“The Chinese outbound market is anticipated to continue to flourish despite the current slowdown in the Chinese economy. In fact the market is expected to double in size to 200 million by 2020, with North Asian destinations, including Japan and South Korea as well as Europe and the US, being the main benefactors of this seemingly relentless demand. The market is also evolving – an increasing number of Chinese are becoming ...
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Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market
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Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Tour Operators and Travel Agencies
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What is the current size of China’s outbound tourism market?
