Table of Contents
Introduction
-
- Definitions
- Abbreviations
Executive Summary
-
- Increased demand for premium beers provides market growth
- Lager is the most widely drunk beer
- Younger drinkers are a core target group
- Packaged beer growing faster than draught
- On-trade losing share to in-home drinking
- Discounting is common to the grocery retail sector
- Multinational brewers lead the market
- Beer consumers
- Market to continue growing
Market Drivers
-
- Competition from other drinks markets
- Demographic trends
-
- Figure 1: Trends in UK population, by age group, 1998-2002
- Impact of economic conditions on beer consumption
-
- Figure 2: Trends in personal disposable income and consumer expenditure, at constant prices, 1998-2007
- Prices and affordability
- Changing nature of British public houses
- Social attitudes towards drinking alcohol
- Effect of employment on beer sales
-
- Figure 3: Workforce in employment in the UK, by gender, 1998-2007
- Personal imports – boosting volumes consumed, but not market value
Market Size and Trends
-
-
- Figure 4: UK volume sales of beer, 1998-2003
- Figure 5: Indexed volume sales of beer, by country, 1998-2003
-
- Figure 6: Average price paid for beer, per litre, by country, 1998-2003
- Figure 7: UK value sales of beer, at current and constant prices, 1998-2003
-
- Figure 8: UK per capita expenditure and consumption of beer, 1998-2003
- Figure 9: Per capita consumption of beer, by country, 1998-2003
-
- Figure 10: Total UK consumption of beer, 1998-2002
-
Market Segmentation
-
- Segmentation by type of beer
-
- Figure 11: UK volume sales of beer, by type, 2000-03
- Lager is the most important beer sector
- Ales and stouts retain a loyal following, but sales are declining
- No/low-alcohol beer has not gained widespread popularity in the UK
- Looking for new target groups
- Segmentation between draught and packaged beer
-
- Figure 12: UK volume sales of beer, by draught and packaged, 2000-03
- Packaged is growing at expense of draught
- Segmentation by strength
-
- Figure 13: UK volume sales of draught beer, by strength, 2000-03
- Premium lager is the growth segment in the draught beer sector…
-
- Figure 14: UK volume sales of packaged beer, by strength, 2000-03
- …and in packaged beer too
- Segmentation by pack type
-
- Figure 15: UK volume sales of beer, by pack type, 2000-03
Distribution
-
- Off-trade benefits from changing drinking habits
- But on-trade still takes greatest share of sales
-
- Figure 16: UK volume sales of beer, by distribution channel, 2000-03
- Figure 17: Volume sales of beer, by distribution channel, by country, 2003
-
- Figure 18: UK value sales of beer, by distribution channel, 2000-03
- Trading base
-
- Figure 19: Number of licensed premises in the UK, 1998-2003
- Figure 20: UK volume sales of beer by outlet type, 1998-2003
- On-trade
-
- Figure 21: Major UK pub groups, 2003
- Leading pub operators
- Off-trade
-
- Figure 22: Number of off-licences in the UK, by outlet type, 2000-03
- Specialists
- Other off-trade outlets
The Supply Structure
-
- Production and trade
-
- Figure 23: Production and foreign trade in beer, 1998-2002
- Figure 24: Imported beer as % of consumption, by country, 2002
-
- Figure 25: UK brewing industry, 1990-2002
- Development of the UK brewing industry
- Manufacturers’ shares
-
- Figure 26: Manufacturers’ volume shares of the UK beer market, 1998-2002
-
- Figure 27: Brand shares by value for on-trade sales of beer, 2000-02
- Figure 28: Brand’s value shares in off-trade sales of beer, 2000-02
- Companies and brands
- Scottish & Newcastle
- Coors Brewers Limited
- Interbrew UK
- Carlsberg-Tetley
- Diageo
- Anheuser-Busch
New Product Development
-
- New product launches 2003
The Consumer
-
- Beer consumption – European overview
-
- Figure 29: Consumption of beer by type and of wine, by country, 2003
- Consumption of beer in Britain
