Table of Contents
Executive Summary
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- America today
- America in 2016
- The people
- The economy
- The consumer
- Financial situations are “healthy”
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- Figure 1: Perceptions of financial health, 2013-16
- Consumers spending more on most categories over time
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- Figure 2: Perceived change in spending – Spending more, by category, 2013-16
- Spending on experiences and paying down debt are both priorities
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- Figure 3: Where extra money is spent, January 2016
- A thrifty mind-set prevails
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- Figure 4: Attitudes toward spending – Frugality, January 2016
- Low gas prices particularly impactful for working parents
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- Figure 5: Attitudes toward spending – Low gas prices, by key demographics, January 2016
- Household income correlated to brand loyalty
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- Figure 6: Attitudes toward spending – Loyalty to grocery brands, by household income, January 2016
- A balanced budget may be a matter of detailed tracking
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- Figure 7: Balance and behaviors – Spending, January 2016
- What it means
America Today – What Will Impact 2016
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- Election uncertainty leads to unpredictable markets
- Decelerating growth in China signals tough year ahead
- National debate around the acceptance of refugees continues
- Zika virus may constrain outbound international travel
- Weathering El Niño
America Today – The People
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- What you need to know
- US population growth expected to slow
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- Figure 8: US population in millions and annual percent change in population, 2015-25
- Accelerating growth for non-White populations
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- Figure 9: US population by race and Hispanic origin, 2011-21
- Aging US population lowers productivity and strains resources
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- Figure 10: Share of US population aged 18 or older, by age, 2011-21
- Hispanic population younger and growing faster than average
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- Figure 11: Share of total US population and US Hispanic population, by age, 2016
- Birth rate slows, but general fertility rate picks up
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- Figure 12: Annual births and fertility rate, 2003-14*
- Unmarried Americans grow in number
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- Figure 13: Married share of population, 2005-15
- Those who choose to marry, continue to wait
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- Figure 14: Median age of first marriage, by gender, 1890-2015
- Supreme Court ruling spurs same-sex weddings
America Today – The Economy
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- What you need to know
- Slow GDP growth continues in Q4 2015
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- Figure 15: GDP change from previous period, Q1 2007-Q4 2015
- GDP growth driven in-part by spending on big-ticket items
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- Figure 16: Personal saving rate, percent, monthly, seasonally adjusted annual rate, 2006-16
- Fed raises interest rates after seven years of stagnation
- Dearth of young buyers hinders housing market
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- Figure 17: US new privately owned housing starts, seasonally adjusted, in thousands, 2005-15
- Low gas prices help motorists but hurt the US energy industry
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- Figure 18: US gasoline and diesel retail prices, January 2007-January 2016
- Strength of the dollar
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- Figure 19: US/Euro foreign exchange rate, US dollars to one euro, annual, not seasonally adjusted, 2006-15
- Consumer confidence high, but wavers with market volatility
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- Figure 20: Consumer Sentiment Index, January 2007-January 2016
- Unemployment remains low, but LFP declines
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- Figure 21: Unemployment and underemployment, January 2007-January 2016
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- Figure 22: Labor force participation, January 2007-January 2016
- Disposable personal income holds steady
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- Figure 23: Disposable personal income change from previous period, January 2007-December 2015
- Median household income creeps up
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- Figure 24: Median household income, in inflation-adjusted dollars, 2004-14
- Student loan debt delays purchase of big-ticket items
America Today – The Market
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- What you need to know
- Total US consumer expenditures grow 3.9%
- Housing
- Healthcare
- Transportation
