Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Trends in the number, size and composition of UK households, 1993-2000
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Market Size and Trends
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- Figure 2: UK retail sales of household paper products, 1993-98
- Figure 3: Retail sales of household paper products, by type, 1994-98
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Market Segmentation
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- Figure 4: Retail sales of toilet tissue, 1993-98
- Figure 5: Retail sales of facial tissue, 1993-98
- Figure 6: Retail sales of facial tissue, by type, 1994-98
- Figure 7: Retail sales of kitchen towels, 1993-98
- Figure 8: Indexed constant value sales of household paper products, by type, 1993-98
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Company Performance and Strategy
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- Figure 9: Brand shares of toilet tissue, 1994-98
- Figure 10: Brand shares of facial tissue, 1994-98
- Figure 11: Brand shares of kitchen towels, 1994-98
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Advertising and Promotion
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- Figure 12: Main monitored media advertising expenditure on household paper products, 1994-98
- Figure 13: Main monitored media advertising expenditure on household paper products, percentage of sales, by category, 1994-98
- Figure 14: Main monitored media advertising expenditure on toilet tissue, by major advertisers, 1998*
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Distribution
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- Figure 15: Retail distribution of toilet tissue and kitchen towels, 1994-98
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The Consumer
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- Figure 16: Use of household paper products, by type, 1990-98
- Figure 17: Weight of usage of toilet tissue, by demographic sub-group, 1998
- Figure 18: Weight of usage of kitchen towels, by demographic sub-group, 1998
- Figure 19: Weight of usage of facial tissue, by demographic sub-group, 1998
- Figure 20: Attributes looked for when buying toilet paper, November 1998
- Figure 21: Selected popular attributes looked for when buying toilet paper, by demographic sub-group, November 1998
- Figure 22: Selected popular attributes looked for when buying toilet paper, by Mintel's Special Groups and ACORN categories, November 1998
- Figure 23: Perceived confusion in the toilet paper market, by demographic sub-group, November 1998
- Figure 24: Perceived confusion in the toilet paper market, by Mintel's Special Groups, November 1998
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The Future
Forecast
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- Figure 25: Forecast of the UK household paper products market, 1998-2003
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