The advent of professional rugby in 1995 has allowed the sport to become a world-class competitive sport, making money for clubs, players, sponsors and Ireland itself. However it has also highlighted the need for significant expenditure to keep Irish rugby competitive on the world stage.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Factors
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
The Supply Structure
Profitability of the Game
Rugby Marketing and the Media
The Future
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