
Consumer & Lifestyles Analyst
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Mintel Oxygen - Your guide for future success
“Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal through choosing the responses that they know to be more socially acceptable.”
Ina Mitskavets
- Consumer & Lifestyles Analyst
![]() Ina Mitskavets
Consumer & Lifestyles Analyst This is just one of the numerous What's Hot items you will receive daily when you subscribe to the Mintel Oxygen reports platform. What's Hot takes the hottest industry stories and adds invaluable insight from our industry experts ...more »
Mintel Oxygen highlights
New reports
Canadian Mobile Payments - US
![]() The Canadian mobile payments market has been relatively slow to develop compared to other developed countries. To date, mobile payments, broadly defined, have been mainly centered around contactless credit and debit cards using near-field communications (NFC), although the technology is slowly migrating to mobile phones. This migration is likely to be facilitated by the fact that, unlike the country’s banking business which is controlled by five large banks, the mobile payments business is open to payments network operators, payment processors, technology companies, mobile network operators (MNOs) and even retailers. More competitors means more competition and therefore, more innovation. So far, NFC technology is seen by many to be a “bridge” technology, not the ultimate solution, and no standard system has yet to win market acceptance. As for the Canadian consumer, they are likely to embrace new financial services technologies over the longer term, as they have online banking and bill payment, but they must be shown that mobile payments are superior to existing credit and debit cards. Cough and Throat Remedies - US
![]() The incidence of suffering from a cough or sore throat becomes elevated during more severe cold and flu seasons. As a result, fluctuations in market sales correspond to the severity of flu seasons. The cough and throat remedies market is also driven by other factors, including key demographics such as children, seniors and women. A stuttering economy marked by high unemployment and underemployment rates, along with suppressed disposable personal incomes contribute to a greater incidence of self-diagnosis and self-medicating, which is positive for the market. DIY Retailing - US
![]() This report builds on the analysis presented in Mintel’s Home Improvement—U.S., February 2011 and DIY Home Improvement—U.S., May 2010. The focus of this report is retail Do-It-Yourself (DIY) and decorating products purchased directly by consumers and installed by them. DIY activities include repairs or additions to the home/garden, including projects such as renovating a kitchen, installing a new bathroom, installing central heating, fixing a fence, or building a patio. Decorating includes activities such as internal and external painting, wood staining, or wallpapering. Convenience Stores - UK
![]() “The convenience operations from the major grocery multiples are not traditional c-stores: instead, they are pared-down versions of their superstore offers. For independents, this means there are pressures to compete but there are also gaps in the offer to exploit. The independents must restate the convenience in c-store shopping, providing services and flexibility that cannot be found from the major chains.” Savoury Snacks - China
![]() In this report we answer the key questions: Tea Drinks - China
![]() “China’s RTD tea market experienced strong double-digit annual growth from 2006-11 with a noticeable slowdown in 2011 due to a combination of factors including unfavourable weather, food safety issues such as the plasticiser incident and high input costs. However, compared to Japan and Taiwan, the two leading RTD tea markets with a per capita consumption of over 40 litres per person, China’s per capita consumption of RTD tea is still low at 11.5 litres per person, which shows further growth in the market. Camping and Camping Equipment - US
![]() In 2011 the market for camping equipment was nearly $1.75 billion, yet retail sales have been flat as consumers continue to spend cautiously on non-necessities, such as new or upgraded camping gear. Following an anticipated surge in 2012—driven largely by pent-up demand from the recession—Mintel expects sales to grow at a slow pace due to shifting demographics and waning interest. The total number of campers at national parks (which serves as an industry barometer) has declined in the last five years, and this has likely had an effect on retail sales. Factors that have impacted and will continue to impact the industry include: the aging Baby Boomer population, a reduction in the number of households with children, the growth of the Hispanic population, and the economy. This report closely examines these themes as well as a variety of other factors driving the camping equipment market. Educational Lending - US
![]() The U.S. student loan industry is heading toward a potential crisis. About a quarter of outstanding student loan borrowers are behind on their payments, according to both a recent research report by the Federal Reserve Bank of New York, as well as Mintel’s consumer survey for this report. At the same time, the amount of student loan debt is growing faster than any other consumer loan category. Longer term, the demographics of the U.S. population bode poorly for growth, as the population of 18- to 24-year-olds is expected to shrink, although the prevailing demographic trends may be positive from a credit quality perspective. Digital Trends Spring - UK
![]() This report examines the trends in consumer technology and digital media in the UK. This is the first report in the updated series of Digital Trends, which Mintel has created in response to the changes in technology ownership and usage, as well as to the changing requirements of our readers. These reports will highlight important and significant changes in the technology market using a more visual approach. Blacks and Non-Alcoholic Beverages - US
![]() According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are becoming an increasingly influential consumer group, and with their higher-than-average consumption of a variety of non-alcoholic beverages, marketers of these products should understand the methods in which to engage Black consumers. Dairy and Non-dairy Milk - US
![]() Milk processors face an uphill battle, including the dominance of private labels; consumer concerns over the presence of growth hormones in non-organic milk; fluctuations in commodity prices; supply shortages for organic milk; and growing consumer concern about the safety of animal products in general. With that long list of challenges, plus the commodity image branded milk has with many consumers, the market has few growth opportunities even though consumers continue to prize milk for its nutritional benefits Consumer Payment Preferences - UK
![]() “Banks currently have the edge when it comes to the payment-related elements of the mobile wallet, but history shows that this is likely to be a pretty fragile advantage.” Holidays on the Internet - UK
![]() “Online travel-based resources or booking facilities need to offer a dedicated mobile experience in order to ensure that they maintain market share over 2012 and 2013, as browsing from mobile devices becomes more frequent both at home and abroad. Creating an online presence that consumers can return to with reviews and comments post-holiday will ensure long-term patronage and help with a strong, persistent brand identity.” Featured reports
![]() This report looks at British lifestyles in 2011. It looks at the impact of the continued economic situation in the wake of the recession. Unemployment and uncertainty in the housing market as well as low interest rates continue to impact on consumer confidence levels but how does this play out across the FMCG markets and other services such as travel and finance? What does this mean for the next five years? The report also looks at British lifestyles through the eyes of the consumer. In which sectors do people notice price hikes the most and how does this shape the way in which they shop in those sectors? How are shopping habits changing as consumers adjust to the rising cost of living in combination with their new or strained financial circumstances and what impact does this have on how happy they are? ![]() Running analysis on Britain’s parents, Mintel has identified four mutually exclusive groups based on how close-knit their relationship with their children is. These groups will be analysed in greater detail within this report. This report identifies the key characteristics of each family typology and helps understand their relationship with their children. It also sheds light on the extent of children’s influence on parent’s purchase decisions, and recommends tactics for marketing to each type of family. The report also examines family lifestyle and their attitudes towards discipline and family life, to recommend marketing strategies and business initiatives to improve work/life balance in order to encourage more unity and promote more positive relations within modern families. |