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- Figure 25: Total US value sales by category ($billions), 2015
- Figure 26: Change in US value sales by category, 2014-15
- Outlook for 2020
- Winners in the next five years
- Facing challenges in the next five years
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- Figure 27: Total US best- and worst-case forecast value sales at current prices, 2010-20
- Figure 28: Forecast growth rate of fastest and slowest growing categories, 2015-20
In-home Food
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- What you need to know
- What it means
- Steady growth leads to $581 billion in retail food sales
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- Figure 29: Total US in-home food market value, 2010-15
- In-home food to grow 16% from 2015-20
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- Figure 30: Best- and worst-case forecast value sales of in-home food, at current prices, 2010-20
- Mintel predictions
- What’s working
- Snacks continue to thrive
- Americans allow themselves to indulge
- Free-from for all
- What’s not working
- Prepared meals and sides lack appeal
- Soup sales getting cold
- Baking mixes suffer as consumers shift away from packaged foods
- What’s next
- Greater availability of natural and organic foods
- Sales move beyond the grocery store
- Private label foods no longer a trade-down
- Changing consumer spending habits
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- Figure 31: Perceived change in spend on in-home food, January 2013-16
- Key consumer findings in in-home food
Dining Out
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- What you need to know
- What it means
- Restaurant industry is projected to grow further, LSRs to lead the charge
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- Figure 32: Total US dining out market value, 2010-15
- Growth in restaurant sales to pace overall spending through 2020
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- Figure 33: Best- and worst-case forecast value sales of dining out, at current prices, 2010-20
- Mintel predictions
- What’s working
- Technology in foodservice
- Keeping it simple
- Handcrafted
- What’s not working
- Legacy brands struggle for identity
- Soda goes flat
- What’s next
- Better beverages
- Fast casuals go premium
- A quarter of consumers see themselves spending more at restaurants
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- Figure 34: Perceived change in spend on dining out, January 2013-16
- Key consumer findings in foodservice
Alcoholic Drinks (In Home)
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- What you need to know
- What it means
- Alcoholic drinks (in home) post second straight year of sales growth
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- Figure 35: Total US alcoholic drinks (in home) market value, 2010-15
- Mintel forecasts steady growth 2015-20
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- Figure 36: Best- and worst-case forecast value sales of alcoholic drinks (in home), at current prices, 2010-20
- Mintel predictions
- What’s working
- Flavor innovation engages alcoholic beverage consumers and inspires trial
- What’s not working
- Sugary, neon drinks are losing their luster
- What’s next
- Flavor innovation will continue to be a growth area
- Big brands will seek out ways to look small
- Changing consumer spending habits
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- Figure 37: Perceived change in spend on alcoholic drinks (in home), January 2013-16
- Key consumer findings in alcoholic drinks (in home)
Alcoholic Drinks (Out of Home)
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- What you need to know
- What it means
- Sales of on-premise alcohol continues to grow
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- Figure 38: Total US alcoholic drinks (out of home) market value, 2010-15
- Sales of on-premise alcohol soon to surpass $100 billion
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- Figure 39: Best- and worst-case forecast value sales of alcoholic drinks (out of home), at current prices, 2010-20
- Mintel predictions
- What’s working
- Low-alcohol cocktails offer balance
- Craft and local are mainstream
- What’s not working
- Big beer brands struggle for relevancy
- What’s next
- A new segment offers opportunity for alcohol brands
- New technologies offer benefits for both operators and consumers
- Changing consumer spending habits
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- Figure 40: Perceived change in spend on alcoholic drinks (out of home), January 2013-16
- Key consumer findings in alcoholic drinks (out of home)
- Despite consumer confidence, price remains a barrier to alcohol sales
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- Figure 41: Barriers to order alcoholic beverages at restaurants, February 2015
- Special occasions, gatherings, drink specials motivate customers to order
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- Figure 42: Drivers to order alcoholic beverages at restaurants, February 2015
Non-alcoholic Drinks
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- What you need to know
- What it means
- Non-alcoholic drinks market sees steady growth through 2015, reaching $116.4 billion
