Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated breakdown of total revenue for hotels, RoI, 2014
- Forecast
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- Figure 2: Indexed estimated visitor numbers and expenditure on accommodation, IoI, 2011-21
- Market factors
- Exchange rate making RoI a more affordable destination to UK consumers
- Hotel prices continue to grow in 2015
- RoI set to benefit from the marriage equality act in 2016
- ISIS threats may make travellers more wary of where they visit
- Poor Wi-Fi in hotels could prevent repeat visitors
- The consumer
- Bed and breakfast preferred over full-board or all-inclusive stays
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- Figure 3: Types of hotel stays by consumers in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- Romance a key reason for Irish hotel stays among domestic visitors
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- Figure 4: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- Wireless charging a key technology for hotels moving forward
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- Figure 5: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- What we think
Issues and Insights
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- Strong growth in hotel usage
- The facts
- The implications
- Six in ten Irish consumers have stayed in a Irish hotel in the last 12 months
- The facts
- The implications
- Romance and weddings key reasons for Irish hotel stays
- The facts
- The implications
- Strong demand for tech provisions
- The facts
- The implications
The Market – What You Need to Know
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- Accommodation revenue for Ireland grew between 2014 and 2015
- Exchange rate could help boost UK/NI visitors to RoI hotels
- Hotel prices continue to grow in 2015
- RoI set to benefit from the marriage equality act in 2016
Market Size and Forecast
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- Visitors numbers to Ireland grew between 2014 and 2015
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- Figure 6: Estimated total visitor numbers, 000s, IoI, NI and RoI, 2011-21
- Spending on accommodation improving
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- Figure 7: Estimated visitor expenditure on accommodation, IoI, RoI and NI, 2011-21
- Hotels sector sees growth between 2014 and 2015
- Revenue from foodservice more important to hotels outside of Dublin
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- Figure 8: Estimated breakdown of total revenue for hotels, RoI, 2014
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- Figure 9: Regions visited, by number of trips, out-of-state vs domestic, RoI, 2014
- Greater hotel occupancy rate in 2014 and 2015
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- Figure 10: Estimated hotel occupancy rates (%), NI and RoI, 2011-15
- Need for more rooms in both NI and RoI
Market Drivers
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- Improved strength of Sterling could help boost visits from GB
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- Figure 11: Annualised exchange rates involving Pound Sterling, the euro and the US Dollar, 2010-15
- Figure 12: Number of overseas visitors to RoI, by source, 2013-15
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- Figure 13: Number of overseas visitors to NI, by source, 2013 and 2014
- Strong improvement in NA visitors
- Hotel prices continue to grow in 2015
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- Figure 14: Consumer price index of accommodation services, RoI and UK, 2011-15
- Figure 15: Average hotel prices per room per night, by city, NI and RoI, 2012-15
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- Figure 16: Average room price of hotel, by selected European cities, 2012-15
- Nine in 10 hotels optimistic for 2016 performance
- RoI benefiting from the marriage equality act
- Impact of ISIS and terrorism on tourism
- Importance of Wi-Fi in hotels
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- Figure 17: Agreement with the statement 'Wi-Fi is a must at hotels and attractions', by gender and age, NI and RoI, May 2015
Key Players – What You Need to Know
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- Hotels launch lifestyle brands to appeal to Millennials
- Airbnb targets business travellers
- Arrive Hotel embraces technology
Who’s Innovating?
