Table of Contents
Introduction
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- Data sources
- Definitions
- VAT
- Sales per store, sales per sq m
- Other
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best - and worst - case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
- Market factors
- Companies, brands and innovation
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- Figure 2: Estimated distribution of consumer spending on clothing, by value, 2013 and 2014
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- Figure 3: Attitudes towards and usage of brands in the clothing retail sector, August 2014
- The consumer
- Where consumers buy
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- Figure 4: Retailers from which clothes are bought in-store and online, July 2014
- How people shop for clothes
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- Figure 5: How consumers shop and buy clothes for themselves, July 2014
- Reasons for shopping at a particular retailer
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- Figure 6: Reasons for shopping at a particular retailer, July 2014
- The consumer – improving the shopping experience
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- Figure 7: What would improve the shopping experience, July 2014
- The consumer – what would encourage them to buy more online
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- Figure 8: Factors that would encourage consumers to buy more clothes online, July 2014
- What we think
Issues and Insights
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- How has the clothing sector performed in 2014?
- The facts
- The implications
- Who are the winners and losers in clothing?
- The facts
- The implications
- What are the main changes in shopping behaviour?
- The facts
- The implications
- How can retailers improve the shopping experience for customers?
- The facts
- The implications
Trend Application
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- Trend: Life Hacking
- Trend: Guiding Choice
- Mintel Futures Trend: Access Anything Anywhere
Market Size and Forecast – Consumer Spending on Clothing
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- Key points
- Clothing sales to grow 4.6%
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- Figure 9: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
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- Figure 10: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2009-19
- Consumers grow spend on clothing in real terms
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- Figure 11: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
- Consumers prioritise clothing
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- Figure 12: Spending on clothing and accessories as percentage of all consumer spending, 2009-14
- Segmentation – womenswear has the largest share
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- Figure 13: Estimated distribution of spending on clothing, by sub-category, 2014 (est)
- Segmentation: value retailers
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- Figure 14: Value retailers as a proportion of the total clothing market, 2013 (est)
- Mintel’s forecast methodology
Sector Size and Forecast – The Clothing Specialist Sector
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- Key points
- Specialist sales to grow 3.5%
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- Figure 15: Best- and worst-case forecast of clothing specialists’ sector sales (incl. VAT), 2009-19
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- Figure 16: Clothing specialists’ sales (incl. VAT), 2009-19
- Specialists’ sales of clothing
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- Figure 17: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2009-14
- Specialists’ share of clothing spending falls further
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- Figure 18: Clothing specialists’ estimated share of spending on clothing, 2009-14
- Mintel’s forecast methodology
Market Environment
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- Key points
- Prices and costs: inflation slows
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- Figure 19: Global cotton prices: annual % change, January 2013-July 2014
- Figure 20: Consumer prices inflation: garments, January 2013-July 2014
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- Figure 21: Consumer prices inflation: garments, 2004-13
- Figure 22: Shop-price inflation, as measured by the BRC, July 2013-July 2014
- Affiliated categories
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- Figure 23: Consumer prices inflation: accessories and footwear, January 2013-July 2014
- Inflation versus spending growth: shoppers increase their spend
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- Figure 24: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
- An ageing population is a threat to fashion retail
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- Figure 25: Projected age structure of the UK population, 2013 and 2018
Strengths and Weaknesses
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- Strengths
- Weaknesses
Brand Research
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- Brand map
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- Figure 26: Attitudes towards and usage of brands in the clothing retail sector, August 2014
- Correspondence analysis
- Brand attitudes
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- Figure 27: Attitudes, by clothing retail brand, August 2014
- Brand personality
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- Figure 28: Clothing retail brand personality – macro image, August 2014
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- Figure 29: Clothing retail brand personality – micro image, August 2014
- Brand experience
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- Figure 30: Clothing retail brand usage, August 2014
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- Figure 31: Satisfaction with various clothing retail brands, August 2014
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- Figure 32: Consideration of clothing retail brands, August 2014
- Brand recommendation
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- Figure 33: Recommendation of selected clothing retail brands, August 2014
The Consumer – Retail Customer Profile Comparison
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- Key points
