Vegetarian Foods - US

Introduction and Abbreviations

Executive Summary

Market Drivers

Market Size and Trends

Market Segmentation

Supply Structure

Advertising and Promotion

Retail Distribution

The Consumer

Future and Forecast

Appendix: Trade Associations

Appendix: New Product Briefs

Appendix: Cohort Definitions

Vegetarian Foods - US - July 2005

Table of Contents

Introduction and Abbreviations

Introduction

Other relevant reports

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

A $1.2 billion market in 2005

Defining the vegetarian food market

Physical and health concerns as market drivers

Social and environmental drivers

Religious and ethical considerations

Occasional vegetarians

The category is comprised of five segments

Big and small players contribute to sales

Advertising and promotion

Competition between supermarkets and natural supermarkets

Few consumers are true vegetarians

Reasons for not eating meat

Aging Baby Boomers will drive market

Diet fads and trends

Market forecast to grow to over $1.7 billion by 2010

Market Drivers

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Physical/health concerns

Dairy-sensitivity and lactose-intolerance

Figure 1: Lactose-intolerance among various races/ethnicities, 1994

Diet trends and fads—low-carb, glycemic index, low-calorie

Other health issues

Food-borne illness

Social/environmental factors

Concern for the ethical treatment of animals

Concern for the environment

Figure 2: Positive attributes of natural products (attribute ranked as “very important”), September/October 2004

Spiritual/religious factors

Vegetarian and kosher food

Figure 3: Reasons for purchasing kosher products, April 2005

Ethical and spiritual vegetarianism

Strict vegetarians

Figure 4: American population projections, by age, 2000-10

Occasional vegetarians

Market Size and Trends

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Figure 5: U.S. sales of vegetarian food in FDM and natural food store channels, at current and constant prices, 2000-05

Market Segmentation

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Figure 6: Sales of vegetarian food in FDM and natural food stores, segmented by type of food, 2003 and 2005*

Milk substitutes

Figure 7: Sales of milk substitutes in FDM and natural food stores, at current and constant prices, 2000-05

Figure 8: Price per pint and number of pints sold of milk substitutes in FDM channels, 2000-05

Meat and poultry substitutes

Figure 9: Sales of meat and poultry substitutes in FDM and natural food stores, at current and constant prices, 2000-05

Egg substitutes

Figure 10: Sales of egg substitutes in FDM and natural food stores, at current and constant prices, 2000-05

Cheese substitutes and tofu

Figure 11: Sales of cheese substitutes and tofu in FDM and natural food stores, at current and constant prices, 2000-05

Other vegetarian foods

Figure 12: Sales of other vegetarian food in FDM and natural food stores, at current and constant prices, 2000-05

Supply Structure

Cheese - US - October 2011 -

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Companies and brands

Figure 13: Manufacturer sales of vegetarian food in the U.S., 2002 and 2004

Milk substitutes

Figure 14: Manufacturer brand sales of milk substitutes in the U.S., 2002 and 2004

Meat substitutes

Figure 15: Manufacturer brand sales of meat substitutes in the U.S., 2002 and 2004

Egg substitutes

Figure 16: Manufacturer brand sales of egg substitutes in the U.S., 2002 and 2004

Cheese substitutes and tofu

Figure 17: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004

Other vegetarian food

Figure 18: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004

Major Manufacturers

White Wave (Dean Foods)

Kellogg

ConAgra

Kraft/Boca

Amy’s Kitchen

8th Continent

Advertising and Promotion

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Dean Foods/White Wave

8th Continent

Kraft/Boca

Kellogg

Retail Distribution

Meat-free Foods - UK - December 2008 -

Introduction

Figure 19: U.S. retail sales of vegetarian foods, by channel, 2003 and 2005

Supermarkets

Figure 20: Supermarkets sales of vegetarian foods, at current and constant prices, 2000-05

Natural supermarkets

The Consumer

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Introduction

Household usage of meat substitutes

Figure 21: Household usage of meat substitutes, January-September 2004

Figure 22: Household usage of meat substitutes, by cohort, January-September 2004

Types of meat substitutes used

Figure 23: Types of meat substitutes used in households, January-September 2004

Figure 24: Types of meat substitutes used in households, by age, January-September 2004

Figure 25: Types of meat substitutes used in households, by household income, January-September 2004

Figure 26: Types of meat substitutes used in households, by race/Hispanic origin, January-September 2004

Brands of meat substitutes used

Figure 27: Brands of meat substitutes used in households, January-September 2004

Figure 28: Brands of meat substitutes used in households, by age, January-September 2004

Figure 29: Brands of meat substitutes used in households, by race/Hispanic origin, January-September 2004

Frozen or refrigerated?

Figure 30: Frozen or refrigerated meat substitutes used in households, January-September 2004

Usage of specific meat analog products

Figure 31: Usage of specific meat analog products, May-June 2005

Figure 32: Usage of specific meat analog products, by age, May-June 2005

Meat consumption patterns

Figure 33: Meat consumption patterns, May-June 2005

Figure 34: Meat consumption patterns, by age, May-June 2005

Why vegetarians/vegans do not eat meat

Figure 35: Reasons for not eating meat, May-June 2005

Types of meatless snacks/meals preferred

Figure 36: Preferred meatless snacks or meals, May-June 2005

Vegetarian attitudes and lifestyles

Figure 37: Respondents who consider themselves to be vegetarian, January-September 2004

Figure 38: Attitudes and opinions of vegetarians vs. non-vegetarians, January-September 2004

Summary

Future and Forecast

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Future trends

Empty nesters looking for healthy and convenient foods

Figure 39: U.S. population, by age, 2000-10

Losing weight vegetarian style

More vegetarian choices in foodservice

Market forecast

Vegetarian food

Figure 40: Forecast of total U.S. sales of vegetarian food, at current and constant prices, 2005-10

Milk substitutes

Figure 41: Forecast of U.S. sales of milk substitutes, at current and constant prices, 2005-10

Meat and poultry substitutes

Figure 42: Forecast of U.S. sales of meat and poultry substitutes, at current and constant prices, 2005-10

Egg substitutes

Figure 43: Forecast of U.S. sales of egg substitutes, at current and constant prices, 2005-10

Forecast factors

Appendix: Trade Associations

Appendix: New Product Briefs

Meat-free Foods - UK - December 2008 -

Kitchens of India: Spinach with Cottage Cheese and Sauce

Wegmans: Organic Firm Tofu

Organic Pineapple Teriyaki Tofu Cutlet

Bigger Burger Vegetable Protein Patties

Morningstar Farms: Vegan Tuna

Morningstar Farms: Honey Mustard Veggie Chik’n Tenders

Appendix: Cohort Definitions

Figure 44: Description of lifestyle cohorts in the married couples segment, 2004

Figure 45: Description of lifestyle cohorts in the single females segment, 2004

Figure 46: Description of lifestyle cohorts in the single males segment, 2004

Figure 47: Description of nonclassifiable lifestyle cohorts, 2004