Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Mintel Menu Insights
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
- Sales of full service restaurants continue to increase
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- Figure 1: Total U.S. sales and forecast of restaurants and other eating places, by segment, at current prices, 2009-19
- Market drivers
- Competitive context
- The consumer
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- Figure 2: Changes in behavior, more, compared to previous year, January 2015
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- Figure 3: Frequency of visits to full service restaurants, high users, by gender and age, January 2015
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- Figure 4: Types of full service restaurants visited, by segment, by Income, January 2015
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- Figure 5: Ways consumers order at full service restaurants, by Hispanic origin, January 2015
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- Figure 6: Types of full service restaurants visited, by segment, by Generation, January 2015
- What we think
Issues and Insights
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- How can FSRs appeal to older demographics?
- The issues
- The implications
- How can full service restaurants cater to diners who are still cost-conscious?
- The issues
- The implications
- What lessons from fast casuals can FSRs learn?
- The issues
- The implications
Trend Application
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- Trend: Immaterial World
- Trend: Prove It
- Trend: Who Needs Humans?
Market Size and Forecast
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- Key points
- Sales and forecast of US full-service restaurant sales
- Growing sales reflect a stronger economy
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- Figure 7: Total U.S. sales and forecast of full-service restaurants, at current prices, 2009-19
- Inflation-adjusted sales also show growth
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- Figure 8: Total U.S. sales and forecast of restaurants and other eating places, at inflation-adjusted prices, 2009-19
- Full-service restaurants still have larger market share than limited-service places
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- Figure 9: Total market share of restaurants and other eating places, by segment, at current prices, 2014
- Figure 10: Total U.S. sales of restaurants and other eating places, by segment, at current prices, 2012 and 2014
- Fan chart forecast
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- Figure 11: Total US sales and fan chart forecast of full-service restaurants at current prices, 2009-19
- Fan chart forecast methodology
Market Drivers
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- Key points
- Disposable income continues to rise in 2015, though slowly
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- Figure 12: Real disposable personal income, January 2007-January 2015
- Wages have not increased since 2007
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- Figure 13: Median household income, in inflation-adjusted dollars, 2003-13
- Money is tight for Millennials
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- Figure 14: Median household income, by age of householder, 2013
- Consumer confidence is uneven, and fell in February 2015
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- Figure 15: Consumer confidence index, January 2009-February 2015
Competitive Context
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- Key points
- FSRs continue improvements in menus, and service
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- Figure 16: Attitudes regarding full service restaurants, January 2015
- Consumers want more information about the foods they eat
- FSRs should focus on their expansive menu offerings to compete against fast casuals
Marketing Strategies
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- Key points
- Launching fast casual-type concepts to stay in the game
- FSRs renovate menus to offer fresh, trendier ingredients
- Using technology to create efficiencies and safety
- Moving away from discounts, though diners are resistant
- Growth in both domestic and international areas
Menu Analysis – Full Service Restaurants
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- Key points
- Conveying the uniqueness of dishes
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- Figure 17: Top 10 menu claims on full service restaurant menus, by incidence, Q4 2011-14
- Figure 18: Top 10 dishes on full service restaurant menus, by incidence, Q4 2011-14
- Top dishes menued at FSR, by segment
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- Figure 19: Top 10 menu items in casual dining restaurants, by incidence, Q4 2011-14
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- Figure 20: Top 10 menu Items on family midscale menus, by incidence, Q4 2011-14
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- Figure 21: Top 10 menu items in fine/upscale/gourmet restaurants, by incidence, Q4 2011-14
Consumer Data – Overview
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- Key points
- Consumers struggle to find significant discretionary income
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- Figure 22: Changes in behavior, more, compared to previous year, January 2015
- Budget goes further at family midscale and casual dining venues
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- Figure 23: Types of full service restaurants visited, by segment, January 2015
- Apps are popular for ordering; social media users frequent FSRs most
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- Figure 24: Types of full service restaurants visited, by segment, by mobile device ownership, January 2015
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- Figure 25: Types of full service restaurants visited, by segment, by social media usage, January 2015
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- Figure 26: Types of full service restaurants visited, by segment, by ways consumers order at full service restaurants, January 2015
Consumer Data – By Gender and Age
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- Key points
- Older men consider themselves high users of FSRs; more Boomer women than younger women say they are high users
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- Figure 27: Frequency of visits to full service restaurants, high users, by gender and age, January 2015
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- Figure 28: Types of full service restaurants visited, by segment, by gender and age, January 2015
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- Figure 29: Ways consumers order at full service restaurants, by gender and age, January 2015
- Men visit more types of FSRs, but saving is important to both genders
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- Figure 30: Types of full service restaurants visited, by segment, by gender and age, January 2015
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- Figure 31: Types of full service restaurants visited, by segment, by gender and age, January 2015
