“Any properly modular phone would lose some of the sleek, slim dimensions of the most aesthetically pleasing and highly desired handsets currently on the market. This doesn’t necessarily preclude the project from succeeding; rather it means that purchase of non-modular phones will need to be reframed in the public consciousness as something environmentally wasteful. An ethical or moral premium will need to be attached to the purchase of a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Manufacturer of Phones Owned
The Consumer – Operating System Used
The Consumer – Importance of Brands in the Purchasing Process
The Consumer – Factors That Influence Purchases
The Consumer – Additional Features Important to Consumers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research – Mobile Phone Handset Manufacturers
Brand Research – Smartphone Operating Systems
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Manufacturer of Phones Owned
Appendix – The Consumer – Operating System Used
Appendix – The Consumer – Importance of Brands in the Purchasing Process
Appendix – The Consumer – Factors That Influence Purchases
Appendix – The Consumer – Additional Features Important to Consumers
30th January 2015
By tailoring the Windows user-interface for each device, Microsoft has recognised that consumers want to use different devices in different ways, and this could help to finally kick-start the success of convertible 2-in-1 laptops that epitomise the need for flexible computing. 
30th December 2014
Nationwide’s move is a good example of a bank showing a determination to not miss a beat when it comes to including all the latest technology into their digital strategy – even when that technology is yet to hit the mainstream.
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Is the market saturated, commoditised, or both?
