Table of Contents
Overview
-
- What you need to know
- Products covered in this report
Executive Summary
-
- The market
- Spending steps up a gear
-
- Figure 1: Forecast of consumer expenditure* on retail** gambling, 2011/12-2021/22
- Numbers come up again for lotteries and gaming machines
-
- Figure 2: Consumer expenditure on retail gambling, by segment, 2015/16
- Companies and brands
- Venue numbers extend their losing streak
-
- Figure 3: Change in licensed gambling premises numbers, by activity, 2016-17
- Lotteries lead on adspend
-
- Figure 4: Retail gambling operators’ above-the line, online display and direct mail advertising expenditure, 2016
- The consumer
- Younger demographics primed to play
-
- Figure 5: Participation in gambling activities, March 2015-March 2017
- Bingo and gaming machines buck online trend
-
- Figure 6: Methods of gambling, March 2017
- Gamblers wary of machine risks
-
- Figure 7: Attitudes towards gaming machines, March 2017
- Problem gambling ball lands in industry’s court
-
- Figure 8: Attitudes towards problem gambling, March 2017
- What we think
Issues and Insights
-
- Quick wins for younger gamblers
- The facts
- The implications
- Putting the game in gaming machines
- The facts
- The implications
The Market – What You Need to Know
-
- Gamblers step up spending
- Numbers keep coming up for lotteries and gaming machines
- More losses across the estate
- Gaming machines review hits ‘hold’
Market Size and Forecast
-
- Spending bursts through £9 billion barrier
-
- Figure 9: Consumer expenditure* on retail** gambling, 2011/12-2021/22
- Forecast
-
- Figure 10: Forecast of consumer expenditure on retail gambling, 2011/12-2021/22
- Forecast methodology
Market Segmentation
-
- Lotteries and gaming machines remain top tips for growth
-
- Figure 11: Consumer expenditure on retail gambling, by segment, 2011/12-2015/16
- Lottery price rises stem draw sales decline
-
- Figure 12: Lottery game sales, by segment, 2011/12-2015/16
- Machines keep paying out for operators
-
- Figure 13: Consumer expenditure (GGY) on gaming machines, 2011/12-2015/16
- Football growth masks racing’s decline
-
- Figure 14: Consumer expenditure on betting*, 2011/12-2015/16
- Capital losses hold casino revenues back
-
- Figure 15: Consumer expenditure on casino games, 2011/12-2015/16
- Bingo games miss out on spending surge
-
- Figure 16: Consumer expenditure on bingo*, 2012-16
- End of an era for in-person pools play
-
- Figure 17: Consumer expenditure on football pools, 2011/12-2015/16
Market Drivers
-
- Venues’ losing streak continues
-
- Figure 18: Licensed gambling premises, by activity, 2013-16
- Economic outlook favours higher rollers
-
- Figure 19: Individuals’ assessment of their current financial situation, January 2017
- Divergence before convergence to achieve omnichannel goal?
-
- Figure 20: Gambling market revenues (GGY), by product and channel, 2015/16
- Finding opportunity in mobile threat
-
- Figure 21: Location of online gambling, by age, 2016
- Problem gambling debate stays on the high street
-
- Figure 22: Gambling locations used* by clients of the GamCare problem gambling service, 2015/16
Regulatory and Legislative Change
-
- General election halts triennial review
-
- Figure 23: Gaming machine stake and prize limits, May 2017
- Lottery betting decision draws near
Companies and Brands – What You Need to Know
-
- M&A activity creates new market leaders
- A new sense of place for society lotteries
- Adspend up again
- Ladbrokes Coral makes cross-channel gains
Market Share
-
- National Lottery regains share
-
- Figure 24: UK lottery sales, by operator share, 2015/16
- Merger makes a new market leader
-
- Figure 25: Leading UK betting shop operators, by number of venues, November 2016
- Major casino operators hold winning edge
-
- Figure 26: Leading UK casino operators, by number of venues, February 2017
- Top two tighten their grip
-
- Figure 27: Leading UK bingo club operators, by number of venues, February 2017
- Arcades business now a two-horse race
-
- Figure 28: UK adult gaming centres, by operator, May 2017
Launch Activity and Innovation
-
- Lotteries’ charity begins at home
- Pools join queue at the counter
- North goes large on casinos
- New bingo format stalled by planners
- New machines slot into the omnichannel picture
- Terminals serve up new insights
Advertising and Marketing Activity
-
- Lottery keeps digging deep
-
- Figure 29: Retail gambling operators’ above-the line, online display and direct mail advertising expenditure, 2014-16
- Nielsen Ad Intel coverage
Company Profiles
-
- Camelot UK Lotteries
-
- Figure 30: Camelot UK Lotteries Limited key financials, 2014/15-2015/16
- Ladbrokes Coral
-
- Figure 31: Ladbrokes Coral key financials, 2015-16
- Gala Bingo
-
- Figure 32: Gala Bingo KPIs, 2014 and 2015
- Rank Group
-
- Figure 33: Rank group key financials, 2014/15-2015/16
- Novomatic UK
-
- Figure 34: Novomatic revenues from UK operations, 2015-16
- Sportech
-
- Figure 35: The Football Pools key financials, 2015-16
The Consumer – What You Need to Know
-
- Lottery downturn levels off
- Bingo and gaming machines buck online trend
- Gamblers wary of machine risks
- Industry told to clean its own house
Gambling Activities
-
- Lottery takes just a one-off hit
-
- Figure 36: Participation in gambling activities, March 2015-March 2017
- Lotteries model can bring young people back into the game
-
- Figure 37: Interest in future participation in gambling activities, March 2017
Methods of Gambling
-
- High street migration slows for betting shops
-
- Figure 38: Methods of gambling, March 2017
- Bingo and gaming machines buck the online trend
-
- Figure 39: Methods of playing bingo and gaming machines/online slots, April 2016-March 2017
Attitudes towards Gaming Machines
-
- Start the fun to help gamblers take back control
-
- Figure 40: Attitudes towards gaming machines, March 2017
- Could appetite for equality put high stakes at risk?
-
- Figure 41: Agreement with the statement ‘gaming machines should cost the same to play in all gambling venues’, by age, March 2017
Attitudes towards Problem Gambling
-
- Ball still firmly in operators’ court
-
- Figure 42: Attitudes towards problem gambling, March 2017
- Support for gamblers stays under the public radar
-
- Figure 43: Agreement with the statement ‘I think there is a lot of help available for people with gambling problems’, by past-year experience of gambling, March 2017
Appendix
-
- Data sources
- Abbreviations
- Fan chart forecast
-
- Figure 44: Forecast of consumer expenditure on retail gambling, 2011/12-2021/22
Back to top