-
- Figure 30: Penetration of beer in GB, 2003
-
- Figure 31: Consumption of beer by type, by beer drinkers, by country, 2003
-
- Figure 32: Penetration of beer, by gender and age, 2003
-
- Figure 33: Penetration of beer, by income and working status, 2003
-
- Figure 34: Penetration of beer, by region, 2003
-
- Figure 35: Penetration of draught, bottled and canned lager and beer & stout, by gender and age, 2003
-
- Figure 36: Penetration of draught, bottled and canned lager and beer & stout, by income and working status, 2003
-
- Figure 37: Penetration of draught, bottled and canned lager and beer & stout, by region, 2003
- Frequency of drinking beer in GB
- Draught lager
-
- Figure 38: Frequency of drinking draught lager, by gender and age, 2003
-
- Figure 39: Frequency of drinking draught lager, by income and working status, 2003
-
- Figure 40: Frequency of drinking draught lager, by region, 2003
- Draught beer & stout
-
- Figure 41: Frequency of drinking draught beer & stout, by gender and age, 2003
-
- Figure 42: Penetration and frequency of drinking draught beer & stout, by income and working status, 2003
-
- Figure 43: Frequency of drinking draught beer & stout, by region, 2003
- Canned lager
-
- Figure 44: Frequency of drinking canned lager, by gender and age, 2003
-
- Figure 45: Frequency of drinking canned lager, by income and working status, 2003
-
- Figure 46: Frequency of drinking canned lager, by region, 2003
- Canned beer and stout
-
- Figure 47: Frequency of drinking canned beer & stout, by gender and age, 2003
-
- Figure 48: Frequency of drinking canned beer & stout, by income and working status, 2003
-
- Figure 49: Frequency of drinking canned beer & stout, by region, 2003
- Bottled lager
-
- Figure 50: Frequency of drinking bottled lager, by gender and age, 2003
-
- Figure 51: Frequency of drinking bottled lager, by income and working status, 2003
-
- Figure 52: Frequency of drinking bottled lager, by region, 2003
- Bottled beer & stout
-
- Figure 53: Frequency of drinking bottled beer and stout, by gender and age, 2003
-
- Figure 54: Frequency of drinking bottled beer and stout, by income and working status, 2003
-
- Figure 55: Frequency of drinking bottled beer and stout, by region, 2003
-
- Figure 56: Consumption of canned vs bottled beer, by country, 2003
- Low alcohol beer/lager
-
- Figure 57: Frequency of drinking low alcohol beer/lager, by gender and age, 2003
-
- Figure 58: Frequency of drinking low alcohol beer/lager, by income and working status, 2003
-
- Figure 59: Frequency of drinking low alcohol beer/lager, by region, 2003
- Types of beer drunk most often
-
- Figure 60: Types of draught beer & stout drunk most often, 2003
-
- Figure 61: Types of canned beer & stout drunk most often, 2003
-
- Figure 62: Types of bottled beer & stout drunk most often, 2003
- Trends in beer consumption 2001-03
-
- Figure 63: Consumption of beer, by type, 2001-03
- Attitudes towards drinking
-
- Figure 64: Attitudes towards drinking, by all adults and beer drinkers, 2003
-
- Figure 65: Attitudes towards paying more for premium beer and wine and trying new drinks, by country, 2003
Prospects
-
- Consumer expenditure continues to increase
- Beer volumes increasing again
- Off-trade volume to continue growing faster than on-trade
- Pubs becoming attractive to wider range of consumers
Forecast
-
- A mature market but with some opportunities
-
- Figure 66: Forecast of total UK beer sales, 2003-07
- Heading back towards 6 billion litres
- On-trade to be overtaken by off sales
-
- Figure 67: Forecast of total UK on trade beer sales, 2003-07
- Price insensitivity still a feature of HORECA…
- …but not the off-trade
-
- Figure 68: Forecast of total UK off trade beer sales, 2003-07
- Off trade sales to top 3 billion litres
- Forecasts take into account different on- and off-trade profiles
Back to top