Dieting Trends - UK - November 2011 - Market Research Report

Executive Summary

Issues in the Market

Future Opportunities

Internal Market Environment

Broader Market Environment

Competitive Context

Strengths and Weaknesses

Who’s Innovating?

Market Size and Forecast

Segment Performance

Companies and Products

Brand Communication and Promotion

Channels to Market

Consumer – Dieting Habits

Consumer – Usage of Diet Foods and Slimming Products

Consumer – Attitudes towards Weight Loss

Consumer – Action Taken to Manage Weight

Consumer – Choice of Health Claims

Consumer – Attitudes towards Light and Low-fat Foods

Target Groups

Appendix – Internal Market Environment

Appendix – Broader Market Environment

Appendix – Competitive Context

Appendix – Market Size and Forecast

Appendix – Segment Performance

Appendix – Consumer – Dieting Habits

Appendix – Consumer – Usage of Diet Foods and Slimming Products

Appendix – Consumer – Attitudes towards Weight Loss

Appendix – Consumer – Action Taken to Manage Weight

Appendix – Consumer – Choice of Health Claims

Appendix – Consumer – Attitudes towards Light and Low-Fat Foods

Appendix – Target Groups

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Dieting Trends - UK - November 2011

“Despite the concerns of political commentators about David Cameron’s encroaching ‘nanny state’ politics, there is reason to believe that consumers might require more guidance with regards to healthy eating.”

– Alex Beckett, Senior Food Analyst

Some questions answered in the report include:

What impact is the UK’s obesity problem having on the diet food market?

How can manufacturers drive sales by addressing consumer confusion about which foods can help them manage their weight?

...more »

– Alex Beckett, Senior Food Analyst

Some questions answered in the report include:

What impact is the UK’s obesity problem having on the diet food market?

How can manufacturers drive sales by addressing consumer confusion about which foods can help them manage their weight?

How can manufacturers entice more over-65s to the diet and weight control foods market?

What can other manufacturers learn from Weight Watchers’ ProPoints system?

...less »

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