Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATION & TERMS
- Abbreviations
- Terms
Executive Summary
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- CONTROLLING HEALTH THROUGH DIET
- SOY IMPROVEMENTS, HEALTH CLAIM
- WIDE APPEAL ACROSS DEMOGRAPHICS
- NEW PRODUCTS FUEL GROWTH
- MOVE TO MAINSTREAM RETAILING AND MARKETING
- GROWTH RATES VARY BY SEGMENT
- MAJOR FOOD SUPPLIERS DOMINATE THROUGH ACQUISITION, R&D
- SAMPLING AND IN-STORE PROMOTIONS
- NATURAL VS. MAINSTREAM RETAILERS
- CONSUMERS: MEAT REDUCERS
- THE FUTURE IS PROMISING FOR VEGETARIAN FOOD
Market Drivers
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- HEALTH AND NUTRITION
- HEALTH CLAIM AWARENESS
- SOY IMPROVEMENTS
- CONSUMERS SLOW TO EMBRACE HEALTHY LIFESTYLES
- WIDE APPEAL ACROSS AGE GROUPS
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- Figure 1 U.S. population projections 1998-2008
- EXPANDING PRODUCT SELECTION AND DISTRIBUTION
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- Figure 2 New milk, meal center, prepared meals, and meat substitute vegetarian product introductions, by positioning claim, October 2001-2003
- GROWTH OF ORGANICS ASSISTS VEGETARIAN FOODS
- VEGETARIAN DIET AND LIFESTYLE MISPERCEPTIONS
- OCCASIONAL VEGETARIANS
Market Size & Trends
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- Figure 3 Total U.S. retail sales of vegetarian foods and dairy milk alternatives, at current and constant prices, 1998-2003
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- Graph 1 Total U.S. retail sales of vegetarian foods and dairy milk alternatives, at current and constant prices, 1998-2003
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Market Segmentation
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- OVERVIEW
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- Figure 4 U.S. FDM sales of vegetarian foods, segmented by type, 2001 & 2003
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- Graph 2 U.S. FDM sales of vegetarian foods, by segment, 2003
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- Figure 5 U.S. FDM sales of dairy milk alternatives, segmented by type, 2001 & 2003
- MEAT ALTERNATIVES AND TOFU
- Frozen meat alternatives
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- Figure 6 U.S. FDM sales of frozen meat alternatives, 1998-2003
- Tofu
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- Figure 7 Total U.S. retail sales of tofu, by segment, 1998-2003
- Refrigerated meat alternatives
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- Figure 8 U.S. FDM sales of refrigerated meat alternatives, 1998-2003
- Vegetarian entrées
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- Figure 9 U.S FDM sales of vegetarian entrées, 1998-2003
- Canned meat alternatives
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- Figure 10 U.S. FDM sales of canned meat alternatives, 1998-2003
- DAIRY MILK ALTERNATIVES
- Refrigerated dairy milk alternatives
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- Figure 11 U.S. FDM sales of refrigerated dairy milk alternatives, 1998-2003
- Shelf-stable dairy milk alternatives
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- Figure 12 U.S. FDM sales of shelf-stable dairy milk alternatives, 1998-2003
Supply Structure
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- COMPANIES AND BRANDS
- Kellogg’s
- Boca Foods (Kraft)
- Gardenburger
- White Wave, Inc. (Dean Foods/Suiza)
- 8th Continent (General Mills)
- Hain Celestial Group
- Eden Foods, Inc.
- BRAND SALES BY SEGMENT
- Meat/Poultry Substitutes
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- Figure 13 FDM sales of frozen meat/poultry substitutes, by manufacturer and brand, 2000 & 2002
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- Figure 14 FDM sales of refrigerated meat/poultry substitutes, by manufacturer and brand, 2000 & 2002
- Vegetarian Entrées
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- Figure 15 FDM sales of vegetarian entrées, by manufacturer and brand, 2000 & 2002
- Canned Meat Substitutes
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- Figure 16 FDM sales of canned meat substitutes, by manufacturer and brand, 2000 & 2002
- Soy and Other Non-Dairy Milks
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- Figure 17 FDM sales of refrigerated dairy milk alternatives, by manufacturer and brand, 2000 & 2002
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- Figure 18 FDM sales of shelf-stable dairy milk alternatives, by manufacturer and brand, 2000 & 2002
Advertising & Promotion
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- INTRODUCTION
- COMPANY AND BRAND ACTIVITY
- Boca Burger (Kraft)
- Worthington Foods (Kellogg’s)
- Gardenburger
- White Wave
Retail Distribution
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- OVERVIEW
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- Figure 19 U.S. retail sales of vegetarian foods and dairy milk alternatives, by channel, 2001 & 2003
- SUPERMARKETS
- Overview
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- Figure 20 U.S. supermarket sales of vegetarian foods and dairy milk alternatives, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 21 Top supermarket operating statistics, latest financial year-end
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- Figure 22 Percentage change from latest financial year-end versus year prior
- NATURAL FOOD STORES
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- Figure 23 U.S. natural food store sales of vegetarian foods and dairy milk alternatives, 1998-2003
The Consumer
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- INTRODUCTION
- MEAT OR SEAFOOD CONSUMPTION
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- Figure 24 Meat or seafood consumption, October 2003Base: 1,012 adults age 18 and older
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- Figure 25 Meat or seafood consumption, by gender, October 2003“Which of the following do you eat…?”Base: 1,012 adults age 18 and older
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- Figure 26 Meat or seafood consumption, by age, October 2003“Which of the following do you eat…?”Base: 1,012 adults age 18 and older
