The general trend towards casual eating away from mealtimes has benefited the crisps and snacks market. Last covered in 1997, the sector has grown 2% over the last two years in the UK to just over £2 billion. The category remains very competitive with manufacturers and brands needing to innovate and advertise continually in order to maintain their positions.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
Consumer
Consumer
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The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
The Supply Structure
The Future
Forecast
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