The top 2% of UK homes, with average liquid financial assets or £200,000, own 35% of all liquid wealth in the UK, £250 billion of private investment. They are the single most important market for banks and fund managers. Tulip has carried out the first ever research study within this market.

The Banks report looks at the banks used by these affluent wealth owners and the customer care they receive - or don't receive - from those banks. Thirty named banks are examined in depth, not just the main clearing banks like Barclays & HSBC, but also the Building Society banks such as Halifax & Nationwide, along with new online banks like Smile & Cahoot.

The top 2% of UK homes, with average liquid financial assets or £200,000, own 35% of all liquid wealth in the UK, £250 billion of private investment. They are the single most important market for banks and fund managers. Tulip has carried out the first ever research study within this market.

The Banks report looks at the banks used by these affluent wealth owners and the customer care they receive - or don't receive - from those banks. Thirty named banks are examined in depth, not just the main clearing banks like Barclays & HSBC, but also the Building Society banks such as Halifax & Nationwide, along with new online banks like Smile & Cahoot.

The report findings come from a survey of 500 individuals carefully selected from Tulip's panel of 4,000 homes representative of this top 2% of UK homes. To ensure that all data are fully up to date this survey was carried out in March this year.

Key sections of this report are:

· Who are the Wealth Owners - just who are these wealthy individuals?

· The Wealth Owners' Bankers - which banks do they use for their cheque accounts, savings accounts and investments?

· Banking Satisfaction - how do they rate their banks for customer care, interest rates and ease of use?

· Banking Online & Online Banks - how many Wealth Owners bank online? How well do they rate their banks online services? Do they plan soon to use the new online banks like Egg, Smile and Cahoot?

· Stock Market Expectations - how positive are these wealth owners about the UK stock market? Do they expect the FTSE to rise or fall this year, and by how much?

The Tulip Reports - Reporting on The Wealth Owners & The Mass Affluent, are published by Tulip Financial Research Limited in association with and exclusively available through Mintel International. Tulip Financial Research Ltd researches the needs and views of the richest 7% of UK adults: the 3 million Mass Affluent with average liquid financial assets* of just over £60,000.

Tulip is now publishing a set of reports through Mintel that examine part of this group - The Wealth Owners. These are the 750,000 or so with average liquid financial assets of around £180,000. This 2% own about 35% of all liquid financial assets held in the UK. They are the prime market for the new wealth management services now being marketed by banks, building societies, insurers and, indeed, by all providers of financial services.

The Banks Report: The Current Market / The Bank Choice Report / The Banking Futures Report - this is a series of three separate reports based on updated quantitative surveys of The Wealth Owners, measuring the banks they use, how satisfied they are with them, and whom they are likely to bank with in the future.

The Fund Manager & Investment Report: The Current Market / The Fund Manager & Investment Choice Report / The Fund Manager & Investment Futures Report - looks at the Fund Managers that The Wealth Owners are familiar with, those they use, and how satisfied they are with the funds offered and the service they receive, as well as how and where they plan to invest new liquid assets.

*Liquid assets exclude property, pensions and insurance, and are money available to invest in savings accounts, unit trusts, investment trusts, ISAs and other financial products.