The Impact of Government Initiatives on Consumer Behaviour
Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.
Horizon Report findings are always making the news. The latest British Lifestyles report, for example, was featured on many national TV news channels as well as in all broadsheets nationwide. In providing holistic pictures of the UK consumer, Horizon Reports make for prime material for the national press, television and radio. Indeed, so popular have they proved to be that our researchers are often as adept at handling the media as they are at editing their reports!
Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.
Horizon Report findings are always making the news. The latest British Lifestyles report, for example, was featured on many national TV news channels as well as in all broadsheets nationwide. In providing holistic pictures of the UK consumer, Horizon Reports make for prime material for the national press, television and radio. Indeed, so popular have they proved to be that our researchers are often as adept at handling the media as they are at editing their reports!
Within each sector, every Horizon Report provides a thorough analysis of its specialised subject, breaking down often-complex subjects into easy-to-understand sections that are analysed thoroughly to detail the marketing opportunities and challenges.
“Minimum pricing will only really work as a way of controlling the sale of alcohol in the off-trade if the minimum price per unit is adjusted on a regular basis to try and keep the differential between the two channels the same – or even narrow it to try and encourage more people to drink in a controlled, licensed environment.”
It looks likely that a 9pm watershed will be introduced for the advertising of alcohol - but will this have any impact on underage drinking in the UK?
Party powder
Party powder
Not content with such youthful pleasures as sherbet, a group of Dutch students have created a means of making a do-it-yourself alcopop.
How can we solve the growing problem of young drinkers?
How can we solve the growing problem of young drinkers?
This, according to the government, is not just a few teenagers going to the pub and getting pissed prematurely, it is a major problem for the UK as a whole.