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- Figure 27 Meat or seafood consumption, by household income, October 2003 “Which of the following do you eat…?”Base: 1,012 adults aged 18 and older
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- Figure 28 Meat or seafood consumption, by race, October 2003“Which of the following do you eat…?”Base: 1,012 adults age 18 and over
- VEGETARIANS, ATTITUDES TOWARDS HEALTH
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- Figure 29 Degree of agreement with statement “I am a vegetarian”, January-June 2003Base: 9,882 adults age 18 and over
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- Figure 30 Attitudes towards health, by those who ‘agreed a lot’ to “I am a vegetarian”, January-June 2003Base: 9,882 adults age 18 and over; 218 respondents who agree ‘a lot’ that they are vegetarians
- REGULAR CONSUMPTION OF VEGETARIAN FOODS
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- Figure 31 Regular consumption of vegetarian foods and dairy milk alternatives, October 2003Base: 1,012 adults age 18 and over
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- Figure 32 Regular consumption of vegetarian foods and dairy milk alternatives, by gender, October 2003“Which, if any, do you eat or drink regularly, that is, at least once a month?”Base: 1,012 adults age 18 and over
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- Figure 33 Regular consumption of vegetarian foods and dairy milk alternatives, by age, October 2003 “Which, if any, do you eat or drink regularly, that is, at least once a month?”Base: 1,012 adults age 18 and over
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- Figure 34 Regular consumption of vegetarian foods and dairy milk alternatives, by red meat consumption, October 2003“Which, if any, of the following do you regularly eat?”Base: 1,012 adults age 18 and over
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- Figure 35 Regular consumption of vegetarian foods and dairy milk alternatives, by household income, October 2003“Which, if any, do you eat or drink regularly, that is, at least once a month?”Base: 1,012 adults age 18 and over
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- Figure 36 Regular consumption of vegetarian foods and dairy milk alternatives, by level of education, October 2003“Which, if any, do you eat or drink regularly, that is, at least once a month . . . ?”Base: 1,012 adults age 18 and over
- PERSONAL CONSUMPTION OF MEAT ALTERNATIVES
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- Figure 37 Types of meat alternatives consumed, October 2003Base: 201 adults aged 18 and older who eat meatless products
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- Figure 38 Types of meat alternatives consumed, by red meat consumption, October 2003“Which of the following do you eat meatless versions of?”Base: 201 adults aged 18 and older who eat meatless products
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- Figure 39 Type of meat alternatives consumed, by age, October 2003“Which of the following do you eat meatless versions of?”Base: 201 adults aged 18 and older who eat meatless products
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- Figure 40 Types of meat alternatives consumed, by gender, October 2003“Which of the following do you eat meatless versions of?”Base: 201 adults aged 18 and older who eat meatless products
- HOUSEHOLD CONSUMPTION OF MEAT ALTERNATIVES
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- Figure 41 Use of meat alternatives, June 2002-May 2003Base: 25,030 adults age 18 and older
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- Figure 42 Household consumption of meat alternatives, June 2002-May 2003Base: 4,929 adults age 18 and older whose households use meat alternatives
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- Figure 43 Household consumption of meat alternatives, frequency, June 2002-May 2003“Mark the number of packages used in the last 30 days.”BurgersHot dogsChicken or poultryBreakfast itemsDeliGround/crumblesTempeh/seitanTofuOtherBase: adults aged 18 and older whose households use each type of meat alternative, as specified in table
- ATTITUDES TOWARDS VEGETARIAN DIETS
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- Figure 44 Attitudes towards the vegetarian diet, October 2003 “Please tell me whether you agree or disagree with each of the following statements?Base: 1,012 adults age 18 and older
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- Figure 45 Attitudes towards the vegetarian diet, by race, October 2003“Please tell me whether you agree or disagree with each of the following statements?Base: 1,012 adults age 18 and over
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- Figure 46 Attitudes towards the vegetarian diet, by red meat consumption, October 2003“Please tell me whether you agree or disagree with each of the following statements?Base: 1,012 adults age 18 and over
- CONCLUSION
Future & Forecast
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- FUTURE TRENDS
- Expanding Semi-Vegetarian Customer Base
- New Product Innovation
- Dietary Trends
- MARKET FORECAST
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- Figure 47 Forecast of U.S. retail sales of vegetarian foods and dairy milk alternatives, at current and constant prices, 2003-2008
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- Graph 3 U.S. retail sales of vegetarian foods and dairy milk alternatives, at current prices, 2003-2008
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- Figure 48 Forecast of U.S. FDM sales of vegetarian foods, at current and constant prices, 2003-2008
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- Figure 49 Forecast of U.S. FDM sales of dairy milk alternatives, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Dixie USA: Beef Not! Ground
- Jasper Products: Ricepure, Ricemilk
- Vitasoy USA: Azumaya Baked Tofu
- Culinary Revolution: Chef Akasha's Vegetarian Casseroles
- Lightlife Foods: Smart Bacon
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