Supply your business with fresh, business-driving insight into the European sugar confectionery market...

'Sugar Confectionery in Europe 2003' - a major new research report from independent analysts Mintel, providing an overview of the entire market to focus and support marketing activity at the highest level.

Offering you new analysis of:

- Market Drivers

- Market Size and Trends

- Market Segmentation

- Distribution

- The Supply Structure

- New Product Development

Supply your business with fresh, business-driving insight into the European sugar confectionery market...

'Sugar Confectionery in Europe 2003' - a major new research report from independent analysts Mintel, providing an overview of the entire market to focus and support marketing activity at the highest level.

Offering you new analysis of:

- Market Drivers

- Market Size and Trends

- Market Segmentation

- Distribution

- The Supply Structure

- New Product Development

- Consumer tastes

- Industry prospects

- Market forecasts

Finding you practical opportunities and prospects in:

France - The French have one of the highest levels of per capita consumption of chewing gum in Europe and the sector has grown rapidly in the last few years, accounting for 37% of all sugar confectionery sales in 2002. But to what extent have manufacturers offset the loss in sales volume caused by cannibalisation in the mints, jellies and gums sector by selling value-added products?

Germany - Suppliers have sustained demand via the constant development of new products. Haribo for example launched around 25-30 innovations in 2002. But to what extent have new seasonal impulses, new mixes and flavours really kept the interest of consumers?

Italy - Children and young adults remain the core consumer group for sugar confectionery. But with their numbers on the decline, how important to manufacturers are the mature consumers and their interest in premium and healthy foods?

the UK - A key finding from exclusive consumer research shows that negative responses regarding sugar confectionery are very low. Only 5% of respondents claimed not to have bought sweets in the six months preceding the 2002 survey, while the proportion of those who never buy sweets is less than one in ten. This implies a high number of potential consumers for defined sugar confectionery.

Spain - (not yet published)

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.