- Gender
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- Figure 34: Customer profile, by gender, July 2014
- Age
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- Figure 35: Customer profile, by age, July 2014
- Socio-economic group
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- Figure 36: Customer profile, by socio-economic group, July 2014
- State of finances
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- Figure 37: Customer profile, by financial situation, July 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Where consumers buy
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- Figure 38: Retailers from which clothes are bought in-store and online, July 2014
- Primark in the lead (again)
- Sports clothing
- Online and offline split – where consumers buy
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- Figure 39: Where consumers buy clothes, in-store and online, July 2014
- Marks & Spencer is the most popular specialist online
- Store repertoire analysis
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- Figure 40: Repertoire of retailers from which clothes are bought online, July 2014
- Who shops where in-store
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- Figure 41: Profile of in-store clothing shoppers, by age and affluence, July 2014
- Who shops where online
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- Figure 42: Profile of online clothing shoppers, by age and affluence, July 2014
The Consumer – How They Shop
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- Key points
- What we asked
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- Figure 43: How consumers shop and buy clothes for themselves, July 2014
- 45-54s shop more online
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- Figure 44: How consumers shop and buy clothes for themselves, by age, July 2014
- Young people opt to browse and buy online
- Click-and-collect grows in popularity
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- Figure 45: Profile of consumers who have ordered/reserved online and collected in-store, by gender, age and socio-economic group, July 2014
- Under-35s browse fashion on mobile devices
- Loyal shoppers
The Consumer – Reasons for Shopping at a Particular Retailer
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- Key points
- What we asked
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- Figure 46: Reasons for shopping at a particular retailer, July 2014
- 35-44s are most cost-conscious
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- Figure 47: Profile of shoppers who see quality of clothing and low price as the main reasons for shopping at a particular retailer, by age, July 2014
- Older people favour quality over price
- Women want flattering styles
- Under-35s look for retailers that sell latest fashion trends
- Young want designs that stand out
- Sizing issues
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- Figure 48: Reasons for shopping at a particular retailer, by age, July 2014
- Men look for selection of brands
The Consumer – Improving the Shopping Experience
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- Key points
- What we asked
- Women want better availability of sizes
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- Figure 49: What would improve the shopping experience, July 2014
- A third want fewer queues and nicer changing rooms
- Young want improved clothes displays
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- Figure 50: What would improve the shopping experience, by age, July 2014
- Under-35s want personalised clothes
- Parents with young kids want stylist advice
- What M&S shoppers want
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- Figure 51: What would improve the shopping experience for people who have shopped at M&S, Next, New Look and Debenhams relative to the average, July 2014
- Innovative technology
The Consumer – What Would Encourage Consumers to Buy More Online
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- Key points
- What we asked
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- Figure 52: Factors that would encourage consumers to buy more clothes online, July 2014
- Half want cheaper delivery
- Young want same/next-day delivery
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- Figure 53: Factors that would encourage consumers to buy more clothes online, by age, July 2014
- Women want better images of clothes
- Notifying shoppers of items back in stock
- Under-35s want better apps and one-click payment
Who’s Innovating?
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- Key points
- Virtual reality catwalk experience
- Luxury fashion store taps into the digital experience
- Fully enabled t-commerce advertising campaign
- Virtual wardrobe mirror
- Smart fitting room
- Emergency S.O.S. wardrobe service
- Pop-up ‘convenience’ store
- Personal shopping for men via Google+ Hangouts
Channels of Distribution
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- Key points
- Pure-plays and sports retailers gain in a strong market
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- Figure 54: Estimated distribution of consumer spending on clothing, by value, 2012-14
- Specialists losing share over the longer term
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- Figure 55: Clothing specialists’ estimated share of spending on clothing, 2009-14
- Methodological notes
Market Shares
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- Key points
- Non-specialists rival the biggest specialist retailers
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- Figure 56: Leading retailers’ shares of spending on clothing and footwear, 2011-13
- M&S in focus
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- Figure 57: Marks & Spencer’s share of spending on clothing and footwear, 2005-13
Space Allocation Summary
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- Key points
- Men, women and children
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- Figure 58: General clothing retailers, space allocation by men’s, women’s and childrenswear, October 2014
- Formal – casual
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- Figure 59: Retailers of menswear: Formal – casual space allocation, October 2014
- Figure 60: Retailers of womenswear: Formal – casual space allocation, October 2014
- Space allocations: Detailed estimates
