Table of Contents
Abbreviations
Executive Summary
Introduction
Green Update
The Issues
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- Figure 1: Issues felt strongly enough about to deter respondents from buying products/services, 1990, 1994 and 1998
- Figure 2: Those with environmental, ethical or animal concerns, by demographic sub-group, November 1998
- Figure 3: Those with environmental, ethical or animal concerns, by lifestage and socio-economic group, November 1998
- Figure 4: Those not influenced by any environmental, ethical or animal issues when buying products/services, 1990, 1994 and 1998
- Figure 5: Those deterred by any environmental issue from buying products/services, 1990, 1994 and 1998
- Figure 6: Environmental issues deterring respondents from buying products/services, 1990, 1994 and 1998
- Figure 7: Environmental issues deterring respondents from buying products/services, by gender, November 1998
- Figure 8: Environmental issues deterring respondents from buying products/services, by age group, November 1998
- Figure 9: Environmental issues deterring respondents from buying products/services, by socio-economic group, November 1998
- Figure 10: Environmental issues deterring respondents from buying products/services, by newspaper readership, November 1998
- Figure 11: Environmental issues deterring respondents from buying products/services, by socio-economic group within lifestage, November 1998
- Figure 12: Environmental issues deterring respondents from buying products/services, by region, November 1998
- Figure 13: Those deterred by any ethical issue from buying products/services, 1990, 1994 and 1998
- Figure 14: Ethical issues deterring respondents from buying products/services, 1990, 1994 and 1998
- Figure 15: Ethical issues deterring respondents from buying products/services, by gender, November 1998
- Figure 16: Ethical issues deterring respondents from buying products/services, by age group, November 1998
- Figure 17: Ethical issues deterring respondents from buying products/services, by socio-economic group, November 1998
- Figure 18: Ethical issues deterring respondents from buying products/services, by socio-economic group within lifestage, November 1998
- Figure 19: Ethical issues deterring respondents from buying products/services, by newspaper readership, November 1998
- Figure 20: Those deterred by any animal rights issue from buying products/services, 1990, 1994 and 1998
- Figure 21: Animal rights issues deterring respondents from buying products/services, 1990, 1994 and 1998
- Figure 22: Animal rights issues deterring respondents from buying products/services, by gender, November 1998
- Figure 23: Animal rights issues deterring respondents from buying products/services, by age group, November 1998
- Figure 24: Animal rights issues deterring respondents from buying products/services, by socio-economic group, November 1998
- Figure 25: Animal rights issues deterring respondents from buying products/services, by newspaper readership, November 1998
- Figure 26: Animal rights issues deterring respondents from buying products/services, by socio-economic group within lifestage, November 1998
- Figure 27: Animal rights issues deterring respondents from buying products/services, by region, November 1998
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Ther Green Spectrum
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- Figure 28: Willingness to buy environmentally friendly products, 1990, 1994 and 1998
- Figure 29: Changes in the proportion of dark green consumers mentioning specific environmental concerns deterring them from purchasing, 1990-98
- Figure 30: The green spectrum, by gender, 1994 and 1998
- Figure 31: The green spectrum, by age group, 1994 and 1998
- Figure 32: The green spectrum, by socio-economic group, 1994 and 1998
- Figure 33: The green spectrum, by socio-economic group within lifestage, November 1998
- Figure 34: The green spectrum, by region, November 1998
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The Ethical Spectrum
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- Figure 35: Willingness to buy ethical products, 1990, 1994 and 1998
- Figure 36: Ethical stance, by gender, 1994 and 1998
- Figure 37: Ethical stance, by age group, 1994 and 1998
- Figure 38: Ethical stance, by socio-economic group, 1994 and 1998
- Figure 39: Ethical stance, by socio-economic group within lifestage, November 1998
- Figure 40: The Ethical spectrum, by region, November 1998
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Conscience and the Grocery Shopper 1: What Motivates Shoppers?
