Table of Contents
Introduction
-
- Key findings
Data Sources
Overview
-
- Outlook for spending on travel & tourism
-
- Figure 1: Projected spending on leisure & business travel, 2012-20
- Figure 2: Projected incoming receipts & domestic travel spending, 2012-20
- Trend in hotel capacity
-
- Figure 3: Trend in the number of hotels in 20 leading country markets worldwide, 2011-16
Branding
-
- Lean luxury
- Ruby Hotels
- Central locations, conversions and flexible layouts
- Room design
- Food & beverage is organic, healthy and local
- Human resources
- Reception and pricing
- Streamlined processes
- Social networking
- Pipeline and ownership
- Lifestyle
- Hilton tries boutique again
- Marriott’s Moxy
- Millennials targeted
- Ikea as development partner
- Pipeline
- Modular construction
- Health & fitness
- IHG’s EVEN
- All-inclusive
- Hilton
- Hyatt
Distribution
-
- Social networking – a new distribution channel?
- Role of OTAs
-
- Figure 4: The approximate proportion of Internet bookings directly to the hotel or chain’s website, 2013
- Two ways to look at OTAs
- Billboard effect
- Priceline/Booking.com & Expedia rule
- Expedia-Travelocity pact
- Booking.com has the advantage
- Booking gets better conversion ratios
- Metasearch to the fore
- TripAdvisor
- Google Hotel Finder
-
- Figure 5: Have you heard of Google Hotel Finder?, 2013
- Pay-per-click bidding
- The direct channel
- Other features
- Carlson Rezidor’s Google partnership
- The rise of mobile
-
- Figure 6: Source of hotel-related traffic, bookings, room nights & revenue by type of device, 2012 & Q1/2013
- Hotel Tonight
- Growth in Europe targeted
- Good for distressed perishable inventory
- Competitive customer service
- Social networking
- Booking on Twitter
- Powered by chat
Financing
-
- Bank financing
- No fire sales
- IPOs back in style
- Extended Stay of America
- Hilton
- Is Blackstone making money on Hilton?
-
- Figure 7: Trend in Hilton’s share price, 12 December 2013- 30 January 2014
- A rich valuation
- Why so late? Why so little?
- Other chains on the way
- La Quinta too
Service Delivery
-
- Outsourcing
- No more reception
- Getting rid of room service
- Herb N’ Kitchen
- Declining room-service revenue
-
- Figure 8: Decline in room-service revenue per room, 2007-12
- Minibars on the way out too
Technology
-
- Peninsula Hotels’ technology lab
- Technological room amenities
- Scandic offers mobile check-out
- Scandic’s new tech-inspired brand, HTL
What Next?
-
- Increased segmentation
- A countertrend to brand dominance?
- San Francisco hotels ditching brands
- Hotel Zetta’s tech-focused concept
- Radisson to lose Fisherman’s Wharf
- The millennial-focused Tommie chain
Back to top