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- Figure 32: Types of full service restaurants visited, by segment, by gender and age, January 2015
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- Figure 33: Changes in behavior, compared to previous year – More, by gender and age, January 2015
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- Figure 34: Deals, discounts and programs that most appeal to consumers, by gender and age, January 2015
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- Figure 35: Deals, discounts and programs that most appeal to consumers, by gender and age, January 2015
Consumer Data – By Generation
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- Key points
- Desire for service increases with age; Boomers need attentive wait staff
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- Figure 36: Types of full service restaurants visited, by segment, by Generation, January 2015
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- Figure 37: Types of full service restaurants visited, by segment, by generation, January 2015
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- Figure 38: Types of full service restaurants visited, by segment, by generation, January 2015
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- Figure 39: Types of full service restaurants visited, by segment, by generation, January 2015
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- Figure 40: Ways consumers order at full service restaurants, by generation, January 2015
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- Figure 41: Attitudes regarding full service restaurants, by generation, January 2015
- FSRs need to work on communicating healthier, safer foods image
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- Figure 42: Attitudes regarding full service restaurants, by generation, January 2015
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- Figure 43: Attitudes regarding full service restaurants, by generation, January 2015
Consumer Data – By Income
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- Key points
- Family midscale restaurants appeal more to lower income groups
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- Figure 44: Types of full service restaurants visited, by segment, by Income, January 2015
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- Figure 45: Frequency of visits to full service restaurants, by Income, January 2015
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- Figure 46: Changes in behavior, compared to previous year – More, by Income, January 2015
- High-income groups like independent restaurants, renovated spaces and new menus
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- Figure 47: Ways consumers order at full service restaurants, by Income, January 2015
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- Figure 48: Attitudes regarding full service restaurants, by Income, January 2015
Consumer Data – By Race and Hispanics
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- Key points
- Hispanics are dining out at FSRs and LSRs more
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- Figure 49: Ways consumers order at full service restaurants, by Hispanic origin, January 2015
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- Figure 50: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
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- Figure 51: Changes in behavior, compared to previous year – More, by Hispanic origin, January 2015
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- Figure 52: Deals, discounts and programs that most appeal to consumers, by race and Hispanic origin, January 2015
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- Figure 53: Changes in behavior, compared to previous year – More, by Hispanic origin, January 2015
- Types of restaurants preferred by Hispanics
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- Figure 54: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
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- Figure 55: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
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- Figure 56: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
Consumer Data – By Parents
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- Key points
- Millennial parents continue regular dining out pattern, with children
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- Figure 57: Types of full service restaurants visited, by segment – by generation by parent status, January 2015
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- Figure 58: Types of full service restaurants visited, by segment – by generation by parent status, January 2015
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- Figure 59: Changes in behavior, compared to previous year – More - by generation by parent status, January 2015
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- Figure 60: Types of full service restaurants visited, by segment - by generation by parent status, January 2015
- Parents still value a good experience when dining out
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- Figure 61: Ways consumers order at full service restaurants, by generation by parent status, January 2015
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- Figure 62: Attitudes regarding full service restaurants, Any Agree - by presence of children in household, January 2015
Consumer Data – By Region
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- Key points
- The South prefers buffets; the West more likely to visit Mexican concepts
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- Figure 63: Types of family/midscale full service restaurants visited, by region, January 2015
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- Figure 64: Types of full service restaurants visited, by segment, by region, January 2015
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- Figure 65: Ways consumers order at full service restaurants, by region, January 2015
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- Figure 66: Types of full service restaurants visited, by segment, by region, January 2015
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- Figure 67: Types of full service restaurants visited, by segment, by region, January 2015
Consumer Data – By Area
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- Key points
- Urbanites are the most demanding of groups
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- Figure 68: Types of full service restaurants visited, by segment, by area, January 2015
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- Figure 69: Ways consumers order at full service restaurants, by area, January 2015
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- Figure 70: Attitudes regarding full service restaurants, by area, January 2015
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- Figure 71: Attitudes regarding full service restaurants, by area, January 2015
Appendix – Trade Associations
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