Supply your business with fresh, business-driving insight into the European pasta and pasta-based meals market...

Mintel's latest report has been designed to offer you a clear understanding of the European market for pasta and pasta-based meals. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus your marketing activity towards real demand. Offering a vital overview of the demographic, consumer and industry trends that are shaping the sector in each of the five key European markets, Mintel's research answers the crucial industry questions, identifying practical opportunities in:

Supply your business with fresh, business-driving insight into the European pasta and pasta-based meals market...

Mintel's latest report has been designed to offer you a clear understanding of the European market for pasta and pasta-based meals. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus your marketing activity towards real demand. Offering a vital overview of the demographic, consumer and industry trends that are shaping the sector in each of the five key European markets, Mintel's research answers the crucial industry questions, identifying practical opportunities in:

France – The French fresh pasta and ready meals are both thoroughly dynamic sectors, growing by 10% and 15% respectively during the reviewed period. What trends are fuelling this growth, which consumers are most likely to buy into these sectors and how suitable are they for new entrants?

Germany – As discounting grows, so the market is stagnating. Yet filled fresh pasta remains remarkably dynamic, especially tortellini and ravioli, while premium products are catering to growing gourmet tastes. But as ready made pasta sauces are helping pasta sales grow, what scope is there further activity in the flavoured pasta sector?

UK - Busier lifestyles, combined with a desire to eat healthily, are factors which are encouraging growth of foods that are quick and easy to cook. Consumers are looking not only for convenience foods but also those that offer authenticity, are a bit more adventurous and have an international appeal. An increase in the number of working women has contributed to the busy lifestyle factor, in that many more households now contain two full-time workers, with little spare time for lengthy cooking. Which sectors are benefiting most from these trends?

Spain – During 2002, the launch of new pasta products into the Spanish market was consistent with a maturing industry seeking to segment the consumer base, add value and expand market share - with a particular emphasis on fresh pasta products. Pasta is starting to be regarded as a meal in its own right, particularly amongst the urbanised young who value the convenience of the product. How successful have manufactures been in segmenting their consumer base?

Offering you new analysis of: market drivers, market size and trends, market segmentation, distribution, supply structures, NPD, consumer trends, industry prospects and market forecasts in each report.

Such a unique level of coverage ensures that your R&D, category management and marketing teams have both an holistic understanding of the entire sector and a valuable insight into local sector trends and consumer habits. Which means that Mintel's research is highly relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Please note that ‘Pasta and Pasta-based Meals in Spain is published as part of ‘Pasta and Pasta-based Meals in Europe'. Should you wish to order more than one market report within the ‘Pasta and Pasta-based Meals’ title, please feel free to contact us to discuss potential multiple-purchase discounts.