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Contents
Hispanic Demographics - US - May 2003

Mintel's new Hispanic Demographics report provides a thorough analysis of the Hispanic Market, which includes over 30 potential million consumers. Factors affecting the growth of the U.S. Hispanic population, such as immigration patterns and fertility rates are assessed, and estimates of market size and growth are provided. Using up to date data, Mintel examines population distribution, income levels and employment patterns.


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Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn, with air care products outside of the freshener market becoming increasingly competitive, and widespread negative perceptions among consumers about the product category. This report provides marketers with the insights and data necessary to combat these factors and ...