The economic situation has meant that the music market has been successful with the consumer focusing on buying rather than saving. Those aged under-25 are the most significant section of the record-buying public in Ireland with ownership of CD singles and albums highest in the 15-24 age group. The Irish market has performed particularly well compared to the rest of the global music industry in recent years. So how much potential for growth does the Irish music industry have?

The economic situation has meant that the music market has been successful with the consumer focusing on buying rather than saving. Those aged under-25 are the most significant section of the record-buying public in Ireland with ownership of CD singles and albums highest in the 15-24 age group. The Irish market has performed particularly well compared to the rest of the global music industry in recent years. So how much potential for growth does the Irish music industry have?

§ How much potential does the Irish music industry have?

§ What impact will the digression of multiple supermarkets have?

§ Will online sales be affected by Internet penetration?

The specialist music retailers, such as HMV and Virgin Megastores, dominate retail sales of prerecorded music in Ireland. However, the multiple supermarkets are also beginning to digress into the mainstream market for prerecorded music as they devote more shelf space to it. So how will this affect the specialists and independents? All of these major record companies are developing an online presence and its impact has been almost revolutionary, but will online sales actually increase alongside Internet penetration?

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented according to three of Mintel's existing report definitions, namely Leisure, Retail and Market. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter this distinct marketplace in the future.

This series is now produced and sold in Ireland exclusively through The OCO Consultancy - established by Mark O'Connell who has previously worked on a number of key consultancy projects for Irish companies.