restaurant types, September 2013
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- Figure 83: Changes in behavior at coffee houses and donut shops – More, by restaurant types, September 2013
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- Figure 84: Desired menu improvements at coffee houses and donut shops, by restaurant types, September 2013
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- Figure 85: Drivers for coffee houses and donut shops, by restaurant types, September 2013
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- Figure 86: Any importance of consumer attitudes toward coffee houses and donut shops, by restaurant types, September 2013
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- Figure 87: Ordering methods at coffee houses and donut shops, by race, September 2013
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- Figure 88: Changes in behavior at coffee houses and donut shops – More, by race, September 2013
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- Figure 89: Desired menu improvements at coffee houses and donut shops, by race, September 2013
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- Figure 90: Drivers for coffee houses and donut shops, by race, September 2013
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- Figure 91: Any importance of consumer attitudes toward coffee houses and donut shops, by race, September 2013
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- Figure 92: Coffee house and donut shop usage, by presence of children in household, September 2013
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- Figure 93: Coffee house and donut shop dayparts usage, by presence of children in household, September 2013
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- Figure 94: Ordering methods at coffee houses and donut shops, by presence of children in household, September 2013
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- Figure 95: Changes in behavior at coffee houses and donut shops – More, by presence of children in household, September 2013
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- Figure 96: Desired menu improvements at coffee houses and donut shops, by presence of children in household, September 2013
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- Figure 97: Drivers for coffee houses and donut shops, by presence of children in household, September 2013
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- Figure 98: Any importance of consumer attitudes toward coffee houses and donut shops, by presence of children in household, September 2013
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Appendix – Market Drivers
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- Consumer confidence
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- Figure 99: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Unemployment
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- Figure 100: US Unemployment Rate, by month, 2002-13
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- Figure 101: US unemployment and underemployment rates, 2007-13
- Figure 102: Number of employed civilians in U.S., in thousands, 2007-13
- Food cost pressures
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- Figure 103: Changes in USDA Food Price Indexes, 2011-14
- Obesity
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- Figure 104: American adults by weight category as determined by body mass index (BMI), 2008-October 28, 2013
- Childhood and teen obesity – highest in decades
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- Figure 105: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
- Racial, ethnic population growth
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- Figure 106: US population by race and Hispanic origin, 2008, 2013, and 2018
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- Figure 107: Households with children, by race and Hispanic origin of householder, 2012
- Shifting US demographics
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- Figure 108: US population, by age, 2008-18
- Figure 109: US households, by presence of own children, 2002-12
Appendix – Social Media
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- Brand usage or awareness
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- Figure 110: Brand usage or awareness, September 2013
- Figure 111: Starbucks usage or awareness, by demographics, September 2013
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- Figure 112: Dunkin’ Donuts usage or awareness, by demographics, September 2013
- Figure 113: Krispy Kreme Doughnuts usage or awareness, by demographics, September 2013
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- Figure 114: McDonald’s McCafé usage or awareness, by demographics, September 2013
- Figure 115: Peet’s Coffee & Tea usage or awareness, by demographics, September 2013
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- Figure 116: Caribou Coffee usage or awareness, by demographics, September 2013
- Activities done
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- Figure 117: Activities done, September 2013
- Figure 118: Starbucks – Activities done, by demographics, September 2013
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- Figure 119: Starbucks – Activities done, by demographics, September 2013
- Figure 120: Dunkin’ Donuts – Activities done, by demographics, September 2013
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- Figure 121: Krispy Kreme Doughnuts – Activities done, by demographics, September 2013
- Figure 122: McDonald’s McCafé – Activities done, by demographics, September 2013
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- Figure 123: Peet’s Coffee & Tea – Activities done, by demographics, September 2013
- Figure 124: Caribou Coffee – Activities done, by demographics, September 2013
- Online conversation
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- Figure 125: Online mentions, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
- Figure 126: Mentions by page type, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
- Figure 127: Mentions by type of conversation, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
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- Figure 128: Mentions by type of conversations surrounding selected coffee house and donut shop brands, by page type, May 12, 2013-November 10, 2013
Appendix – Trade Associations
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