Bottled Water - US - December 2003
Bottled Water - US - December 2003

Other than oxygen, water is the most important substance to the human body, which is required for almost every major function in the body. Despite this fact, few Americans drink the daily eight 8-ounce servings of water recommended for good health. The most popular beverages, including soft drinks, coffee, and tea, actually contribute to dehydration. In Mintel’s exclusive consumer research, more than one in five respondents felt that they ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
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Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

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Introduction & Abbreviations
Market Size & Trends
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