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- Figure 41: Attitudes to purchasing recycled household paper products, November 1998
- Figure 42: Attitudes to purchasing recycled household paper products, purchasers by demographic sub-group, November 1998
- Figure 43: Attitudes to purchasing recycled household paper products, purchasers by socio-economic group within lifestage, November 1998
- Figure 44: Attitudes to purchasing washing powders and washing-up liquids, November 1998
- Figure 45: Attitudes to purchasing washing powders and washing-up liquids, purchasers by demographic sub-group, November 1998
- Figure 46: Attitudes to purchasing washing powders and washing-up liquids, purchasers by socio-economic group within lifestage, November 1998
- Figure 47: Attitudes to buying non-factory farmed meat, November 1998
- Figure 48: Purchasers and potential purchasers of non-factory farmed meat, by demographic sub-group, November 1998
- Figure 49: Purchasers and potential purchasers of non-factory farmed meat, by socio-economic group within lifestage, November 1998
- Figure 50: Attitudes to buying free-range eggs, November 1998
- Figure 51: Purchasers and potential purchasers of free-range eggs, by demographic sub-group, November 1998
- Figure 52: Purchasers and potential purchasers of free-range eggs, by socio-economic group within lifestage, November 1998
- Figure 53: Purchasing habits, by attitude to animal rights issues, November 1998
- Figure 54: Attitudes to buying organic fruit and vegetables, November 1998
- Figure 55: Purchasers and potential purchasers of organic fruit and vegetables, by demographic sub-group, November 1998
- Figure 56: Purchasers and potential purchasers of organic fruit and vegetables, by socio-economic group within lifestage, November 1998
- Figure 57: Attitudes to genetically modified food, November 1998
- Figure 58: Food purchasing habits, by those who are worried about genetic modification, November 1998
- Figure 59: Attitudes to genetically modified food, by demographic sub-group, November 1998
- Figure 60: Attitudes to genetically modified food, by socio-economic group within lifestage, November 1998
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Conscience and the Grocery Shopper 2: The Cost of Conscience
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- Figure 61: Accepted premium for environmentally friendly/ethical food, 1990, 1994 and 1998
- Figure 62: Willingness to pay a premium for environmentally friendly/ethical food, by demographic sub-group, November 1998
- Figure 63: Willingness to pay a premium for environmentally friendly/ethical food, by socio-economic group within lifestage, November 1998
- Figure 64: Average premium willing to pay for environmentally friendly/ethical food, by demographic sub-group, 1994 and 1998
- Figure 65: Average premium willing to pay for environmentally friendly/ethical food, by lifestage within socio-economic group, November 1998
- Figure 66: Accepted premium for environmentally friendly/ethical toiletries and cosmetics, 1990, 1994 and 1998
- Figure 67: Willingness to pay a premium for environmentally friendly/ethical toiletries and cosmetics, by demographic sub-group, 1998
- Figure 68: Willingness to pay a premium for environmentally friendly/ethical toiletries and cosmetics, by socio-economic group within lifestage, November 1998
- Figure 69: Average premium willing to pay for environmentally friendly/ethical toiletries and cosmetics, by demographic sub-group, 1994 and 1998
- Figure 70: Average premium willing to pay for environmentally friendly/ethical toiletries and cosmetics, by socio-economic group within lifestage, November 1998
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Conscience and the Grocery Shopper 3: Whose Shoppers Are Greenest?
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- Figure 62: % of its egg purchasers choosing the free-range option - has a relatively high proportion of unconcerned shoppers, with nearly one in four saying they never buy their eggs free-range.
- Figure 71: Attributes considered most important to a company's overall reputation or image, April 1998
- Figure 72: Companies considered to show most concern for social and environmental issues, April 1998
- Figure 73: Shops used regularly for grocery shopping, November 1998
- Figure 74: Green profiles, by grocery outlets used regularly, November 1998
- Figure 75: Green shoppers*, by supermarket usage, 1990, 1994 and 1998
- Figure 76: Ethical profiles, by grocery outlet used regularly, November 1998
- Figure 77: Ethical shoppers, by supermarket usage, 1990, 1994 and 1998
- Figure 78: Environmental issues deterring respondents from buying products/services, by supermarket usage, November 1998
- Figure 79: Ethical issues deterring respondents from buying products/services, by supermarket usage, November 1998
- Figure 80: Animal rights issues deterring respondents from buying products/services, by supermarket usage, November 1998
- Figure 81: Those deterred by any animal rights issue from buying products/services, by supermarket usage, 1990, 1994 and 1998
- Figure 82: Attitudes to purchasing recycled household paper products, purchasers by grocery outlet usage, November 1998
- Figure 83: Attitudes to purchasing washing powders and washing-up liquids, purchasers by grocery outlet usage, November 1998
- Figure 84: Those who do not buy meat, by grocery outlet usage, November 1998
- Figure 85: Purchasers and potential purchasers of non-factory farmed meat, by grocery outlet usage, November 1998
- Figure 86: Purchasers and potential purchasers of free-range eggs, by grocery outlet usage, November 1998
- Figure 87: Purchasers and potential purchasers of organic fruit and vegetables, by grocery outlet usage, November 1998
- Figure 88: Attitudes to genetically modified food, by grocery outlet usage, November 1998
- Figure 89: Average premium willing to pay for environmentally friendly/ethical food, by supermarket usage, 1994 and 1998
- Figure 90: Average premium willing to pay for environmentally friendly/ethical toiletries and cosmetics, by supermarket usage, 1994 and 1998
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The Future
Appendix
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- Figure 91: Demographic profile for Tesco, Sainsbury's, Asda, and Kwik Save, November 1998
- Figure 92: Demographic profile for Safeway, Marks & Spencer and Co-op, November 1998
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