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- Figure 43: Total US retail sales and forecast of non-alcoholic drinks at current prices 2010-15
- Non-alcoholic beverage growth to continue at 3-4% per year
- CSDs and juice
- Bottled water
- Coffee and tea
- Nutritional, sport, and energy drinks
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- Figure 44: Best- and worst-case forecast for total US retail sales and forecast of non-alcoholic drinks at current prices 2010-20
- Mintel predictions
- What’s working
- Focus on health, function helps drive categories growth
- Interest in quality, sophistication creates opportunity for growth
- Convenience factor for popular categories helps drive growth
- What’s not working
- Artificial ingredients and flavors
- Environmental concerns
- What’s next
- Continuation of category cross-over
- Greater premiumization
- Health and functional benefits evolve to a new level
- Changing consumer spending habits
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- Figure 45: Perceived change in spend on non-alcoholic drinks, January 2013-16
- Key consumer findings in the non-alcoholic drinks market
Beauty and Personal Care
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- What you need to know
- What it means
- Mature BPC category experiences small but steady growth
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- Figure 46: Total US beauty and personal care market value, 2010-15
- BPC growth to remain slow and stable, tempered by online, subscription sales
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- Figure 47: Best- and worst-case forecast value sales of beauty and personal care, at current prices, 2010-20
- Mintel predictions
- What’s working
- Haircare sales benefit from healthy-hair trends, male-specific offerings
- Relaunched spray formats spur growth of deodorant sales
- What’s not working
- Fragrances impacted by women becoming apathetic toward category
- Shaving products struggle due to functional nature of segment
- What’s next
- Asian skincare trends influence mainstream BPC launches
- New formats shake up the market
- Technology becomes more integrated into products, retailing
- Changing consumer spending habits
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- Figure 48: Perceived change in spend on beauty products and toiletries, January 2013-16
- Key consumer findings in beauty and personal care
OTC and Pharmaceuticals
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- What you need to know
- What it means
- OTC healthcare market growth is steady
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- Figure 49: Total US OTC and pharmaceuticals market value, 2010-15
- Growth in the OTC healthcare market will continue, on pace with inflation
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- Figure 50: Best- and worst-case forecast value sales of OTCs and pharmaceuticals, at current prices, 2010-20
- Mintel predictions
- What’s working
- VMS growth also boosting digestive health, heart health, and sleep aid segments
- New OTC allergy products improving cold, cough, flu, and allergy segment
- Rising cost of prescription medications drive consumers to OTC options
- What’s not working
- Traditional external analgesic brands struggle among smaller natural brands
- Some sufferers choose not to treat their ailments
- What’s next
- Alternative formats appeal to a younger demographic
- Customized options
- Changing consumer spending habits
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- Figure 51: Perceived change in spend on healthcare products, January 2013-16
- Key consumer findings in OTCs and pharmaceuticals
Household Care
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- What you need to know
- What it means
- Slow growth in mature, well-established categories
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- Figure 52: Total US household care market value, 2010-15
- Premiumization offers opportunity to accelerate growth
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- Figure 53: Best- and worst-case forecast value sales of household care, at current prices, 2010-20
- Mintel predictions
- What’s working
- Single dose detergents continue to gain
- In-wash scent boosters maintain momentum
- Eco-friendly dishwashing liquid makes strong gains on small base
- Disposable wipes capitalize on quick, light-duty cleanups
- What’s not working
- Sophomore slump: Promising new products can fade in year two or three
- What’s next
- Increasing efficiency and speed in dishwashers to put detergents to the test
- Extending time between cleanings
- More concentrated laundry detergents
- Changing consumer spending habits
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- Figure 54: Perceived change in spend on household care, January 2013-16
- Key consumer findings in household care
Clothing, Footwear, and Accessories
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- What you need to know
- What it means
- Clothing and accessories market holding steady
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- Figure 55: Total US clothing, footwear, and accessories market value, 2010-15
- Moderate but steady outlook for clothing, footwear, and accessories
