Table of Contents
Executive Summary
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- The market and forecast
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- Figure 1: Total UK value sales of fruit juice, juice drinks and smoothies, 2009-19
- Market factors
- Companies, brands and innovation
- PepsiCo retains top position in fruit juice
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- Figure 2: UK retail value and volume sales of fruit juice, by leading brands, 2013/14*
- Coca-Cola loses share in juice drinks
- Innocent continues to dominate smoothies
- Operators look to combat sugar concerns with low-sugar NPD
- The consumer
- Fruit juice is not a daily staple
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- Figure 3: Frequency of fruit juice, juice drinks and smoothies usage, September 2014
- Most users think fruit juices/smoothies can be part of a healthy diet
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- Figure 4: Attitudes towards fruit juice, juice drinks and smoothies, September 2014
- One in four interested in more reduced sugar juice drinks with natural sweeteners
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- Figure 5: Attitudes towards buying fruit juice, juice drinks and smoothies, September 2014
- Freezable fruit juice/juice drink/smoothie products appeal to one in four
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- Figure 6: Fruit juice, juice drinks and smoothies product enticements, September 2014
- What we think
Issues and Insights
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- Reduced sugar juice drinks offer scope to engage health-conscious consumers
- The facts
- The implications
- Interest in fruit juices/smoothies with functional benefits can add value to the market
- The facts
- The implications
- Dissatisfaction with fruit juices, juice drinks and smoothies in bars/restaurants sees low uptake
- The facts
- The implications
Trend Application
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- Interest in fruit juices/smoothies with functional benefits
- Coconut water blends offer a way to combat high-sugar image of juice
- Interest in freezing fruit juice/juice drinks/smoothies can boost ‘green’ image of brands
Market Drivers
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- Key points
- Consumers find themselves in a better financial situation in 2014
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- Figure 7: Consumers’ financial health index, January 2009-July 2014
- Orange prices stabilise in the first half of 2014
- Ongoing negative media focus on sugar content of fruit juice, juice drinks and smoothies
- Free school meals threaten usage of fruit juice, juice drinks and smoothies in packed lunches
- Slowing growth in core fruit juice and smoothies users poses challenges for the market
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- Figure 8: Trends in the age structure of the UK population, 2009-14 and 2014-19
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Lower-sugar fruit juices and juice drinks attract new launches
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- Figure 9: New product launches in the UK juice and juice drinks segment, 2010-14
- Fruit juices diluted with water look to sweeteners to deliver on taste
- Vegetable and fruit juice blends a healthier alternative to 100% fruit juice
- Operators launch reduced sugar juice drinks for children
- Coconut water with a twist – Flavoured versions enter the market
- Fortified fruit juice and juice drinks offer additional benefits
- Cold-pressed ‘raw’ juices positioned as healthier
- Flavour innovation helps to keep the market fresh
- Lime popular flavour in NPD
- Fruit juices inspired by cocktails
Market Size and Forecast
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- Key points
- Market suffers from media coverage questioning healthiness of fruit juice
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- Figure 10: Total UK volume and value sales of fruit juice, juice drinks and smoothies, 2009-19
- A weak performance expected in fruit juice, juice drinks and smoothies market
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- Figure 11: Total UK volume sales of fruit juice, juice drinks and smoothies, by segment, 2009-19
- Figure 12: Total UK value sales of fruit juice, juice drinks and smoothie, by segment, 2009-19
- Figure 13: Total UK value sales of fruit juice, juice drinks and smoothies, 2009-19
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- Figure 14: Total UK volume sales of fruit juice, juice drinks and smoothies, 2009-19
- Methodology
Segment Performance
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- Key points
- Fruit juice sales look to be set on a downward trend
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- Figure 15: Total UK value sales of fruit juice, 2009-19
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- Figure 16: Total UK volume sales of fruit juice, 2009-19
- Figure 17: UK retail volume and value sales of fruit juice, 2009-14
- Figure 18: UK on-premise volume and value sales of fruit juice, 2009-14
- Growing juice drinks market expected to gain from fruit juice
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- Figure 19: Total UK value sales of juice drinks, 2009-19
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- Figure 20: Total UK volume sales of juice drinks, 2009-19
- Figure 21: UK retail volume and value sales of juice drinks, 2009-14
- Figure 22: UK on-premise volume and value sales of juice drinks, 2009-14
- Rising prices to support value growth of smoothies, with falling volumes
