Table of Contents
Executive Summary
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- The issues
- Growing interest in snacking creates opportunity for portable packaging
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- Figure 1: Food product introductions, by category, 2010-16
- Just four in 10 recycle most food packaging
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- Figure 2: Packaging related behaviors, sustainability, by age, April 2016
- Top priority for packaging is keeping food fresh longer
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- Figure 3: Food packaging features, April 2016
- The opportunities
- For younger adults packaging can facilitate on-the-go snacking
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- Figure 4: Food packaging features, by age, April 2016
- Opportunity to enhance reusability
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- Figure 5: Packaging related behaviors, sustainability, by age, April 2016
- Reduction of food waste represents new sustainability platform for packaging
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- Figure 6: Attitudes toward food packaging, sustainability, and functionality, April 2016
- What it means
The Market – What You Need to Know
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- Growing interest in snacking creates opportunity for portable packaging
- New packaging gains ground as reason for new product launches
- Flexible pouches continue to gain popularity
Market Perspective
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- Growing interest in snacking creates opportunity for portable packaging
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- Figure 7: Food product introductions, by category, 2010-16
- New packaging gains ground as reason for new product launches
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- Figure 8: Food product introductions, by launch type, 2010-16
- Plastic an increasingly dominant packaging material
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- Figure 9: Food product introductions, by packaging material, 2010-16
- Flexible pouches continue to gain popularity
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- Figure 10: Food product introductions, by packaging type, 2010-16
Key Players – What You Need to Know
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- Snacking and portability drive new product innovation
- Packaged to reduce food waste
What’s Working?
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- Snacking, single-serve, and portability
- Prepared meals
- Grains and rice
- Pickles and olives
- Vegetables
- Salad dressing
- Transparent packaging builds trust
What’s Struggling?
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- Packaging innovation could help to energize private label
What’s Next?
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- Packaged to reduce food waste
The Consumer – What You Need to Know
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- Conveying taste an essential role for food packaging
- “Old-fashioned” glass gets high marks for sustainability, freshness
- Pouches seen as modern, portable
- Top priority for packaging is keeping food fresh, longer
- For younger adults packaging can facilitate on-the-go snacking
- Just four in 10 recycle most food packaging
- Opportunity to enhance reusability
- Reduction of food waste represents new sustainability platform
- Packaging design remains fundamental
Food Shopping Priorities
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- Conveying taste an essential role for food packaging
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- Figure 11: Priorities for food shopping, April 2016
- Taste a priority across age groups
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- Figure 12: Priorities for food shopping, ranked 1 or 2, by age, April 2016
Packaging Associations by Type (Correspondence Analysis)
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- “Old-fashioned” glass gets high marks for sustainability, freshness
- Pouches seen as modern, portable
- No package type by itself seen as premium
- Methodology
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- Figure 13: Correspondence analysis – Packaging associations by type, April 2016
- Figure 14: Packaging associations by type, April 2016
Interest in Food Packaging Features
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- Top priority for packaging is keeping food fresh, longer
- Other functional factors draw interest as well
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- Figure 15: Food packaging features, April 2016
- In their words: Resealability
- Older adults especially attuned to food storage and preservation
- For younger adults packaging can facilitate on-the-go snacking
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- Figure 16: Food packaging features, by age, April 2016
Label Communication Priorities
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- Younger food shoppers attuned to wider array of information
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- Figure 17: Label communication priorities, by age, April 2016
Packaging-related Behaviors
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- Just four in 10 recycle most food packaging
- Opportunity to enhance reusability
- In their words: Reusability
- Composting food packaging not common or widely understood
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- Figure 18: Packaging related behaviors, sustainability, by age, April 2016
- Code scanning
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- Figure 19: Packaging related behaviors, size, and code scanning, by age, April 2016
Attitudes toward Food Packaging
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- Reduction of food waste represents new sustainability platform
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- Figure 20: Attitudes toward food packaging, sustainability, and functionality, April 2016
- Packaging design remains fundamental
- Unique variations
- Seeing is believing
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- Figure 21: Attitudes toward food packaging, quality, and design, April 2016
Appendix: Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Terms
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