Juan Ruiz, Director of Hispanic Insights, has over 14 years of experience analysing the US Hispanic and Latin American markets. At Mintel Juan’s responsibilities include developing Hispanic reports for the Multicultural library as well as helping internal and external clients to understand the growing Hispanic market in the context of their categories. In addition to his research background, Juan’s first-hand experience moving from his native Bolivia to the US allows him to bring an intimate perspective when analyzing research results.

Prior to joining Mintel, Juan was Research Director at C+R Research’s Hispanic practice – LatinoEyes. Earlier in his career, he held research positions at Synovate Diversity and Synovate Latin America as well as marketing positions at Cerveceria Boliviana Nacional in La Paz, Bolivia.

Juan received his undergraduate degree in business administration and economics from Gabriela Mistral University in Santiago, Chile and his MBA from the University of Miami. Juan is fluent in Spanish and English.