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- Figure 23: Total UK value sales of smoothies, 2009-19
- Figure 24: Total UK volume sales of smoothies, 2009-19
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- Figure 25: UK retail volume and value sales of smoothies, 2009-14
- Figure 26: UK on-premise volume and value sales of smoothies, 2009-14
Market Shares
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- Key points
- Juice drinks
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- Figure 27: UK retail value and volume sales of juice drinks, by leading brands, 2012/13 and 2013/14
- Coca-Cola Company still leads the segment
- Ribena gains share under new ownership
- Robinsons leaps ahead
- Own-brand plays a modest role
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- Figure 28: UK retail value and volume sales of juice drinks, by leading manufacturers, 2012/13 and 2013/14
- Fruit juice
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- Figure 29: UK retail value and volume sales of fruit juice, by leading brands, 2012/13 and 2013/14
- PepsiCo maintains top position
- Innocent moves into cold-pressed
- Princes bucks declining trend
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- Figure 30: UK retail value and volume sales of fruit juice, by leading manufacturers, 2012/13 and 2013/14
- Smoothies
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- Figure 31: UK retail value and volume sales of smoothies, by leading brands, 2012/13 and 2013/14
- Innocent continues to dominate
- Competition heating up with nutrients
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- Figure 32: UK retail value and volume sales of smoothies, by leading manufacturers, 2012/13 and 2013/14
Companies and Products
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- Britvic
- Background
- Product range and innovation
- Recent activity and promotion
- Coca-Cola Enterprises
- Background
- Product range and innovation
- Recent activity and promotion
- Del Monte
- Background
- Product range and innovation
- PepsiCo UK & Ireland
- Background
- Product range and innovation
- Recent activity and promotion
- Princes
- Background
- Product range and innovation
- Recent activity and promotion
- Suntory
- Background
- Product range and innovation
- Recent activity and promotion
- Smoothie bar chains
- Boost Juice Bars
- Crussh Juice Bars
Brand Communication and Promotion
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- Key points
- Innocent overtook PepsiCo as the top spender in 2013
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- Figure 33: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, 2011-14
- Figure 34: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 advertisers, 2011-14
- Innocent set to remain top spender in 2014
- PepsiCo cuts back on adspend
- Ribena launches its first ‘live action’ TV ad since 2007
- Oasis turns to social media to engage with consumers
- Vimto targets mums as well as teenagers with new brand mascot
The Consumer – Usage of Fruit Juice, Juice Drinks and Smoothies
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- Key points
- Fruit juice enjoys higher usage than juice drinks and smoothies
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- Figure 35: Frequency of fruit juice, juice drinks and smoothies usage, September 2014
- Usage of freshly made fruit juices/smoothies peaks amongst Millennials
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- Figure 36: Usage of freshly made fruit juice/smoothies, September 2014
- Reduced sugar juice drinks see low usage
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- Figure 37: Usage of fruit juice, juice drinks and smoothies, by type, September 2014
The Consumer – Attitudes Towards Fruit Juice, Juice Drinks and Smoothies
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- Key points
- Most users think fruit juices/smoothies can be part of a healthy diet
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- Figure 38: Attitudes towards fruit juice, juice drinks and smoothies, September 2014
- Users deem fruit juice fit for a healthy diet, but many are confused about sugar
- Operators look to sweeteners, but natural sugars widely deemed OK
- Many users are open to water and vegetable juice to cut sugar
- A role for vegetable juices
- Water content as a selling point
- Added benefits appeal widely
- Poor image haunts fruit juice in the on-trade
The Consumer – Attitudes Towards Buying Fruit Juice, Juice Drinks and Smoothies
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- Key points
- One in four interested in more reduced sugar juice drinks made with natural sweeteners
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- Figure 39: Attitudes towards buying fruit juice, juice drinks and smoothies, September 2014
- A fifth of buyers check the sugar content on-pack prior to purchase
- While few shoppers are discount-led, brand loyalty is low
The Consumer – Fruit Juice, Juice Drinks and Smoothies Enticements
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- Key points
- Freezable fruit juice/juice drink/smoothie products appeal to one in four
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- Figure 40: Fruit juice, juice drinks and smoothies product enticements, September 2014
- Coconut water usage is low but blends interest a fifth of consumers
- One in five interested in smoothies with added protein
- Added oats/fibre appeal to one in four smoothie drinkers
- Three in 10 smoothie drinkers drawn to protein
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