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- Hotels launch lifestyle brands to appeal to Millennials
- Airbnb targets business travellers
- Arrive Hotel embraces technology
Companies and Brands
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- Choice Hotels
- Key facts
- Recent developments
- Gresham Hotels
- Key facts
- Recent developments
- Marriott Hotels
- Key facts
- Recent developments
- Hastings Hotels
- Key facts
- Recent developments
- Hilton Hotels
- Key facts
- Recent developments
- Holiday Inn
- Key facts
- Recent developments
- Irish Court Hotels
- Key facts
- Recent developments
- Jurys Inn
- Key facts
- Recent developments
- Mooney Hotel Group
- Key facts
- Recent developments
- Premier Inn
- Key facts
- Recent developments
- Radisson Blu Ireland
- Key facts
- Recent developments
- The Doyle Collection
- Key facts
- Recent developments
- Travelodge Hotels
- Key facts
- Recent developments
The Consumer – What You Need to Know
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- Six in 10 Irish consumers have used an Irish hotel
- Romantic getaways most common reason for stay
- Wireless charging stations in rooms a key tech provision
Types of Hotel Accommodation Used
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- Bed and breakfast the preferred option among Irish hotel users
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- Figure 18: Types of hotel stays by consumers in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- Bed and breakfast stays the most common
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- Figure 19: Consumers who had a bed and breakfast stay in a hotel in NI and/or RoI ONLY in the last 12 months, by age, NI and RoI, November 2015
- Accommodation-only more likely to be used by young and heavy internet users
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- Figure 20: Consumers who had an accommodation-only stay in a hotel in NI and/or RoI ONLY in the last 12 months, by age, NI and RoI, November 2015
- Less affluent consumers less likely to have stayed in an Irish hotel
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- Figure 21: Consumers who have not stayed in a hotel in NI and/or RoI ONLY in the last 12 months, by social class, NI and RoI, November 2015
Reasons for Hotel Stay
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- Romance and weddings key motivators for hotel stay
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- Figure 22: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- A third of NI hotel visitors have taken a romantic getaway
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- Figure 23: Consumers who have visited an Irish hotel for a romantic getaway in the last 12 months, by age of children in household, NI and RoI, November 2015
- Quarter of Irish consumers have stayed in a hotel for a wedding party
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- Figure 24: Consumers who have visited an Irish hotel for a wedding party in the last 12 months, by gender, NI and RoI, November 2015
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- Figure 25: Number of marriages, NI and RoI, 2010-15
- NI consumers more likely to take a country/rural hotel break
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- Figure 26: Consumers who have visited an Irish hotel for a country/rural break in the last 12 months, by age, NI and RoI, November 2015
Types of Technology Hotel Consumers are Interested in
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- Wireless charging a key technology for hotels moving forward
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- Figure 27: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, NI and RoI, November 2015
- Wireless charging appeals more to women than men
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- Figure 28: Consumers who would find wireless charging in hotel rooms useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by gender, NI and RoI, November 2015
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- Figure 29: Number of mobile voice and data subscribers using 3G and 4G networks in RoI, Q4 2013 and Q4 2014
- Quarter of consumers would like complimentary devices
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- Figure 30: Consumers who would find complimentary technology devices provided by the hotel throughout the stay (eg headphones, tablets) useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by age, NI and RoI, November 2015
- Interactive information points desired by quarter of Irish consumers
- Self-check-in appeals to affluent consumers
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- Figure 31: Consumers who would find an app that lets you self-check-in useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by social class, NI and RoI, November 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Market size rationale
- Data sources
- Consumer data sources
- Abbreviations
Appendix – The Consumer
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- NI Toluna data
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- Figure 32: Types of hotel stays by consumers in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015
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- Figure 33: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015
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- Figure 34: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015 (continued)
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- Figure 35: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015 (continued)
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- Figure 36: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015
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- Figure 37: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015 (continued)
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- Figure 38: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, NI, November 2015 (continued)
- RoI Toluna data
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- Figure 39: Types of hotel stays by consumers in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015
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- Figure 40: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015
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- Figure 41: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015 (continued)
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- Figure 42: Reasons stated by consumers for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015 (continued)
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- Figure 43: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015
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- Figure 44: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015 (continued)
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- Figure 45: Types of technologies (if available) consumers would find most useful for a hotel stay in NI and/or RoI ONLY in the last 12 months, by demographics, RoI, November 2015 (continued)
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