Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2013-18
- Sector size
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- Figure 2: Spain: annual % change in retail sales, 2013-18
- Inflation
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- Figure 3: Spain: consumer price inflation on personal care products and services, annual % change, 2013-18
- Channels of distribution
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- Figure 4: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
- Companies and brands
- Leading players
- Market shares
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- Figure 5: Spain: leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2017/18
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 6: Spain: beauty and personal care products purchased, October 2018
- Online and in-store shopping for beauty and personal care products
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- Figure 7: Spain: in-store and online buyers of beauty and personal care products, October 2018
- Where beauty and personal care products are purchased
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- Figure 8: Spain: where beauty and personal care products were purchased, October 2018
- Attitudes to shopping for beauty and personal care products
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- Figure 9: Spain: attitudes to shopping for beauty and personal care products, October 2018
- What we think
Issues and Insights
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- Shoppers showing more interest in environmental and ethical issues
- The facts
- The implications
- The opportunity to consolidate the role of physical stores
- The facts
- The implications
The Market – What You Need to Know
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- Personal care spending growing at above-average rate
- Fragrances is biggest and fastest-growing sector
- Specialist retailers see modest sales growth
- Inflation has limited impact on beauty
- Specialists battling hypermarkets/supermarkets
Consumer Spending
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- Personal care spending growing at above-average rate
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- Figure 10: Spain: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
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- Figure 11: Spain: main beauty and personal care markets, spending (incl. VAT), 2013-18
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- Figure 12: Spain: main beauty and personal care markets, forecast spending (incl. VAT), 2019-22
Sector Size and Forecast
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- Figure 13: Spain: health & beauty specialists, sales, excl. VAT, 2014-18
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- Figure 14: Spain: health & beauty retailers, forecast sales, excl. VAT, 2019-23
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Inflation
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- Figure 15: Spain: consumer prices of personal care items, annual % change, 2013-18
- Figure 16: Spain: consumer price inflation on personal care products and services, annual % change, January 2017-November 2018
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Channels of Distribution
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- Figure 17: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
- Figure 18: Spain: estimated distribution of spending on beauty and personal care products by channel, 2015-17
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Companies and Brands – What You Need to Know
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- Industry takes stock after frenetic period of consolidation
- Market leader Clarel under pressure and up for sale
- Competition intensifies
- Online sales still relatively undeveloped
Leading Players
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- Industry takes stock after frenetic period of consolidation
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- Figure 19: Spain: leading beauty and personal care specialists, sales, 2014/15-2017/18
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- Figure 20: Spain: leading beauty and personal care specialists, outlets, 2014/15-2017/18
- Figure 21: Spain: leading beauty specialists, sales per outlet, 2015/16-2017/18
Market Shares
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- Figure 22: Spain: leading specialists’ shares of all cosmetics and perfumery specialists' sales, 2014/15-2017/18
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Online
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- Online activity
- Shopping online
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- Figure 23: Spain: online purchases in the last 12 months in key sectors, 2008-18
- Online sales
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- Figure 24: Spain: estimated online sales by product category, 2017
- Leading online players
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- Figure 25: Spain: beauty retailers: transactional websites, January 2019
The Consumer – What You Need to Know
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- Older women are important buyers
- Just a quarter buy online
- Supermarkets/hypermarkets are the most popular places to buy
- Environmental and ethical concerns coming to the fore
Beauty and Personal Care Products Purchased
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- Beauty and personal care products have almost universal purchasing
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- Figure 26: Spain: beauty and personal care products purchased in the last 12 months, October 2018
- Fragrances/aftershaves most likely to be bought by men
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- Figure 27: Spain: beauty and personal care products purchased in the last 12 months, by gender, October 2018
- Older women are important buyers of beauty and personal care products
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- Figure 28: Spain: beauty and personal care products purchased, by age group, October 2018
Online and In-store Shopping for Beauty and Personal Care Products
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- Little change in online shopper numbers
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- Figure 29: Spain: in-store and online buyers of beauty and personal care products, October 2018
- Women are bigger online shoppers
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- Figure 30: Spain: in-store and online buyers of beauty and personal care products, by gender, October 2018
- Family drives online purchasing
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- Figure 31: Spain: in-store and online buyers of beauty and personal care products, by age group, October 2018
- Online sales in some segments being boosted by tutorials
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- Figure 32: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, October 2018
Where Beauty and Personal Care Products are Purchased
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- Supermarkets/hypermarkets are the dominant source of purchase
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- Figure 33: Spain: where beauty and personal care products were purchased, October 2018
- Primor’s appeal is with younger customers
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- Figure 34: Spain: where beauty and personal care products were purchased, by age and income, October 2018
- Where people shopped and what they bought
- Products and specialists
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- Figure 35: Spain: BPC products purchased by retailer used, deviation from average: specialists, October 2018
- Figure 36: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, October 2018
Attitudes to Shopping for Beauty and Personal Care Products
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- Environmental and ethical concerns coming to the fore
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- Figure 37: Spain: attitudes to buying beauty and personal care products, October 2018
- Interest in ethical production and natural ingredients is broadly spread
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- Figure 38: Spain: attitudes to buying beauty and personal care products, by age group, October 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
AS Watson
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- What we think
- Diverse collection of businesses
- Recent focus on service and online
- Marionnaud a poor fit for AS Watson structure
- Where next?
- Company background
- Company performance
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- Figure 39: AS Watson (Europe): group financial performance, 2013-17
- Figure 40: AS Watson (Europe): outlet data, 2013-17
- Retail offering
- Rossmann
- Kruidvat and Superdrug
- Savers and Prijsmepper
- Other businesses
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- Figure 41: AS Watson Europe, operating companies, 2017
Clarel
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- What we think
- Dia wants to sell Clarel
- Overstored?
- Company background
- Company performance
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- Figure 42: Clarel, gross sales, 2013-17
- Figure 43: Clarel: outlet data, 2013-17
- Retail offering
Douglas Group
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- What we think
- New CEO’s bold new strategy to rejuvenate and reposition the brand more upmarket
- Modernising bricks-and-mortar stores
- Website enhancements help grow online sales
- Innovative and exclusive product mix
- High value of Beauty Card members
- Company background
- Company performance
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- Figure 44: Douglas Group: group sales performance, 2013/14-2017/18
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- Figure 45: Douglas Group: estimated outlet data, 2013/14-2017/18
- Retail offering
Kiko Milano
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- What we think
- Hits the buffers in key markets including US, UK and Germany
- Injection of capital will allow it to retarget its expansion
- Online offers wide international coverage but some stores will be necessary
- Company background
- Company performance
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- Figure 46: Kiko Milano: group financial performance, 2013-17
- Figure 47: Kiko Milano: outlet data, 2013-17
- Retail offering
Sephora
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- What we think
- Continuous product launches help drive success
- Pursuing new expansion in Germany and Russia
- Use of technology and service drives store appeal
- Company background
- Company performance
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- Figure 48: Sephora: group financial performance, 2013-17
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- Figure 49: Sephora: outlet data, 2013-17
- Retail offering
Yves Rocher
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- What we think
- Focused on creating a more immersive in-store experience
- Creative pop-up store and bespoke off-site experiences
- Acquisition to boost market penetration outside the euro area
- Alternative packaging breakthrough to reduce ecological footprint
- Company background
- Company performance
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- Figure 50: Rocher Groupe: estimated group sales performance, 2014-18
- Figure 51: Rocher Groupe: estimated outlet data, 2014-18
- Retail offering
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