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- Figure 56: Best- and worst-case forecast value sales of clothing, footwear, and accessories, at current prices, 2010-20
- Mintel predictions
- What’s working
- Discount retailers thriving in the current apparel landscape
- Accessories are benefiting from an improved economy
- What’s not working
- Department stores continue to underperform relative to other channels
- The plus-size and big-and-tall markets remain underserved
- What’s next
- Augmented and virtual reality technology will disrupt the apparel industry
- Increasing expectations relative to speed and convenience of delivery
- Changing consumer spending habits
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- Figure 57: Perceived change in spend on clothing and accessories, January 2013-16
- Key consumer findings in clothing, footwear, and accessories
Technology and Communications
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- What you need to know
- What it means
- Technology market defined by slow but steady growth
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- Figure 58: Total US technology and communications market value, 2010-15
- New wave of content and hardware to push market growth
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- Figure 59: Best- and worst-case forecast value sales of technology and communications, at current prices, 2010-20
- Mintel predictions
- What’s working
- Mobile shopping to reach $201.8 billion in sales in 2020
- Portable devices drive hardware markets
- What’s not working
- Physical media struggling amidst growth of streaming
- Traditional online advertising challenged by native advertising
- What’s next
- Smart electronics are ready to take off
- Cybersecurity threats will feel more personal
- Changing consumer spending habits
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- Figure 60: Perceived change in spend on technology and communications, January 2013-16
- Key consumer findings in technology and communications
Vacations and Tourism
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- What you need to know
- What it means
- Steady growth leads to an estimated $233 billion market
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- Figure 61: Total US vacations and tourism market value, 2010-15
- Vacations and tourism growth to continue at 3-4% per year
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- Figure 62: Best- and worst-case forecast value sales of vacations and tourism, at current prices, 2010-20
- Mintel predictions
- What’s working
- Airlines shift focus to service
- Cruises implement “pricing integrity” policies
- Rental car market finding new ways to court travelers
- What’s not working
- Zika concerns may keep Americans from traveling overseas
- Americans hesitant to take vacation days
- What’s next
- Personalization will boost up-selling opportunities for airlines
- Virtual reality lends itself to theme park attractions
- Impact travel satisfies a desire to make a difference
- Changing consumer spending habits
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- Figure 63: Perceived change in spend on vacations, January 2013-16
- Key consumer findings in the vacation and tourism
Leisure and Entertainment
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- What you need to know
- What it means
- A stronger economy boosts leisure and entertainment spending
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- Figure 64: Total US leisure and entertainment market value, 2010-15
- Spending forecast to increase, though outpaced by total market growth
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- Figure 65: Best- and worst-case forecast value sales of leisure and entertainment, at current prices, 2010-20
- Mintel predictions
- What’s working
- Access to TV and movies anytime, anywhere
- Equipment, toys, and games see a stronger market
- What’s not working
- Cable TV struggles as consumers cut the cord
- Traditional crafts lose favor
- What’s next
- Virtual reality leads to actual entertainment
- Limiting limitless options
- Play like an adult
- Making new friends
- Changing consumer spending habits
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- Figure 66: Perceived change in spend on leisure and entertainment, January 2013-16
- Key consumer findings in leisure and entertainment
Home and Garden
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- What you need to know
- What it means
- Home and garden spending maintains modest, steady growth
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- Figure 67: Total US home and garden market value, 2010-15
- Home and garden to experience modest gains in improving economy
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- Figure 68: Best- and worst-case forecast value sales of home and garden, at current prices, 2010-20
- Mintel predictions
- What’s working
- Small kitchen appliances focus on healthy living
- Improving economy and product efficiency lifts major appliances
- Bed and bath linens experience growth
- What’s not working
- Smaller specialty retailers face challenges
- Juicers and deep fryers struggle
- What’s next
- Technology enhances, simplifies shopping experience
- Smart-home solutions positioned for growth
- Changing consumer spending habits