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- Figure 61: Broad range clothing retailers, detailed space allocations, October 2014
- Figure 62: Broad range clothing retailers, detailed space allocations, October 2014 (continued)
- Figure 63: Food retailers, detailed space allocations, October 2014
- Figure 64: Womenswear specialists, detailed space allocation estimates, October 2014
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- Figure 65: Menswear specialists, detailed space allocation estimates, October 2014
Retail Product Mix
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- Key points
Leading Specialist Retailers
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- Key points
- Sales: Primark set to overtake Arcadia
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- Figure 69: Leading specialist retailers: net revenues, 2009-13
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- Figure 70: Leading 20 specialist retailers: compound annual growth in revenues, 2009-13
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- Figure 71: The top specialist retailers: projected revenues based on recent CAGRs, 2013-16
- Outlet numbers: and sales per outlet
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- Figure 72: Leading specialist retailers: Outlet numbers:, 2009-13
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- Figure 73: Leading specialist retailers: annual sales per outlet, 2009-13
- Sales area and sales densities
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- Figure 74: Leading specialist retailers: total sales area, 2009-13
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- Figure 75: Leading specialist retailers: annual sales per sq m, 2009-13
- Operating profits and margins
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- Figure 76: Leading specialist retailers: Operating profits, 2009-13
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- Figure 77: Leading specialist retailers: Operating margins, 2009-13
Leading Non-Specialist Retailers
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- Key points
- Sports retailers, grocers and department stores are big players
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- Figure 78: Leading non-specialist retailer: net clothing and footwear revenues, 2011-13
- The consumer: more than 40% shop at supermarkets
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- Figure 79: The consumer: Retailers clothes have been bought from in the past 12 months, whether online or in-store, July 2014
Online
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- Key points
- Online clothing market to reach £9 billion
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- Figure 80: Estimated online sales of clothing and footwear (incl VAT), 2011-14
- Multichannel retailers retain the lion’s share
- Market shares: store-based retailers lead
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- Figure 81: Estimated market shares of online sales of clothing and footwear, 2013
- The consumer: two thirds shop online, Amazon most popular
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- Figure 82: The consumer: Retailers clothes were bought from in the past 12 months, online, July 2014
- Website visitor numbers: M&S and Next vie for first place
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- Figure 83: Leading apparel retail websites, by unique visitor numbers, August 2014
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- Figure 84: Total unique visitor numbers: marksandspencer.com and next.co.uk, January 2013-August 2014
Retail Advertising and Promotion
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- Key points
- Adspend growth gains momentum
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- Figure 85: Main media advertising spend by leading clothing retailers, 2010-13
- Majority of advertising spend channelled through the press
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- Figure 86: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2013
- What we have seen so far in 2014
Arcadia Group
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- What we think
- Topshop
- Where next?
- Company background
- Company performance
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- Figure 87: Arcadia Group: Group financial performance, 2008/09-2013/14
- Figure 88: Arcadia Group: Outlet data, 2008/09-2012/13
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- Figure 89: Arcadia: Store portfolio, 2014
- Retail offering
Asda Group
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- What we think
- Company background
- Company performance
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- Figure 90: Asda Group Ltd: Group financial performance, 2009-2014
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- Figure 91: Asda Group Ltd: Outlet data, 2009-2013
- Retail offering
Debenhams
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- What we think
- Debenhams losing market share
- Refocusing promotional activity
- Improving multichannel offering
- Strong international performance
- New concessions enlisted
- Strategy going forward
- Company background
- Company performance
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- Figure 92: Debenhams: Group financial performance, 2008/09-2012/13
- Figure 93: Debenhams: Outlet data, 2008/09-2012/13
- Retail offering
- Product mix
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- Figure 94: Debenhams: breakdown of sales, by brand type, 2012/13
Esprit
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- What we think
- Sales continue to fall but profits stabilise and a new model is introduced
- Focus on retail
- Online to benefit from the new model
- Company performance
- UK
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- Figure 95: Esprit: Group financial performance, 2008/09-2013/14
- Figure 96: Esprit: Turnover, by segment, 2012-14
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- Figure 97: Esprit: Outlet data, 2008/09-2013/14
- Figure 98: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
- Retail offering
The Edinburgh Woollen Mill Group
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- What we think
- New store format aimed at attracting a wider demographic of customer
- Jane Norman unable to compete on the UK and Irish high street
- Rejuvenated Peacocks
- Online developments
- Snaps up intellectual property assets of Internaçionale
- Company background
- Company performance
