This report on Family Holidays in Italy is one of a series of Travel Intelligence reports covering seven European tourism markets for family holidays in 2002. The other reports profile Germany, France, Spain, Great Britain and Ireland - both the Republic of Ireland and Northern Ireland.

The main focus of this report is on tourism generated by Italians families - domestic and outbound - but inbound tourism flows must also be mentioned, as they contribute to the infrastructure development (transport, accommodation, attractions) of a country and its regions which can encourage domestic tourism (and even discourage the outflow of tourists going abroad for holidays).

This report on Family Holidays in Italy is one of a series of Travel Intelligence reports covering seven European tourism markets for family holidays in 2002. The other reports profile Germany, France, Spain, Great Britain and Ireland - both the Republic of Ireland and Northern Ireland.

The main focus of this report is on tourism generated by Italians families - domestic and outbound - but inbound tourism flows must also be mentioned, as they contribute to the infrastructure development (transport, accommodation, attractions) of a country and its regions which can encourage domestic tourism (and even discourage the outflow of tourists going abroad for holidays).

Other Mintel reports of relevance include:

- Special Report, Holidays - Coping with a Crisis, 2002

- Short Breaks in the US, Consumer Intelligence - US Report, March 2002

- British on Holiday at Home, Leisure Intelligence - UK Report, March 2002

- Country Reports - Europe, Travel and Tourism Intelligence - European Reports, January 2002

- Holiday Bookings, Leisure Intelligence - UK Report, January 2002

- Special Report, Holidays - Planning, Buying and Financing Holidays from the UK, 2001

- Directly Booked Holidays, Leisure Intelligence - UK Report, August 2001

- Airlines, Leisure Intelligence - UK Report, June 2001

- No-Frills/Low-Cost Airlines, Leisure Intelligence - UK Report, February 2001

- Special Report, Third Age (The): A Time to Travel, 2000

and the forthcoming:

- Short Breaks Abroad, Leisure Intelligence - UK Report, June 2002

- Independent Holidays, Leisure Intelligence - UK Report, September 2002.

Family Holidays in Europe analyses the market drivers, suppliers, trends and consumers, as well as indispensable market forecasts. Covering France, Germany, Ireland, Italy, Spain and the UK, this report will help you profit from a major sector of the holiday industry.

Grow your company with the knowledge that:

German domestic tourism is set to rise. A post-September 11th fear of flying, economic worries and improved family attractions could all help to encourage Germans to remain in their own country for family holidays. Have you accounted for this? Use our regional data to find where in Germany are the people most likely to stay within their own borders.

The Republic of Ireland's economic boom is creating increased demand for holidays abroad. Coupled with the traditionally large households in both the North and South, this represents a massive well of opportunity. Are you marketing your family packages enough to meet this demand? Use our research and consumer trends to build confident and accurate business proposals to do so.

The market potential in Spain is rapidly improving. Families are becoming smaller and therefore more manageable, meaning an increasing likelihood that a greater number of holidays will be taken abroad than ever before. Tailor your offers and incentives to pounce on this developing market.

Scope for all

Whether you are a tour operator, tourist board, airline, business school, media agency or investor, our research is designed to find you opportunities in these major markets.

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All of our research publications are available online. This means that once registered, our research can be on your desk to help with your strategies, presentations and briefings within minutes of your order.

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