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- Figure 69: Perceived change in spend on home and garden, January 2013-16
- Key consumer findings in home and garden
Transportation
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- What you need to know
- What it means
- Market growth slowing down
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- Figure 70: Total US transportation market value, 2010-15
- Conservative growth forecast for the next five years
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- Figure 71: Best- and worst-case forecast value sales of transportation, at current prices, 2010-20
- Mintel predictions
- What’s working
- Crossover SUVs are becoming more popular
- What’s not working
- Hybrid and electric cars are not as successful as anticipated
- What’s next
- Innovation will continue to impact growth in the automotive industry
- Changing consumer spending habits
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- Figure 72: Perceived change in spend on transportation, January 2015-16
- Key consumer findings in transportation
Personal Finance
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- What you need to know
- What it means
- Expenditures are up, but bank revenue was flat
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- Figure 73: Total US personal finance market value, 2010-15
- Continued growth expected, but perhaps slowed by rising interest rates
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- Figure 74: Best- and worst-case forecast value sales of personal finance, at current prices, 2010-20
- Mintel predictions
- What’s working
- P2P lenders find a growing customer base
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- Figure 75: Attitudes toward peer-to-peer lending, by generation, December 2015
- What’s not working
- Disconnect between expectations and reality
- What’s next
- More mobile apps for insurance
- Key consumer findings in personal finance
Housing
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- What you need to know
- What it means
- Housing expenditures continue to climb
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- Figure 76: Total US housing market value, 2010-15
- Future expenditures depend in part on interest rates
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- Figure 77: Best- and worst-case forecast value sales of housing, at current prices, 2010-20
- Mintel predictions
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- Figure 78: Average 30-year fixed mortgage rates, 2007-15
- What’s working
- Rental market is likely to continue strong
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- Figure 79: Median house prices and rents, 2004-14
- Mortgage delinquencies are decreasing
- What’s not working
- Mortgage rates are rising
- Home ownership is declining
- What’s next
- Singles are just as interested in purchasing a home as are married couples
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- Figure 80: Home ownership/plans to purchase a home, by marital status, May 2015
- Online mortgage lenders are making strides
- Online functionality and mobile apps will be increasingly important
- Key consumer findings in housing
Healthcare
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- What you need to know
- What it means
- Healthcare spending slows following Affordable Care Act
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- Figure 81: Total US healthcare market value, 2010-15
- Forecast for steady, slower growth in healthcare spending
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- Figure 82: Best- and worst-case forecast value sales of healthcare, at current prices, 2010-20
- Mintel predictions
- What’s working
- Affordable Care Act boosts health insurance coverage in the US
- Contacts segment boosts optical goods market, daily contacts drive sales
- What’s not working
- Data breaches a cause for concern
- Multistep cleaning routines deter sales of complex contact solutions
- What’s next
- ACA expansion to continue – Americans will have more choices for coverage
- Customization, quality customer service leads to satisfaction and trust
- Encouraging more frequent eye exams
- Changing consumer spending habits
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- Figure 83: Healthcare spending, March 2015
- Key consumer findings in the healthcare and vision market
Miscellaneous
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- What you need to know
- What it means
- Miscellaneous accounts for $776 billion, grows more slowly 2010-15
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- Figure 84: Total US miscellaneous market value, 2010-15
- Slightly accelerated growth forecast through 2020
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- Figure 85: Best- and worst-case forecast value sales of miscellaneous, at current prices, 2010-20
- Mintel predictions
- What’s working
- Alternatives to the traditional route in higher education
- Pet services thriving
- Taking a stance on tobacco – potentially at the expense of the bottom line
- What’s not working
- Smaller institutions in higher education struggle
- What’s next
- Pet services to make house calls
- Original content to boost streaming services
- Changing consumer spending habits
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- Figure 86: Spending versus saving and having extra money, January 2013-16