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- Figure 99: The Edinburgh Woollen Mill Group: Group financial performance, 2008/09-2013/14
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- Figure 100: The Edinburgh Woollen Mill Group: Estimated UK outlet data, 2008/09-2013/14
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Guest-designer collaborations enhance fashion credentials
- Net new 375 stores planned for 2014
- Online shop expansion
- Broadening product range
- Taking on board ethical issues
- Company background
- Company performance
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- Figure 101: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
- Figure 102: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
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- Figure 103: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
- Retail offering
House of Fraser
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- What we think
- International franchise store expansion on the cards
- House Brands
- Ongoing online improvements and enhancements
- Plus-size clothing initiative
- New multichannel concept
- Company background
- Company performance
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- Figure 104: House of Fraser Plc: Group financial performance, 2009/10-2013/14
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- Figure 105: House of Fraser Plc: UK & Republic of Ireland outlet data, 2009/10-2013/14
- Retail offering
Grupo Inditex
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- What we think
- Prospects
- Company background
- Company performance
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- Figure 106: Grupo Inditex: Group financial performance, 2009/10-2013/14
- Figure 107: Grupo Inditex: Outlet data, 2009/10-2013/14
- Retail offering
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- Figure 108: Inditex: Sales, by brand, 2014
John Lewis (department store)
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- What we think
- Company background
- Company performance
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- Figure 109: John Lewis Plc (department store): Group financial performance, 2009/10-2013/14
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- Figure 110: John Lewis Plc (department store): Outlet data, 2009/10-2013/14
- Retail offering
Marks & Spencer
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- What we think
- A tale of two halves
- The other half
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- Figure 111: M&S: Share of UK clothing spending, 2009/10-2013/14
- Challenges
- Differentiation between the sub-brands.
- Younger customers
- Does M&S really understand what older customers want?
- Online
- Where next?
- Company background
- Company performance
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- Figure 112: Marks & Spencer: Group financial performance, 2009/10-2013/14
- Figure 113: Marks & Spencer: Outlet data, 2009/10-2013/14
- Retail offering
Matalan
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- What we think
- Taking on the high street
- Competition intensifies
- Womenswear improvements
- Company background
- Company performance
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- Figure 114: Matalan Ltd: Group financial performance, 2009/10-2013/14
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- Figure 115: Matalan Ltd: Outlet data, 2009/10-2013/14
- Retail offering
New Look Group
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- What we think
- A truly multichannel offer
- A clear plan for international expansion
- Disposal of Mim paves way for greater focus
- Company background
- Company performance
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- Figure 116: New Look Group Plc: Group financial performance, 2008/09-2013/14
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- Figure 117: New Look Group Plc: Outlet data, 2008/09-2013/14
- Figure 118: New Look Group: Directly operated European stores, March 2014
- Retail offering
Next Group
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- What we think
- In-house design
- Multichannel
- Competitors
- Prospects
- Company background
- Company performance
-
- Figure 119: Next Group: Group financial performance, 2009/10-2013/14
- Figure 120: Next Group: Outlet data, 2009/10-2013/14
- Retail offering
Otto Group (Multichannel Retail)
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- What we think
- Company background
- Company performance
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- Figure 121: Otto Group (Multichannel Retail): Group financial performance, 2009/10-2013/14
- Retail offering
Primark/Penneys
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- What we think
- Online offer remains absent
- Ownership
- Outlook
- Company background
- Company performance
-
- Figure 122: Primark/Penneys: Group financial performance, 2008/09-2013/14
- Figure 123: Primark/Penneys: Outlet data, 2008/09-2013/14
- Retail offering
River Island Clothing Co
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- What we think
- Profits fall following investments
- Global expansion accelerates
- Collaborations boost River Island’s profile
- Expanding the menswear range
- Investments in multichannel
- Company background
- Company performance
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- Figure 124: River Island Clothing Co Ltd: Group financial performance, 2008/09-2012/13
- Figure 125: River Island Clothing Co Ltd: Outlet data, 2008/09-2012/13
- Retail offering
Tesco
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- What we think
- Company background
- Company performance
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- Figure 126: Tesco: UK sales performance, 2013/14 and 2014/15
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- Figure 127: Tesco: Estimated clothing sales, 2010/11-2013/14
- Figure 128: Tesco Plc: Group financial performance, 2009/10-2013/14
- Figure 129: Tesco Plc: Outlet data, 2009/10-2013/14
- Retail offering
TJX Europe (TK Maxx)
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- What we think
- Online
- Company background
- Company performance
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- Figure 130: TJX Europe (TK Maxx): Group financial performance, 2009/10-2013/14
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- Figure 131: TJX Europe (TK Maxx): Outlet data, 2009/10-2013/14
- Retail offering
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