- Key consumer findings in miscellaneous
The Consumer – What You Need To Know
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- Consumers balance fiscal responsibility and personal satisfaction
- Grocery brands should continue to invest in brand equity, premiumization
- For many, deal-seeking behaviors continue to prevail
- Consumers are seeking balance in finance, and other aspects of their life
The Consumer – How Extra Money is Spent
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- A growing share of consumers are optimistic about their finances
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- Figure 87: Perceptions of financial health, 2013-16
- Most consumers spending more or the same in all categories
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- Figure 88: Perceived change in spending, by category, January 2016
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- Figure 89: Food sales at home and away from home, January 2003-December 2015
- Consumers perceive an increasing YOY spend on dining out
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- Figure 90: Perceived change in spending – Spent more, by category, 2013-16
- Consumers balance spending and saving their extra money
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- Figure 91: Where extra money is spent, January 2016
- Women spend on others; men more likely to invest
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- Figure 92: Where extra money is spent – Select items, by gender, January 2016
- 25-44s paying off debt and investing, but less likely to save
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- Figure 93: Where extra money is spent – Select items, by age, January 2016
- Black consumers more likely paying down debt
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- Figure 94: Where extra money is spent – Select items, by race, January 2016
- Impulse shoppers less likely to save
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- Figure 95: Where extra money is spent – Select items, by browsing behavior, January 2016
The Consumer – Attitudes toward Spending
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- Brand and perceptions of quality boost willingness to pay
- A large majority of shoppers are seeking deals
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- Figure 96: Attitudes toward spending – Price and brand, January 2016
- Younger generations less likely to invest in quality
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- Figure 97: Attitudes toward spending – Brand, by generation, January 2016
- Loyalty correlated with household income
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- Figure 98: Attitudes toward spending – Brand, by income, January 2016
- Regular small treats and occasional big rewards both important
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- Figure 99: Attitudes toward spending – Restraint, January 2016
- Financial security may influence consumer rewards
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- Figure 100: Attitudes toward spending – Restraint, by household income, employment status, education, January 2016
The Consumer – Finding Financial Balance
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- Consumers continue spending with caution
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- Figure 101: Attitudes toward spending – Frugality, January 2016
- All income groups looking to save
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- Figure 102: Attitudes toward spending – Frugality, by household income, January 2016
- Free shipping can drive online purchasing
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- Figure 103: Attitudes toward spending – Browsing and online shopping, January 2016
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- Figure 104: Attitudes toward spending – Online shopping, by generation, January 2016
- Majority feel the relief from low gas prices
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- Figure 105: Attitudes toward spending – Wages and debt, January 2016
- Parents, Millennials, full-time workers feel benefits of low gas prices
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- Figure 106: Attitudes toward spending – Low gas prices, by key demographics, January 2016
The Consumer – Behaviors Leading to Balance
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- Bulk buying still relevant in some categories
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- Figure 107: Balance and behaviors – Bulk purchases, January 2016
- Dieters may take an all-or-nothing approach
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- Figure 108: Balance and behaviors - Health, January 2016
- Older Millennials more likely to splurge on the weekend
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- Figure 109: Balance and behaviors – Spending, by generation, January 2016
- Binge-watching declines with age
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- Figure 110: Balance and behaviors – Entertainment, by age, January 2016
Consumer Segmentation
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- Factors
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- Figure 111: Consumer segments – Spending behaviors, January 2016
- Segment 1: Unstructured Spendthrift (28%)
- Demographics
- Characteristics
- Opportunity
- Segment 2: Fuel Boom Beneficiary (27%)
- Demographics
- Characteristics
- Opportunity
- Segment 3: Time Saver (24%)
- Demographics
- Characteristics
- Opportunity
- Segment 4: Penny Pincher (21%)
- Demographics
- Characteristics
- Opportunity
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- Figure 112: Attitudes toward balance, any agree, by target groups, January 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Demographic Tables
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- Figure 113: Population by age, 2010-20
- Figure 114: Population by generation, 2010-20
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- Figure 115: Population by race and Hispanic origin, 2011-21
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Appendix – Category Expenditures Tables
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- Figure 116: Value sales for all markets 2010-20
- Figure 117: Total US retail sales and forecast of In-home Food at current prices 2010-20
- Figure 118: Total US retail sales and forecast of In-home Food at inflation-adjusted prices 2010-20
- Figure 119: Total US retail sales and forecast of Food Service at current prices 2010-20
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- Figure 120: Total US retail sales and forecast of Food Service at inflation-adjusted prices 2010-20
- Figure 121: Total US retail sales and forecast of Alcoholic Drinks (in-home) at current prices 2010-20
- Figure 122: Total US retail sales and forecast of Alcoholic Drinks (in-home) at inflation-adjusted prices 2010-20
- Figure 123: Total US retail sales and forecast of Alcoholic Drinks (out of home) at current prices 2010-20
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- Figure 124: Total US retail sales and forecast of Alcoholic Drinks (out of home) at inflation-adjusted prices 2010-20
- Figure 125: Total US retail sales and forecast of Non-alcoholic Drinks at current prices 2010-20
- Figure 126: Total US retail sales and forecast of Non-alcoholic Drinks at inflation-adjusted prices 2010-20
- Figure 127: Total US retail sales and forecast of Beauty and Personal Care at current prices 2010-20
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- Figure 128: Total US retail sales and forecast of Beauty and Personal Care at inflation-adjusted prices 2010-20
- Figure 129: Total US retail sales and forecast of OTC and Pharmaceuticals at current prices 2010-20
- Figure 130: Total US retail sales and forecast of OTC and Pharmaceuticals at inflation-adjusted prices 2010-20
- Figure 131: Total US retail sales and forecast of Household Care at current prices 2010-20
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- Figure 132: Total US retail sales and forecast of Household Care at inflation-adjusted prices 2010-20
- Figure 133: Total US retail sales and forecast of Clothing and Accessories at current prices 2010-20
- Figure 134: Total US retail sales and forecast of Clothing and Accessories at inflation-adjusted prices 2010-20
- Figure 135: Total US retail sales and forecast of Technology and Communications at current prices 2010-20
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- Figure 136: Total US retail sales and forecast of Technology and Communications at inflation-adjusted prices 2010-20
- Figure 137: Total US retail sales and forecast of Vacations and Tourism at current prices 2010-20
- Figure 138: Total US retail sales and forecast of Vacations and Tourism at inflation-adjusted prices 2010-20
- Figure 139: Total US retail sales and forecast of Leisure and Entertainment at current prices 2010-20
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- Figure 140: Total US retail sales and forecast of Leisure and Entertainment at inflation-adjusted prices 2010-20
- Figure 141: Total US retail sales and forecast of Home and Garden at current prices 2010-20
- Figure 142: Total US retail sales and forecast of Home and Garden at inflation-adjusted prices 2010-20
- Figure 143: Total US retail sales and forecast of Transportation at current prices 2010-20
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- Figure 144: Total US retail sales and forecast of Transportation at inflation-adjusted prices 2010-20
- Figure 145: Total US retail sales and forecast of Personal Finance at current prices 2010-20
- Figure 146: Total US retail sales and forecast of Personal Finance at inflation-adjusted prices 2010-20
- Figure 147: Total US retail sales and forecast of Housing at current prices 2010-20
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- Figure 148: Total US retail sales and forecast of Housing at inflation-adjusted prices 2010-20
- Figure 149: Total US retail sales and forecast of Healthcare at current prices 2010-20
- Figure 150: Total US retail sales and forecast of Healthcare at inflation-adjusted prices 2010-20
- Figure 151: Total US retail sales and forecast of Miscellaneous Expenditure at current prices 2010-20
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- Figure 152: Total US retail sales and forecast of Miscellaneous Expenditure at inflation-adjusted prices 2010-20
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